Content Writer
About Skin & Hair Care
05.2023 - 04.2025
Hi, I’m
Brendah Akoth
Reputation & Brand Strategist
Nairobi,30
Timeline
Blog Owner
About Skin & Hair Care
01.2023 - 03.2025
Reputation Strategist
Firebear Creative
01.2022 - Current
Art Director
Firebear Creative
01.2021 - 12.2024
Brand Strategist
Firebear Creative
04.2018 - Current
Web Designer
Firebear Creative
04.2018 - 12.2024
Creative Director
Firebear Creative
04.2018 - Current
Brand Identity Designer
Firebear Creative
04.2018 - 12.2023
Zetech University
Bachelor Of Communication Studies from Public Relations
03.2015 - 11.2017
Work Preference
Work Type
Gig WorkContract WorkPart TimeLocation Preference
RemoteImportant To Me
Work-life balanceFlexible work hoursPersonal development programsHealthcare benefitsCareer advancement4-day work weekWork History
Firebear Creative
Reputation Strategist
01.2022 - Current
Job overview
- Developed and implemented strategies for managing online reputation across multiple platforms.
- Analyzed customer feedback to identify trends and address concerns proactively.
- Collaborated with marketing teams to align messaging with brand values and public perception.
- Monitored social media channels for mentions, responding timely to inquiries and issues.
- Conducted regular audits of online presence, providing recommendations for improvement.
- Trained team members on best practices for maintaining positive brand image online.
- Established metrics to assess effectiveness of reputation management initiatives and campaigns.
- Led crisis communication efforts, crafting responses that mitigated potential reputational damage.
- Conducted thorough research on industry trends, ensuring proactive preparedness against potential threats to reputation.
- Steered corporate rebranding efforts, ensuring a seamless transition in messaging and visuals that maintained or enhanced the company''s reputation.
- Leveraged analytics to measure the effectiveness of reputation management tactics, continuously refining approaches for optimal results.
- Implemented monitoring tools to track online sentiment, allowing for prompt identification of emerging issues or opportunities.
- Delivered timely reports to executives detailing current reputation status and recommending strategies for ongoing enhancements.
- Designed targeted outreach initiatives aimed at building connections within key industry communities and further enhancing the company''s reputation.
- Collaborated with marketing teams to align messaging and visuals across all platforms for consistency in brand representation.
- Enhanced company reputation by developing and implementing strategic communication plans.
- Advised leadership on navigating controversial topics or decisions in a manner that minimized negative fallout while preserving integrity and trustworthiness of the organization.
- Trained employees on best practices for maintaining a positive online presence, minimizing negative impacts on the company''s reputation.
- Developed strong relationships with key stakeholders, facilitating open dialogue and fostering trust between the organization and its audience.
- Evaluated existing narratives surrounding the company, identifying areas for improvement or reframing as needed.
- Boosted positive brand visibility through effective social media management and public relations campaigns.
- Analyzed competitor tactics and reputational standings, using insights gained to inform strategy adjustments as necessary.
- Developed internal communication strategies that fostered employee pride and engagement, resulting in positive ambassadorship for the organization.
- Created compelling content that showcased the organization''s core values and achievements, bolstering its public image.
- Cultivated relationships with influential media outlets, securing positive coverage that increased brand credibility among target audiences.
- Managed crisis situations effectively, mitigating potential damage to the company''s image.
- Conducted market analysis and monitored competitive activity.
- Managed internal, external, and crisis communications.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Wrote press materials and delivered presentations to media representatives.
- Developed innovative marketing and PR strategies.
- Communicated with media weekly to build relationships and optimize press coverage.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Designed and implemented strategic business plan objectives.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Supervised and monitored media purchasing from media outlets.
- Coordinated and managed sponsorships and sponsorship activation.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Used [Software] to create and distribute press releases to media outlets.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Produced and distributed internal and external communications.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Drafted and edited content for organizational publications, employee newsletters, and stockholders' reports.
- Reported on press coverage recaps to determine areas for improvement.
- Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by [Number]%.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Developed and promoted corporate brand, images and identity to media and public.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Wrote engaging and successful press releases to control information and public opinion.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Created and implemented systems and processes for monitoring media coverage.
- Led crisis communications and media relations activities in response to challenging situations.
- Authored fresh and engaging press releases and prepared complete press kits.
- Managed editorial calendars and rescheduled PR events and meetings.
- Taught in-house employees strategies for successful internal and external communications.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Conducted media training for company executives and business leaders.
- Drafted speeches for company executives and advised on media talking points.
Firebear Creative
Brand Strategist
04.2018 - Current
Job overview
- Maintained up-to-date knowledge of industry trends and best practices in branding.
- Influenced positive changes within company culture by integrating core brand values into employee engagement initiatives.
- Utilized specialized software to capture and process data.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
- Enhanced customer loyalty through targeted communication campaigns and personalized content creation.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Collaborated with cross-functional teams to ensure brand consistency across channels.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
- Created comprehensive style guides outlining visual elements, messaging guidelines, and best practices for consistent application across all touchpoints.
