Brian Mutwiri
Nairobi,Nairobi County
Summary
A dynamic marketing leader with a proven track record at Purple Dot International Ltd, where I spearheaded award-winning projects and drove revenue growth by 60% annually. I excel in creating strategies that enhance brand visibility and team productivity. My approach combines innovative marketing automation with effective corporate communication, achieving a 98% client satisfaction score.
Overview
6
6
years of professional experience
Work History
Head of Marketing
Purple Dot International Ltd
09.2022 - Current
- Completed and submitted monthly and yearly reports to support executive decision-making.
- Improved Lead Quality: Implemented strategies resulting in a significant enhancement of lead quality at Purple Dot International Limited.
● Award-Winning Project: Spearheaded the marketing efforts for Purple Tower, leading to its recognition as the Best Commercial Highrise Building in the World for the years 2022-2023 at the prestigious Property Awards. This accolade not only brought recognition to the company but also highlighted its commitment to excellence.
● Enhanced Brand Visibility: Elevated the visibility of Purple Dot through strategic marketing initiatives, resulting in increased brand recognition and credibility within the real estate industry in Kenya.
● Strategic Partnerships: Established strategic partnerships with banks for co-branded campaigns targeting mortgage customers.
● Comprehensive Marketing Strategy: Developed and executed a comprehensive marketing strategy for all projects undertaken by Purple Dot from 2022 to the present. This encompassed the design of marketing materials and initiatives tailored to effectively communicate the unique selling propositions of each project.
● Revenue Growth: Instrumental in driving revenue growth, with revenue collections reaching KES 1.2 billion annually since 2022. This significant increase underscores the effectiveness of the marketing strategies implemented under my leadership.
● Successful Sales Campaign: Orchestrated a highly successful sales campaign for Serene Park Phase Two and Marigold II, achieving an impressive sales rate of 80% for the off-plan project. This accomplishment not only demonstrated the appeal of Purple Dot's offerings but also showcased my ability to execute successful marketing campaigns.
Marketing Consultant & Analyst
Delfin Tours
04.2024 - Current
- Provide strategic marketing consultancy to enhance brand visibility, customer acquisition, and revenue growth for Delfin Tours.
- Advise the marketing team on best practices for campaign planning, execution, and performance analysis, aligning efforts with the company’s mission to offer affordable and authentic travel packages.
- Lead recruitment efforts for marketing roles, identifying and onboarding top talent to strengthen the team’s capabilities.
- Conduct regular performance reviews and offer guidance on professional development, helping the marketing team optimize their skills and productivity.
- Oversee the development of marketing strategies for corporate and individual travel solutions, targeting both local and international markets.
- Collaborate with internal stakeholders to ensure marketing initiatives align with business goals and customer needs.
- Analyze market trends, competitor activities, and customer feedback to drive adjustments in the marketing strategy, improving service offerings and client satisfaction.
- Streamlined the recruitment process, successfully onboarding 2 key marketing professionals, improving team productivity by 20%.
- Developed and implemented a performance review framework, increasing team engagement and satisfaction by 25%.
- Increased brand awareness by 30% through the execution of targeted campaigns that promoted Delfin Tours’ unique travel packages.
- Advised on the development of a comprehensive content strategy, leading to a 40% growth in website traffic and a 35% increase in social media engagement.
- Led the planning and execution of cross-channel campaigns, contributing to a 15% growth in corporate travel bookings and a 20% increase in individual travel inquiries.
- Enhanced customer acquisition efforts by recommending new digital marketing tactics, resulting in a 25% increase in leads generated through online channels.
Project Manager
ProSapient
07.2021 - 08.2022
- Identified plans and resources required to meet project goals and objectives.
- Met project deadlines without sacrificing quality.
- Monitored project KPIs, identifying opportunities for process optimization and ensuring alignment with client objectives.
- Delivered over 150 projects annually with a 98% on-time completion rate, ensuring client expectations were consistently met or exceeded.
- Reduced expert matching time by 30% through the effective use of AI-driven tools, enhancing project turnaround times and responsiveness.
- Achieved a client satisfaction score of 96% by maintaining clear communication and delivering actionable, high-quality insights tailored to client needs.
- Expanded the expert network by 20%, providing clients with access to niche expertise in emerging markets and specialized industries.
- Streamlined internal workflows, reducing operational delays and improving project efficiency by 25%.
- Secured repeat business with 85% of clients by consistently delivering value and fostering strong relationships.
- Trained and mentored 10+ junior team members, leading to a 40% improvement in team productivity and project delivery speed.
Quality Assurance Manager
TransPerfect
09.2020 - 02.2022
- Led quality assurance (QA) processes for multilingual translation, localization, and globalization projects, ensuring deliverables met industry standards and client expectations.
- Implemented and monitored quality control systems to oversee translation accuracy, consistency, and adherence to client-specific guidelines.
- Conducted regular audits of workflows and deliverables to identify improvement areas and enhance efficiency.
