Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Accomplishments
Generic
BRIAN WANJALA

BRIAN WANJALA

Digital Marketing Assistant
Nairobi

Summary

Results-driven writer and marketer with a passion for social media, marketing, and business topics. Skilled in creating actionable and approachable content with a unique voice. Seeking a position at Buffer to utilize my expertise in content creation, refreshing and updating content, SEO principles, and cross-functional project management.

Overview

4
4
years of professional experience
16
16
years of post-secondary education

Work History

Digital Marketing Assistant

South Front Properties Ltd
Nairobi, 30
07.2022 - Current
  • Assisted marketing team in developing and implementing 20 social media campaigns, resulting in 15% increase in brand awareness and 25% boost in follower engagement.
  • Conducted competitor research and analyzed industry trends to identify 10 opportunities for content creation and campaign optimization.
  • Managed and maintained company's social media channels, consistently delivering 5 engaging and on-brand posts per week to target audience.
  • Assisted in creation and execution of 8 email marketing campaigns, leading to 20% improvement in click-through rates and 10% increase in conversions.
  • Created and deployed 50 social media posts, actively engaged with target audience, and boosted reach by 30% through strategic ad placements.
  • Created and presented 15 pitch materials, proposals, and presentations to clients and stakeholders.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences across various platforms.

IT Technical Support Specialist

RAMCO (ASL Wire & Cable)
Nairobi, 30
08.2021 - 08.2022
  • Established and configured IP CCTV systems and associated Access Control Systems.
  • Performed evaluation of signal quality and performance using computers, networks, and software.
  • Increased efficiency and functionality through repair and configuration of CCTV systems in 5 Godowns.
  • Utilized Technical Manuals from Manufacturers to successfully troubleshoot systems.
  • Collaborated with supervisors to escalate and address customer inquiries or technical issues
  • Assisted customers in identifying issues and explained solutions to restore service and functionality

Junior Web Developer

The Corp Security, Security Consultancy Company
Nairobi, 30
02.2022 - 07.2022
  • Established and executed comprehensive website re-design, resulting in visually appealing and user-friendly interface.
  • Performed regular web content writing and updates, publishing average of 15 new pieces of content per month to keep website fresh and engaging.
  • Increased website functionality and improved user experience by writing, refining, and maintaining code for 10 key features and enhancements.
  • Oversaw technical issues and responded to troubleshooting requests, resolving 95% of user problems within 24 hours.
  • Applied extensive knowledge of JavaScript and Object-Oriented Programming to create 5 successful and intuitive website designs.
  • Developed 10 wireframes, site maps, and content inventories for new website designs, ensuring structured and organized user experience.
  • Implemented Google-based SEO strategies and ad campaigns, optimizing website visibility and meeting budget specifications.
  • Built 3 website interfaces using HTML and CSS, ensuring cross-browser compatibility and responsive design.
  • Collaborated with marketing team, representing web team's expertise and contributing to establishment of project goals, projections, and milestones.

Digital Content Editor

The Co-operative University of Kenya
Nairobi, 30
05.2021 - 07.2021
  • Authored 50 engaging articles and blog posts on social media, marketing, and business topics, consistently delivering content with unique voice that resonated with target audience.
  • Refreshed and updated 30 existing pieces of content to ensure relevance and accuracy, resulting in improved SEO rankings and 20% increase in user engagement.
  • Conducted interviews with 10 industry experts, transforming insights gained into multiple pieces of content, including articles, podcasts, and videos.
  • Monitored and measured performance of content using analytics tools, making data-driven adjustments that resulted in 15% increase in engagement and 10% boost in conversion rates.
  • Collaborated with cross-functional teams, including designers and developers, to seamlessly integrate content into 15 larger projects.
  • Identified and highlighted 20 compelling, unique stories and user-generated content that were of interest to target audience, resulting in increased engagement and shares.

Information Technology Officer Intern

Moxx Limited
Nairobi, 30
03.2019 - 05.2020
  • Established and executed website development and deployment, ensuring seamless functionality and user experience.
  • Performed graphic designing and web content writing to create visually appealing and engaging websites.
  • Increased efficiency and effectiveness by proficiently writing and debugging code
  • Resolved software issues through proactive troubleshooting techniques.
  • Actively participated in weekly developer meetings, contributing valuable insights and collaborating with team.
  • Continuously improved coding skills to stay up to date with latest industry practices and standards.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Cultivated interpersonal skills by building positive relationships with others.

