Brian Irungu
Marketing Manager And Cryptocurrency Trader
Nairobi,30
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring Number+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Codavayt Technology
Kenya, Nairobi
09.2022 - 09.2026
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Used data analytics to track lead generation campaigns and improve quality.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
Bachelor In Marketing & Research, Web Development - Marketing Research
Kenya Institute Of Development Studies
Muranga07.2021
Skills
Marketing and advertising
Timeline
Marketing Manager
Codavayt Technology
09.2022 - 09.2026
Bachelor In Marketing & Research, Web Development - Marketing Research
Kenya Institute Of Development Studies
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