BRIAN WANJALA
Digital Marketing Assistant
Nairobi
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
7
7
years of professional experience
16
16
years of post-secondary education
Work History
Regional Sales Representative
Pavillion Properties
Nairobi, Kenya
01.2026 - Current
- Provided exceptional customer service by addressing inquiries and resolving any issues promptly.
- Implemented marketing strategies and techniques, increasing revenue, and customer satisfaction.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Conducted on-site product demonstrations to highlight features, answer customer questions, and redirect concerns toward positive aspects.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Set up appointments with potential and current customers to promote new products and services.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
Digital Marketing Specialist
Occupantwin Development
Nairobi, Kenya
07.2025 - 10.2025
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Digital Marketing Assistant
South Front Properties Ltd
Nairobi, 30
07.2022 - Current
- Assisted marketing team in developing and implementing 20 social media campaigns, resulting in 15% increase in brand awareness and 25% boost in follower engagement.
- Conducted competitor research and analyzed industry trends to identify 10 opportunities for content creation and campaign optimization.
- Managed and maintained company's social media channels, consistently delivering 5 engaging and on-brand posts per week to target audience.
- Assisted in creation and execution of 8 email marketing campaigns, leading to 20% improvement in click-through rates and 10% increase in conversions.
- Created and deployed 50 social media posts, actively engaged with target audience, and boosted reach by 30% through strategic ad placements.
- Created and presented 15 pitch materials, proposals, and presentations to clients and stakeholders.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences across various platforms.
IT Technical Support Specialist
RAMCO (ASL Wire & Cable)
Nairobi, 30
08.2021 - 08.2022
- Established and configured IP CCTV systems and associated Access Control Systems.
- Performed evaluation of signal quality and performance using computers, networks, and software.
- Increased efficiency and functionality through repair and configuration of CCTV systems in 5 Godowns.
- Utilized Technical Manuals from Manufacturers to successfully troubleshoot systems.
- Collaborated with supervisors to escalate and address customer inquiries or technical issues
- Assisted customers in identifying issues and explained solutions to restore service and functionality
Junior Web Developer
The Corp Security, Security Consultancy Company
Nairobi, 30
02.2022 - 07.2022
- Established and executed comprehensive website re-design, resulting in visually appealing and user-friendly interface.
- Performed regular web content writing and updates, publishing average of 15 new pieces of content per month to keep website fresh and engaging.
- Increased website functionality and improved user experience by writing, refining, and maintaining code for 10 key features and enhancements.
- Oversaw technical issues and responded to troubleshooting requests, resolving 95% of user problems within 24 hours.
- Applied extensive knowledge of JavaScript and Object-Oriented Programming to create 5 successful and intuitive website designs.
- Developed 10 wireframes, site maps, and content inventories for new website designs, ensuring structured and organized user experience.
- Implemented Google-based SEO strategies and ad campaigns, optimizing website visibility and meeting budget specifications.
- Built 3 website interfaces using HTML and CSS, ensuring cross-browser compatibility and responsive design.
- Collaborated with marketing team, representing web team's expertise and contributing to establishment of project goals, projections, and milestones.
Digital Content Editor
The Co-operative University of Kenya
Nairobi, 30
05.2021 - 07.2021
- Authored 50 engaging articles and blog posts on social media, marketing, and business topics, consistently delivering content with unique voice that resonated with target audience.
- Refreshed and updated 30 existing pieces of content to ensure relevance and accuracy, resulting in improved SEO rankings and 20% increase in user engagement.
- Conducted interviews with 10 industry experts, transforming insights gained into multiple pieces of content, including articles, podcasts, and videos.
- Monitored and measured performance of content using analytics tools, making data-driven adjustments that resulted in 15% increase in engagement and 10% boost in conversion rates.
- Collaborated with cross-functional teams, including designers and developers, to seamlessly integrate content into 15 larger projects.
- Identified and highlighted 20 compelling, unique stories and user-generated content that were of interest to target audience, resulting in increased engagement and shares.
Information Technology Officer Intern
Moxx Limited
Nairobi, 30
03.2019 - 05.2020
- Established and executed website development and deployment, ensuring seamless functionality and user experience.
- Performed graphic designing and web content writing to create visually appealing and engaging websites.
- Increased efficiency and effectiveness by proficiently writing and debugging code
- Resolved software issues through proactive troubleshooting techniques.
- Actively participated in weekly developer meetings, contributing valuable insights and collaborating with team.
- Continuously improved coding skills to stay up to date with latest industry practices and standards.
- Demonstrated leadership skills in managing projects from concept to completion.
- Proven ability to develop and implement creative solutions to complex problems.
