CALLEB NYAWARA
Teacher
Nairobi,30
Summary
Dynamic Market Research Associate with a proven track record at Focus Forward Online, excelling in quantitative research and adaptive learning. Mastered industry trend analysis and Microsoft Excel, significantly exceeding sales goals through insightful campaign management. Expert in synthesizing data to inform strategic decisions, showcasing exceptional project management and competitive intelligence skills.
Talented Market Researcher bringing 4 years' experience in identification of new information outlets and qualified data collection. Skilled at conducting inbound and outbound calls to gather key intel, survey and record accurate responses from business or consumer sources.
Talented Market Researcher bringing 4years' experience in identification of new information outlets and qualified data collection. Skilled at conducting inbound and outbound calls to gather key intel, survey and record accurate responses from business or consumer sources.
Accomplished Market Researcher 2 years with demonstrated contributions toward development and production of formal study presentations and -related proposals. Recognized team player and collaborator with strong interpersonal communication, time management and customer relations capabilities.
Overview
2
2
years of professional experience
Work History
Market Research Associate
Focus Forward Online
03.2025 - 01.2027
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Contributed social media content to increase brand visibility and value and promote new products.
- Met with supervisor to determine project scope, outline deliverables, or timelines and create action plan.
- Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.
- Recorded accurate respondents' answers during interviews for future reference.
- Analyzed and consolidated data from different sources to generate campaign performance reports.
- Scheduled interview appointments with respondents and created multiple questionnaires before commencing data collection.
- Tracked key performance indicators to measure success of campaigns.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Tracked key metrics and developed spreadsheets and data models.
- Generated reports to support development and implementation of marketing plans.
- Managed campaigns for various clients that consistently exceeded sales goals.
Education
Bachelor of Science - APPLIED ANALYTICAL CHEMISTRY
UNIVERSITY OF NAIROBI
Nairobi, Nairobi Province, Kenya12-2020
Skills
- Quantitative research
- Industry trend analysis
- Interviewing techniques
- Adaptive learning
- Qualitative research
- Competitive intelligence
- Microsoft Excel proficiency
- Survey design
- Consumer behavior analysis
- Research and reporting
- Experimental design
- Project management
- Research design
- POV documents
- Market research and documentation
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- AchievED by completing with accuracy and efficiency.
- Resolved product issue through consumer testing.
Additional Information
TRHANKS FOR YOUR CONSIDERATION
Languages
English, KISWAHILI
Native language
English
Beginner
A1
KISWAHILI
Beginner
A1
Timeline
Market Research Associate
Focus Forward Online
03.2025 - 01.2027
Bachelor of Science - APPLIED ANALYTICAL CHEMISTRY
UNIVERSITY OF NAIROBI
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