- Trained and mentored QA specialists and linguists, standardizing QA best practices across diverse teams.
- Maintained a quality approval rate of 98%+ for all client deliverables, significantly reducing error rates and revision cycles.
- Streamlined QA processes, cutting review times by 25% while enhancing overall output quality.
- Led a team of 15+ QA specialists and linguists, achieving a 20% increase in team productivity through training and workflow optimization.
- Successfully managed quality assurance for high-profile clients in sectors such as legal, healthcare, and e-commerce, supporting global launches across 30+ languages.
- Reduced client complaints related to quality by 30% through proactive feedback mechanisms and continuous improvement initiatives.
- Played a key role in expanding QA capabilities for multimedia localization projects, increasing revenue by 15% in this service area.
Quality Assurance Specialist
Rev
12.2018 - 06.2020
- Conducted detailed quality checks on transcriptions and speech-to-text outputs, ensuring alignment with Rev’s industry-leading accuracy standards.
- Evaluated the performance of automated speech recognition (ASR) models and human transcriptionists, identifying areas for improvement and driving optimization efforts.
- Analyzed customer feedback and error trends, providing actionable insights to enhance product performance and user satisfaction.
- Trained transcriptionists on Rev’s quality guidelines, fostering a culture of precision and continuous improvement.
- Maintained a transcription accuracy rate of 99%, contributing to Rev’s reputation as an industry leader in speech-to-text solutions.
- Reduced error rates by 25% by implementing enhanced QA processes and feedback loops for transcriptionists and ASR models.
- Played a critical role in refining Rev’s ASR algorithm, improving model accuracy by 15% for challenging audio inputs such as low-quality recordings and regional accents.
- Conducted quality audits for over 1,000 hours of transcription data monthly, ensuring consistent delivery of high-quality outputs.
- Improved customer satisfaction scores by 20% through proactive identification and resolution of recurring quality issues.
- Spearheaded a training initiative for new QA specialists, reducing onboarding time by 30% while ensuring adherence to quality standards.
Education
Bachelor of Arts - Corporate Communication
Multimedia University Of Kenya
Nairobi, Kenya12-2022
Skills
- Product development
- Partnership development
- Budgeting and allocation
- Brand-building strategies
- Marketing Analyst
- Media buying
- Public and media relations
- Sales enablement
- Corporate Communication
- Advertising
- SEO
- Marketing campaign management
- Marketing strategy
- Marketing automation
- Artificial Intelligence
- Web Development
- Design Thinking
- Graphic Design
- Digital Marketing
- Google Cloud Analyst & Cyber Security
Websites
Certification
- Design Thinking & Innovation - United States International University -Africa (USIU)
- Web Development - Codekaro
- Data Analytics - ALX
- Revenue Operations - Hubspot Academy.
- Ai - ALX.
- Google Ads Certification – Google.
- Google Analytics Certification - Google.
- Digital Marketing - Google.
- Content Marketing Certification - HubSpot Academy.
- SEO Certification - Hubspot Academy.
- Contextual Marketing - Hubspot Academy.
- Inbound Marketing - Hubspot Academy.
- Digital Advertising - Hubspot Academy.
- Digital Marketing Certification - Hubspot Academy.
- Email Marketing Certification – HubSpot Academy.
- Inbound Sales Certification– HubSpot Academy.
- Google Cloud Analyst - Google
- Google CLoud Cyber Security - Google
Languages
Swahili
Native language
English
Proficient
C2
Swahili
Proficient
C2
Software
ZOHO
Wordpress
Power BI
Hubspot
Mailchimp
Looker Studio
Adobe Creative Suite
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
RemoteHybridOn-SiteImportant To Me
Work-life balanceFlexible work hoursStock Options / Equity / Profit Sharing401k matchTeam Building / Company RetreatsHealthcare benefitsWork from home optionPersonal development programsPaid sick leave4-day work weekCompany CultureCareer advancementPaid time offTimeline
Marketing Consultant & Analyst
Delfin Tours
04.2024 - Current
Head of Marketing
Purple Dot International Ltd
09.2022 - Current
Project Manager
ProSapient
07.2021 - 08.2022
Quality Assurance Manager
TransPerfect
09.2020 - 02.2022
Quality Assurance Specialist
Rev
12.2018 - 06.2020
- Google Ads Certification – Google.
- Google Analytics Certification - Google.
- Digital Marketing - Google.
- Web Development - Codekaro
- Design Thinking & Innovation - United States International University -Africa (USIU)
- Ai - ALX.
- Data Analytics - ALX
- HubSpot Content Marketing Certification - HubSpot Academy.
- SEO Certification - Hubspot Academy.
- Digital Marketing Certification - Hubspot Academy.
- Email Marketing Certification – HubSpot Academy.
- Inbound Sales Certification– HubSpot Academy.
- Google Cloud Analyst - Google
- Google CLoud Cyber Security - Google
Bachelor of Arts - Corporate Communication
Multimedia University Of Kenya
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