Caleb Muturi Mathenge

• Analyzed and reported social media and online marketing campaign results.
• Created daily promotional content on behalf of the hotel to be posted on Facebook, Instagram and Twitter
• The process of creating content involved Taking Photos, Designing posters, Creating Videos and captions for Social Media Posts. Graphic Design: Canva and Illustrator. Photo Editing: Lightroom
• Responded to queries shared via social media and escalated if need be
• Ran Facebook adverts targeting potential customers
• Tracked competitors' content and social presence and responded appropriately when required.
• Evaluated monthly performance statistics and used data to inform future promotion strategies
• Interacted with followers and clients in effort to take advantage of positive posts and feedback to boost brand identification.
• Monitored return on investment of online and social media marketing efforts.
• Increased user base by promoting brand awareness
• Acted as the marketing liaison responsible for maintaining relationships with media partners

• Since its inception in 2014, Verse5ve has stood out as a platform where young and urban Christians can interact and fit in
• Offered assistance in creating publicity for Verse5ve awards in November 2019 and December 2020
• This included creating a strategic one month Social Media Content Calendar aimed at keeping people informed and engaged
• Coming up with captions to accompany scheduled daily postings on Facebook and Instagram
• Responding to queries raised by followers via Social Media
• Increased audience engagement through social media in the lead up to Verse5ve Resurgence, a christian concert held in July 2019

Public relations intern at the Office of public Communication, Nairobi City County government.

Engaged in media monitoring (traditional/new media)

Disseminating of public information,

Press release drafting,

Event organizing, Photography

Customer Care and Complaints Management, Branding and Crisis communication