Photography Assistant

Old Starehian Society
Nairobi, 30
01.2019 - 05.2019
  • Provided exceptional photography and videography services to meet diverse marketing needs, delivering high-quality visuals for end-of month meet-ups bringing together over 75 members.
  • Established and executed 13 strategic marketing plans for products or services, resulting in 20% increase in visibility and sales.
  • Planned and prepared for 20 on-location and studio shoots, ensuring smooth operations and efficient use of resources.
  • Selected and set up appropriate props, backdrops, and lighting for each shoot, creating visually appealing and professional compositions.
  • Reviewed images and selected best frames to present in client portfolios, curating collection of 100 impactful visuals for purchase.
  • Reported 5 equipment maintenance requests and communicated quality control issues promptly to ensure optimal performance and client satisfaction.

Education

Bachelors of Business Information Technology -

The Co-operative University of Kenya
Nairobi, Kenya
02.2022 - Current

ALX Africa
Remote
07.2022 - Current

Diploma - Business Information Technology

The Co-operative University of Kenya
Nairobi, Kenya
05.2019 - 05.2022

Data Science with Python -

Kenyatta University, The Co-operative University
Nairobi, 30
07.2021 - 05.2021

Front-End Web Development -

Lux Tech Academy
Nairobi, 30
01.2021 - 05.2021

Diploma - Information Communication Technologist

Starehe Technical And Training Institute, KASNEB
Nairobi, 30
01.2019 - 05.2019

Kenya Certificate of Secondary Education (KCSE -

Starehe Boys’ Centre And School
02.2015 - 05.2018

Kenya Certificate of Primary Education -

St. Erastus Preparatory School
Bungoma, 03
01.2008 - 05.2015

Skills

Database operation: Access & MySQL (Intermediate Skills)undefined

Additional Information

  • Served as Voluntary Service prefect and rose to the rank of a senior prefect in High school.
  • Served as Captain in-charge of all Clubs and Societies in High school.
  • Served as the Christian Union Treasurer in High school.
  • Served as the Drama club Vice President in High school.
  • Served as Social Media manager for Smile Child Foundation; a foundation that comes together for a just cause to help the less advantaged in the society.
  • Served as Class representative in campus while undertaking a Diploma in BIT course.
  • Served as the CUK Luhya Community ICT officer.
  • Served as Tech Club Vice-chairperson

Timeline

ALX Africa
07.2022 - Current

Digital Marketing Assistant

South Front Properties Ltd
07.2022 - Current

Bachelors of Business Information Technology -

The Co-operative University of Kenya
02.2022 - Current

Junior Web Developer

The Corp Security, Security Consultancy Company
02.2022 - 07.2022

IT Technical Support Specialist

RAMCO (ASL Wire & Cable)
08.2021 - 08.2022

Data Science with Python -

Kenyatta University, The Co-operative University
07.2021 - 05.2021

Digital Content Editor

The Co-operative University of Kenya
05.2021 - 07.2021

Front-End Web Development -

Lux Tech Academy
01.2021 - 05.2021

Diploma - Business Information Technology

The Co-operative University of Kenya
05.2019 - 05.2022

Information Technology Officer Intern

Moxx Limited
03.2019 - 05.2020

Photography Assistant

Old Starehian Society
01.2019 - 05.2019

Diploma - Information Communication Technologist

Starehe Technical And Training Institute, KASNEB
01.2019 - 05.2019

Kenya Certificate of Secondary Education (KCSE -

Starehe Boys’ Centre And School
02.2015 - 05.2018

Kenya Certificate of Primary Education -

St. Erastus Preparatory School
01.2008 - 05.2015

Accomplishments

  • Excellent writing skills, with the ability to produce actionable and approachable content.
  • Experience in refreshing and updating content to improve SEO rankings and user engagement.
  • Sound understanding of basic SEO principles and best practices.
  • Proficient in measuring and analyzing content performance using analytics tools.
  • Ability to adapt writing style and approach based on data-driven insights.
  • Strong interviewing skills, capable of repurposing interview content into various formats.
  • Unique perspective and opinions on industry trends in social media and marketing.
  • Cross-functional collaboration and project management experience.
  • Proficient in a variety of marketing and project management tools.

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BRIAN WANJALADigital Marketing Assistant