Hi, I’m
BRIAN AKELLO
Digital Marketing Manager
Work Preference
Summary
Dynamic marketing professional with over six years of experience in digital marketing specializing in social media management, content marketing and brand development. Skilled in enhancing online visibility through SEO and SEM initiatives while driving audience engagement across different platforms. Proficiency in evaluating user metrics to streamline campaigns and enhance conversion rates. Skilled in marketing budgets and cost saving strategies, helping increase the general operational efficiency. Enthusiastic about using innovative approaches to increase brand presence and create meaningful relationships with target audiences.
Overview
7
years of professional experience
2
Certificates
Work History
Perfect Stitch Car Interior
Digital Marketing Manager
04.2023 - 04.2025
Job overview
- Developed and implemented SEO strategies to enhance online visibility.
- Managed social media campaigns to boost audience engagement and brand awareness.
- Created compelling content for social media and email marketing initiatives.
- Analyzed user engagement metrics through Facebook and Google analytics to optimize campaigns.
- Administered digital accounts and optimized Facebook Ads and Google Ad-Words campaigns.
Water Resource Management Authority
Digital Marketing Manager & Consultant
03.2021 - 03.2023
Job overview
- Managed social media campaigns, enhancing engagement and brand visibility.
- Developed and executed content for social media and email marketing campaigns.
- Optimized company websites through strategic updates, improving content quality and user experience.
- Designed and analyzed marketing campaign performance metrics, and implemented data-driven improvements.
- Analyzed website analytics and reported on trends, competitors and social analytics.
- Conducted thorough market research and competitor analysis to govern strategic decision-making.
Safaricom Public Limited
Online Marketing Consultant
08.2019 - 05.2020
Job overview
- Developed and lead processes to increase retail opportunities.
- Managed marketing database and data management initiatives.
- Created and implemented targeted online marketing campaigns.
- Analyzed consumer behavior and market trends to drive strategy.
- Facilitated clients on-boarding and training for digital tools.
Narok County Government
Digital Marketing Manager
07.2018 - 07.2019
Job overview
- Led digital channel platform initiatives and ensured seamless adoption across departments, resulting in a 15% increase in citizen engagement.
- Planned and managed annual digital marketing budgets, preparing detailed allocation reports that improved executive decision-making.
- Optimized operational efficiency by reducing digital sector expenditures, achieving a 10% cost savings.
- Developed and executed multi-channel marketing strategies that boosted website traffic by 25% and improved campaign conversion rates.
- Directed the social media strategy, increasing follower engagement by 30% and mentored team members to strengthen overall digital communications.
Education
MAASAI MARA UNIVERSITY
Bachelor of Arts from Economics
01.2018
University Overview
REACH OUT MEDIA COLLEGE
Certificate from Computer Applications and Packages
05.2014
University Overview
Skills
Digital Marketing Strategy & Execution
SEM strategy development
SEO proficiency
Web analytics
Content marketing
Social media expert
Adobe Creative Suite proficiency
Email Marketing
Campaign management
Certification
GOOGLE Fundamentals of Digital Marketing
References
References
Stephen, Otieno, Regional Sales Executive, stedobeats@gmail.com, +254718572469, Perfect Stitch Car InteriorInterests
Travelling, Content creation, Reading, Writing
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Swahili
Advanced (C1)
Software
Adobe suites
Canva
Microsoft Suites
Quote
Business opportunities are like buses, there’s always another one coming.
Timeline
ALISON, Understanding Google Ads
09-2025
Digital Marketing Manager
Perfect Stitch Car Interior
04.2023 - 04.2025
GOOGLE Fundamentals of Digital Marketing
04-2022
Digital Marketing Manager & Consultant
Water Resource Management Authority
03.2021 - 03.2023
Online Marketing Consultant
Safaricom Public Limited
08.2019 - 05.2020
Digital Marketing Manager
Narok County Government
07.2018 - 07.2019
MAASAI MARA UNIVERSITY
Bachelor of Arts from Economics
REACH OUT MEDIA COLLEGE
Certificate from Computer Applications and Packages