- Data Science
- Green Energy
- Banking
- Humanitarian
- Aviation
Caleb Masita
Nairobi,Kenya
Summary
Experienced banking sector expert with 14 years of experience. Possess strong financial research and reporting skills that contribute to accurate and insightful analysis. Committed to excellence, diligently fulfilling all obligations and thriving in high-pressure environments with tight deadlines. Articulate and proactive nature, combined with exceptional interpersonal skills, enables effective communication at all levels. Passionate about data analytics, data modeling, AI, machine learning, and credit analysis. Extensive skills, experience, and qualifications bring immediate value to any organization.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Business Intelligence Manager (Research) – Retail Banking
NCBA Bank
08.2019 - Current
- Creating and maintaining weighted scorecards that will aid in driving performance and are aligned to business objectives
- Driving Customer-Lifetime-Management analytics by; building cross-sell and relationship deepening models, Performing customer segmentation and profiling
- Designing and delivery of initiatives aligned to target market segments lifecycle stage and production of monitoring reports on performance of closed-loop marketing campaigns
- Supporting in automation of performance reports through regular training and aligning frontline staff to achieve desired productivity quarterly
- Setting annual targets in line with business plans & ensuring all targets are understood by branch network
- Preparation of review packs for regions, branches and departments to assist in monitoring performance
- Perform regular data analysis to uncover revenue opportunities and identify income leakages
- Ensure all reports are done and sent on time and resolve any hindrances through engagement with relevant stakeholders
- Support implementation of appropriate systems and operational procedures to support sales, track MIS and profitability
- Developed complex dashboard and reporting tools to track business performance metrics and utilized data visualization techniques to present and explain complex data sets.
- Implemented business intelligence solutions to increase operational efficiency and provided actionable insights
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
- Prepare leads list that will be used by branches to actively migrate customers to segments that suit their profile resulting to 1.2 billion in Assets sales and 3 billion in liability sales
SME Credit Analyst – Business Banking
NIC Bank
05.2017 - 07.2019
- Assessed, analyzed, interpreted financial reports and undertook credit assessments in compliance with credit policy guidelines and set risk bearing limits
- Prepared and submitted at least 30 quality credit applications to credit risk for review in line with bank's credit policy
- Maintained customer relationships through high level of service delivery
- Engaged with relationship managers and Branch managers for proper structuring and documentation of credit applications
- Trained relationship managers and Branch managers at individual or group levels on credit processing
- Attended weekly pre-screening committee meetings to assist in structuring of credit requests
- Carried out Joint client visits with relationship managers to ensure origination of quality credit applications and timely approval
- Continuously followed-up with relationship managers concerning credit applications, documentation and issue offer letters to ensure facilities are approved and booked on time
- Reviewed proposals for change or improvements in SME Credit policy
Credit Card Credit Analyst – Card Business
NIC Bank
08.2014 - 04.2017
- Assess over 50 credit card applications, perform quality check and ensure total compliance with policy requirements
- Train stakeholders to minimize RTS of application
- Review and prepare campaign lists for Credit Risk team
- Ensuring all KYC & AML processes are followed with regards to new business and proper documentation is in place
- Provide honest, direct and constructive feedback to card business team members
- Work with Card business Team to deliver exceptional business performance
- Build effective relationships with Credit Risk, Retail; Corporate; Asset Finance, Contact Centre staff and other support functions
- Represent Card Business in Management Credit Risk meetings and forums.
Contact Centre Agent
NIC Bank
05.2012 - 07.2014
- Assisted in research and development of service tools such as questionnaires and surveys aimed at recognizing customer needs and developing proactive mechanisms of meeting and surpassing these needs
- Monitored customer complaints to ensure constant update and timely resolution whilst compiling feedback on recurrent issues for management information use
- Achieved operational excellence in all aspects of procedures and processes ensuring satisfactory audit ratings
- Built effective relationships with fellow staff as well as key support functions
- Provided feedback to line management to enhance improvement & growth as well as the pursuit of self-development to increase personal effectiveness
- Participated in business development initiatives in cross-selling all bank's products.
- Followed-through on all critical inter-departmental escalations to increase customer retention rates.
