Brian Kubasu
Nairobi
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Head Of Digital
Zed Payments
10.2022 - 11.2023
- Devised content strategy to effectively engage target audiences.
- Maximized online sales with the development of targeted online marketing campaigns.
- Optimized Social media campaigns to increase open and click-through rates.
- Brainstormed content marketing strategies based around the business goals, existing content and chosen key performance indicators.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Collaborated with the marketing team to deliver cohesive digital branding, ensuring consistency across all Social Media channels.
Head of Digital Marketing
Swerri.io
08.2021 - 09.2022
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed comprehensive reporting systems to measure the impact of digital marketing efforts on overall business goals.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Increased brand awareness by implementing innovative digital marketing strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized paid advertising campaigns on Google AdWords, Facebook Ads, and other platforms to maximize ROI while minimizing cost per acquisition.
- Optimized website performance for enhanced user experience and higher conversion rates.
- Coordinated with design and media teams to develop high-quality creative assets.
Digital Communications Manager
FKF Premier League Via FlooArt
11.2020 - 11.2021
- Lead digital transformation through a complex service delivery, continuously improving the top tire league
- Lead resource planning and management
- Lead end to end delivery of digital projects
- Ensure best practices and processes across the digital team for consistent delivery
- Research on solutions and make recommendations for the improvement of communication
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
Communication and Media Editor
Soka Holdings Limited
01.2019 - 05.2020
- Manage Communications between Soka and Partners
- Creation of content to be shared on social media platforms
- Coming up with weekly progress reports for presentation
- Photo Editing
- Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
- Evaluated article submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
Attaché
Kenya Forest Service (KFS) - Bungoma County
05.2017 - 09.2017
- Record Keeping (Maintain environmental records and keeping them up to date)
- Manage forest protection activities, including afforestation and public education programs
- Train and lead forest conservation workers in seasonal activities such as tree seedlings and maintaining recreational facilities
- Examine credentials, licenses and permits to ensure that they're in compliance with the forest ACT
- Calibrate equipment that are used to collect samples for analysis
Education
Bachelors Degree in Environmental Science -
Pwani University
01.2018
Kenya Certificate of Secondary Education -
Butula Boys Highschool
01.2013
Skills
- Research Skills
- Waste disposal Methods
- Sample Collection and Analysis
- Water Management
- Communication
- Report preparation and presentation
- Analytical thinking
- Teamwork Skills
Certification
- Certificate of service, Environmental Club - Pwani University, 2018
- Certificate of service, Coastal Reefs - Pwani University, 2018
Hobbies and Interests
· Trends in Tech
· Social Media Usage in Marketing
· Educational Documentaries
· Current Affairs
· CSR
· Volunteer Work
· Trends in Environmental Management and Climate Change
References
- Kennedy Kechula Wesonga, Head of Digital, SOKA Holdings Limited, +254-736207134
- Robert Maoga, Chief Executive Officer, FLOO Art, +254-723608902
Timeline
Head Of Digital
Zed Payments
10.2022 - 11.2023
Head of Digital Marketing
Swerri.io
08.2021 - 09.2022
Digital Communications Manager
FKF Premier League Via FlooArt
11.2020 - 11.2021
Communication and Media Editor
Soka Holdings Limited
01.2019 - 05.2020
Attaché
Kenya Forest Service (KFS) - Bungoma County
05.2017 - 09.2017
Bachelors Degree in Environmental Science -
Pwani University
Kenya Certificate of Secondary Education -
Butula Boys Highschool
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