Butali Valentine Wangui

I bring over seven years of expertise in the beverage industry, currently excelling as a strategic key accounts manager at Kenya Breweries Limited, Kenya. My career is marked by a proven track record in driving sales growth, implementing strategic initiatives, and leading successful digital transformation projects. I'm recognized for strong leadership in driving premiumization strategies, market expansion, operational efficiency and consistently delivering significant revenue increases and fostering strong client relationships. I'm passionate about driving business growth through innovative approaches and leveraging digital technologies to enhance operational effectiveness and customer engagement.

• Digital Foundations by Circus Street
• Digital Best Practices by Circus Street
• Finance Foundations - Learning Hub
• 365 ESSENTIALS- Learning Hub

• As acting Area Business Development Manager for NSW, I successfully collaborated with our distributor and cross-functional team to deliver 105% of our Net Sales Value (NSV) target by the end of H1 F24. A key factor was achieving 100% management of overdue accounts. To ensure monthly targets were met, I developed and implemented robust purchase plans, always maintaining an optimal brand mix to meet evolving market demand. These actions resulted in consistent month-over-month growth and strengthened our market position.
• Played a key role in a cross-functional team (CFT) that planned and executed Kenya's largest annual event, OKTOBAFEST, attracting over 60,000 attendees. The festival offered consumers an immersive experience with our dynamic brands, deepening their brand knowledge and fostering a meaningful connection with our culture and values.
• Developed an innovative Joint Up Customer Plan (JUCP) designed to boost market share for both beer and spirits. The plan focused on achieving 100% route-to-market coverage and optimizing pricing strategies to drive growth. As a result, beer sales increased by 5% and spirits surged by 12%, outperforming the prior year.
• Led the successful launch of a customer-centric ordering app, Diageo One, across Nairobi division. Driving an impressive 10M NSV within the first three months. This initiative not only accelerated sales but also optimized cost efficiency for the distributor, achieving 76% app adoption by the end of FY24, surpassing expectations.
• Recognized as Nairobi Division MVP for F24. Through active collaboration with my team to exceed targets, I consistently delivered outstanding results, ruthlessly pursuing our premiumization strategy. This leadership resulted in significantly enhanced profitability for both the consumer and the business and consequently growing market share and share of shelf within my territory.