- Created and maintained detailed database to develop promotional sales.
Customer Service Representative, Teller, Cash Custodian
NIC Bank
01.2009 - 04.2012
- Attracted potential customers by answering product and service questions; suggesting information about other products and services
- Opened customer accounts by recording account information
- Cheques cashing, depositing, internal and external wire transfers
- Issued negotiable items (Bankers checks, traveler's cheques and Foreign drafts)
- Ensured that cash was physically secured or attended by authorized persons at all times
- Prepared and input transactions into the system
- Monitored cash drawers in multiple checkout stations and maintained adequate cash supply.
- Responded to customer requests for products, services, and company information.
- Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions.
- Resolved associate, tool and service delivery issues revealed by statistical reports.
Education
MBA - Business Administration
University of Nairobi
NairobiBachelor of Science - Education
Kenyatta University
Nairobi Province, Kenya12.2008
Skills
- Advanced Excel, Python programming and SQL
- Machine Learning
- Data Governance
- Adaptability
- Active Listening
- Excellent Communication
- Data Visualization
- Decision-Making
- Customer Service
- Data Analysis
- KPI Tracking
- Predictive modeling
Accomplishments
- Automating sales reporting in Power Bi.
- Automating performance scorecards in Power Bi.
- Training stakeholders on use and harnessing of Power Bi reporting capabilities.
- Alignment of two reporting processes into one from two merged institutions.
- Redesign of Credit system workflow to a better version upon merger of two institutions.
- Change of data extraction methods from systems to excel format to SQL scripting that is faster.
- Advice to leadership on trends form data leading to increased business and dropin of non profitable on going projects.
References
- Ms. Vivian Maina, Head, Products and Business Solutions, HFC Bank, Rehani House, Nairobi, 00100, 020317456, 079033783, vivian.maina@hfgroup.com
- Mr. Joseph Mugambi, Head, Retail Credit Analysis, NCBA Bank, NCBA House, Nairobi, 00100, 0725730692, Joseph.Mugambi@ncbagroup.com
- Mrs. Rahab Thuo, Head, Retail Client Service, NCBA Bank, NCBA House, Nairobi, 00100, 0722832023, Rahab.Thuo@ncbagroup.com
Hobbies and Interests
- Reading and Networking
- Aviation
- Making Electronic Projects
Training
- Prince2 Project Management Overview
- Visa Credit Training
- Visa Debit Training
- Contact Centre Training
- General Banking Course, Kenya School of Monetary Studies
- Cash and anti-money laundering Training, Kenya School of Monetary Studies
- Customer Service Training and leadership, Leaders in Action
- Basic First Aid Course, KK Security Co
- Basic Fire Fighting Course, KK Security Co
Certification
- Certified Data Scientist
- Certified Retail Banker II
- Omega Performance Credit II
- Certified Customer Service Professional
Research on planes and Aviation, Electronics, green energy and engines. Socializing and having fun.
I love aviation. The science of how planes fly, the different type of planes, and their different engine types. This goes way back to when aviation started with the wright brothers and how technology has evolved to enable human travel further and faster.
My interest in green energy is on small scale micro-hydro electric turbine that can be used in small rivers and streams especially where access to the main national power grid is not available. I also have keen interest in solar power where reliable clean energy can be harnessed from nature. This has been largely enabled by advancement in electronics especially in manufacture of cheaper solar panels and better and more powerful LED for lighting as they don't consume a lot of power for the amount of light they provide.
I am a extrovert who enjoys meeting people and keeping tabs. I enjoy road trips especially to new places and having fun activities like team-building, watching football.
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Intelligence Manager (Research) – Retail Banking
NCBA Bank
08.2019 - Current
SME Credit Analyst – Business Banking
NIC Bank
05.2017 - 07.2019
Credit Card Credit Analyst – Card Business
NIC Bank
08.2014 - 04.2017
Contact Centre Agent
NIC Bank
05.2012 - 07.2014
Customer Service Representative, Teller, Cash Custodian
NIC Bank
01.2009 - 04.2012
MBA - Business Administration
University of Nairobi
Bachelor of Science - Education
Kenyatta University
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