CALEB MUTURI MATHENGE
Marketing Specialist
Nairobi
Summary
Marketing professional with proven ability to drive brand growth through innovative campaigns. Skilled at leveraging social media channels to enhance brand presence. Known for fostering teamwork and adapting to dynamic market conditions, ensuring consistent results.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Marketing and Social Media Coordinator
Tamarind Tree Hotel
01.2018 - Current
- Managed multi-channel guest relations, providing expert information on hotel services and local attractions while facilitating seamless communication between marketing and front-office teams.
- Led social media strategy and content creation for Facebook, Instagram, and X (Twitter), utilizing Canva, Illustrator, and Lightroom to produce high-quality daily promotional assets.
- Executed targeted digital advertising campaigns (Facebook Ads, Google AdWords, Instagram) to drive bookings, maximize ROI, and increase market share.
- Conducted market research and competitor analysis to identify emerging trends and adjust promotional strategies for a competitive edge.
- Monitored and evaluated monthly performance reports, using data-driven insights to optimize marketing campaigns and improve engagement metrics.
- Cultivated strategic partnerships with media outlets and industry influencers to enhance brand visibility and manage the hotel’s public reputation.
- Collaborated cross-functionally with sales, product, and web teams to plan events (trade shows, launches) and develop integrated marketing collateral.
Education
Bachelor of Science - Communication And Public Relations
Maasai Mara University
01.2017
Skills
Brand visibility and promotion
Hotel operations support
Customer service
Marketing analytics
Social media and promotions
Audience targeting
Problem-solving
Content creation
Creative thinking
Decision-making
Market research
Marketing campaigns
Cross-departmental coordination
Digital content creation
Social media strategy and management
Promotional campaign development
Certification
Marketing and Brand Planning by International School of Advertising
References
- Upon request
Community Service
Heartwork Charity Project, Steering Team Member, Nairobi, 2023-06
Collaborated with the Steering Team to organize Charity Visits to Children Homes and Member Team building events
Coordinated Communication efforts via Social Media and Whatsapp to mobilize funds and physical attendance
Timeline
Intergrated Media Management by International School of Advertising
06-2024
Digital for Business by International School of Advertising
05-2024
Strategic Advertising Management
04-2024
Marketing and Brand Planning by International School of Advertising
03-2024
Marketing and Social Media Coordinator
Tamarind Tree Hotel
01.2018 - Current
Bachelor of Science - Communication And Public Relations
Maasai Mara University