- Cultivated interpersonal skills by building positive relationships with others.
Photography Assistant
Old Starehian Society
Nairobi, 30
01.2019 - 05.2019
- Provided exceptional photography and videography services to meet diverse marketing needs, delivering high-quality visuals for end-of month meet-ups bringing together over 75 members.
- Established and executed 13 strategic marketing plans for products or services, resulting in 20% increase in visibility and sales.
- Planned and prepared for 20 on-location and studio shoots, ensuring smooth operations and efficient use of resources.
- Selected and set up appropriate props, backdrops, and lighting for each shoot, creating visually appealing and professional compositions.
- Reviewed images and selected best frames to present in client portfolios, curating collection of 100 impactful visuals for purchase.
- Reported 5 equipment maintenance requests and communicated quality control issues promptly to ensure optimal performance and client satisfaction.
Education
Bachelors of Business Information Technology -
The Co-operative University of Kenya
Nairobi, Kenya 02.2022 - Current
ALX Africa
Remote 07.2022 - Current
Diploma - Business Information Technology
The Co-operative University of Kenya
Nairobi, Kenya 05.2019 - 05.2022
Data Science with Python -
Kenyatta University, The Co-operative University
Nairobi, 30 07.2021 - 05.2021
Front-End Web Development -
Lux Tech Academy
Nairobi, 30 01.2021 - 05.2021
Diploma - Information Communication Technologist
Starehe Technical And Training Institute, KASNEB
Nairobi, 30 01.2019 - 05.2019
Kenya Certificate of Secondary Education (KCSE -
Starehe Boys’ Centre And School
02.2015 - 05.2018
Kenya Certificate of Primary Education -
St. Erastus Preparatory School
Bungoma, 03 01.2008 - 05.2015
Skills
Database operation: Access & MySQL (Intermediate Skills)Programming: C, C, HTML, and CSS, Python, JavaScript, CMS (Wordpress)Adobe Packages: Photoshop, Light room, Premiere Pro
Email Marketing
Digital advertising and Marketing Automation
Marketing strategies
Search Engine Optimization (SEO)
Email marketing campaigns
Strategic planning
Pay Per Click advertising
Additional Information
- Served as Voluntary Service prefect and rose to the rank of a senior prefect in High school.
- Served as Captain in-charge of all Clubs and Societies in High school.
- Served as the Christian Union Treasurer in High school.
- Served as the Drama club Vice President in High school.
- Served as Social Media manager for Smile Child Foundation; a foundation that comes together for a just cause to help the less advantaged in the society.
- Served as Class representative in campus while undertaking a Diploma in BIT course.
- Served as the CUK Luhya Community ICT officer.
- Served as Tech Club Vice-chairperson
Timeline
Regional Sales Representative
Pavillion Properties
01.2026 - Current
Digital Marketing Specialist
Occupantwin Development
07.2025 - 10.2025
ALX Africa
07.2022 - Current
Digital Marketing Assistant
South Front Properties Ltd
07.2022 - Current
Bachelors of Business Information Technology -
The Co-operative University of Kenya
02.2022 - Current
Junior Web Developer
The Corp Security, Security Consultancy Company
02.2022 - 07.2022
IT Technical Support Specialist
RAMCO (ASL Wire & Cable)
08.2021 - 08.2022
Data Science with Python -
Kenyatta University, The Co-operative University
07.2021 - 05.2021
Digital Content Editor
The Co-operative University of Kenya
05.2021 - 07.2021
Front-End Web Development -
Lux Tech Academy
01.2021 - 05.2021
Diploma - Business Information Technology
The Co-operative University of Kenya
05.2019 - 05.2022
Information Technology Officer Intern
Moxx Limited
03.2019 - 05.2020
Diploma - Information Communication Technologist
Starehe Technical And Training Institute, KASNEB
01.2019 - 05.2019
Photography Assistant
Old Starehian Society
01.2019 - 05.2019
Kenya Certificate of Secondary Education (KCSE -
Starehe Boys’ Centre And School
02.2015 - 05.2018
Kenya Certificate of Primary Education -
St. Erastus Preparatory School
01.2008 - 05.2015
Accomplishments
- Excellent writing skills, with the ability to produce actionable and approachable content.
- Experience in refreshing and updating content to improve SEO rankings and user engagement.
- Sound understanding of basic SEO principles and best practices.
- Proficient in measuring and analyzing content performance using analytics tools.
- Ability to adapt writing style and approach based on data-driven insights.
- Strong interviewing skills, capable of repurposing interview content into various formats.
- Unique perspective and opinions on industry trends in social media and marketing.
- Cross-functional collaboration and project management experience.
- Proficient in a variety of marketing and project management tools.