- Provided administrative support for project management tasks related to brand initiatives.
- Supported the creation of marketing materials, including presentations and social media content.
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
- Developed questionnaires and facilitated focus group discussions.
- Created and distributed surveys for data collection and analysis.
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Implemented robust tracking systems for monitoring campaign performance, enabling informed adjustments based on real-time data analysis.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Participated in brainstorming sessions to generate innovative ideas for brand campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Conducted market research to identify consumer trends and preferences.
- Streamlined internal processes for improved efficiency, leading to more effective branding initiatives.
- Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
- Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
- Analyzed competitor branding strategies to inform brand development initiatives.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
- Established and managed relationships with external data providers and research vendors.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Championed thought leadership opportunities through industry events or publications enhancing the company''s reputation as a trusted expert within the field of focus.
- Assisted in developing brand messaging and positioning strategies.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created customized marketing materials to increase product awareness.
- Researched and evaluated potential new markets and products.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Firebear Creative
Art Director
01.2021 - 12.2024
Job overview
- Led creative teams to develop cohesive visual identities across multiple platforms.
- Collaborated with marketing teams to align design strategies with brand objectives.
- Oversaw project timelines, ensuring on-time delivery of high-quality design materials.
- Guided junior designers, providing mentorship and fostering professional growth within the team.
- Implemented innovative design techniques that enhanced user engagement and brand recognition.
- Conducted thorough reviews of design projects, ensuring adherence to client specifications and standards.
- Established workflows that improved efficiency in project execution and resource allocation.
- Analyzed industry trends to inform design strategies and maintain competitive advantage in the market.
- Implemented artistic vision to give art purpose and meaning.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Led rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
- Contributed to creative process through original ideas and inspiration.
- Streamlined creative processes by implementing efficient design workflows and project management tools.
- Built strong relationships with vendors such as photographers, printers, and illustrators to facilitate seamless project execution.
- Enforced uniform style guide for project consistency across contributors.
- Contributed to business growth through innovative product packaging designs that resonated with target audiences.
- Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
- Increased customer engagement through the development of eye-catching social media graphics and ad campaigns.
- Conducted regular market research on industry trends which helped inform strategic decision-making in the art department.
- Optimized creative assets for web use by employing best practices in file formats, compression techniques, and mobile responsiveness considerations.
- Coordinated with cross-functional teams to ensure brand consistency, improving internal communication and project efficiency.
- Instituted feedback loop for design projects, leveraging insights to refine and improve creative outputs.
- Managed art department's budget, optimizing resource allocation and reducing unnecessary expenditures.
- Mentored junior designers, enhancing their skills and contributing to their professional growth.
- Directed conceptualization and execution of major advertising campaigns, significantly boosting market presence and consumer engagement.
- Led creative direction for product launches, contributing to notable increase in sales.
- Negotiated contracts with vendors and freelancers, ensuring high-quality outputs while adhering to budget constraints.
- Guided visual aspect of promotional events, creating immersive brand experiences for attendees.
- Developed comprehensive social media strategy, increasing online engagement and brand awareness.
- Developed sustainability guideline for design projects, aligning company operations with environmental values.
- Elevated brand recognition by leading team in development of cohesive visual identity across all customer touchpoints.
- Streamlined creative review process, shortening project turnaround times and improving client satisfaction.
- Cultivated culture of innovation within art department, fostering development of groundbreaking design concepts.
- Conducted market research to inform design trends and techniques, keeping company at forefront of industry.
- Spearheaded redesign of company website, enhancing user experience and increasing web traffic.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Developed style guides to promote consistent branding across projects.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Conducted research and identified market trends to inform creative direction.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
Firebear Creative
Web Designer
04.2018 - 12.2024
Job overview
- Designed user-friendly interfaces to enhance website navigation and accessibility.
- Collaborated with developers to implement responsive design across various platforms.
- Conducted usability testing to gather feedback and improve user experience.
- Developed style guides to maintain brand consistency across digital assets.
- Led projects from concept through execution, ensuring adherence to timelines and budgets.
- Mentored junior designers, fostering skill development and creative collaboration.
- Analyzed web traffic data to inform design decisions and optimize performance.
- Spearheaded initiatives for continuous improvement in design processes and workflows.
- Designed user interface to meet client specifications,
- Developed graphic and image assets for both content and digital marketing efforts.
- Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
- Coordinated copywriting and designed images to craft website content.
- Increased online visitor engagement by incorporating interactive features like multimedia elements, animations, and call-to-action buttons.
- Completed domain name registrations and maintained website and web hosting account.
- Developed comprehensive style guides for clients'' brands that provided clear direction on visual elements such as colors, fonts, logos, and imagery usage guidelines.
- Configured templates for clients to easily customize.
- Provided ongoing support to clients post-launch, resolving any issues promptly and maintaining positive working relationships.
- Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Designed highly engaging interactive user interfaces that complied with modern web standards.
- Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.
- Utilized analytics tools regularly to track website performance metrics and inform data-driven design decisions for future improvements.
- Acquired and exploited existing code and assets to accelerate project completion.
- Designed eye-catching email marketing campaigns that effectively communicated promotional messages while remaining consistent with brand aesthetics.
- Conducted post-deployment evaluations to measure user experience success.
- Contributed to project management efforts by maintaining organized documentation, meeting deadlines, and providing regular updates on progress made.
- Streamlined website maintenance and updates through the implementation of content management systems.
- Enhanced functionality and appearance of website and repaired functionality issues.
- Enhanced website functionality by implementing responsive design and user-friendly navigation elements.
- Delivered services as web developer and webmaster, acting as project manager for platform transition.
- Assisted in the creation of high-performing landing pages that helped convert web visitors into leads and customers for clients'' businesses.
- Ensured websites remained accessible across multiple devices by adhering to industry-standard coding practices for adaptive design.
- Implemented search engine optimization strategies to improve clients'' organic search rankings and drive targeted traffic to their websites.
- Boosted client satisfaction by delivering visually appealing and intuitive web designs tailored to their specific needs.
- Reviewed designs created by freelance designers and provided feedback for revisions.
- Tracked and reported problems with site designs, providing remedial suggestions for resolution.
- Adhered to SEO best practices while designing sites.
- Strengthened intranet and sub-sites to bolster internal communication strategies.
- Collaborated with cross-functional teams, ensuring seamless integration of visual, technical, and marketing components in web projects.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Discussed site and app requirements with clients to produce actionable development plans.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Engaged with clients to plan and optimize site issues and queries.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Ran debugging tools to eliminate flaws and glitches prior to publishing.
- Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.
- Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.
- Proved successful working within tight deadlines and a fast-paced environment.
- Conducted unit testing to deliver optimal browser functionality.
- Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
- Collaborated with in-house web designers to create sleek and innovative UI design.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
- Collected, defined and translated user requirements into project designs and implementation plans.
- Optimized web applications for speed, scalability and security.
- Developed user-friendly web forms with validation and error handling.
- Delivered user support to clients to train, educate and answer questions.
- Designed and executed security measures such as firewalls and encryption.
- Boosted web traffic by improving navigation and rectifying bottlenecks.
- Created powerful Content Management Systems to serve as interface for client.
- Reviewed code to validate structures, assess security and verify browser, device and operating system compatibility.
- Maintained strict budgetary and scheduling guidelines to satisfy customers with high-quality, targeted designs.
- Employed coding practices based on commonly accepted standards to establish site layout and user interface.
- Developed user-oriented visuals and features using front-end languages to increase site traffic.
- Spearheaded production of page content such as visuals and text copy to meet project specifications.
- Performed unit testing of web applications and troubleshot issues.
Firebear Creative
Creative Director
04.2018 - Current
Job overview
- Led cross-functional teams to develop and execute innovative marketing campaigns.
- Directed brand strategy to enhance market positioning and customer engagement.
- Collaborated with design teams to ensure alignment with creative vision and objectives.
- Oversaw project timelines, ensuring deliverables met quality standards and deadlines.
- Implemented feedback loops for continuous improvement in creative processes and outputs.
- Analyzed market trends to inform strategic decisions and identify new opportunities.
- Utilized digital tools for project management, streamlining workflows across departments.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Streamlined creative processes for improved efficiency and team productivity.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Created award-winning designs that effectively communicated complex concepts to diverse audiences.
- Implemented data-driven design strategies, resulting in more effective marketing materials.
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Implemented cutting-edge design software and technologies, significantly improving project efficiency and output quality.
- Championed use of sustainable materials and practices in product design, aligning with corporate social responsibility goals and consumer expectations.
- Enhanced digital presence through oversight of website redesign, focusing on user experience and aesthetics.
- Led rebranding initiative, successfully capturing company's evolved mission and values, resulting in increased stakeholder engagement.
- Fostered strong interdisciplinary collaboration, integrating marketing, design, and product development efforts to enhance project outcomes.
- Elevated brand identity with design and execution of comprehensive visual strategy, encompassing both digital and physical mediums.
- Presented creative concepts and pitches to clients, securing approvals and maintaining client satisfaction.
- Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
- Collaborated with clients to understand their brand identity and deliver compelling creative solutions.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Guided evolution of company's visual and messaging strategies, ensuring consistency across all communication channels.
- Developed style guides to promote consistent branding across projects.
- Oversaw implementation of editing, color correction and other post-production processes.
- Implemented strategies for promoting campaigns on social media.
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Conducted research and identified market trends to inform creative direction.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
About Skin & Hair Care
Content Writer
05.2023 - 04.2025
Job overview
- Developed engaging content for various platforms, enhancing audience interaction and brand visibility.
- Conducted thorough research to ensure accuracy and relevance of information in all written materials.
- Collaborated with marketing team to align content strategies with promotional campaigns and target demographics.
- Edited and proofread articles, ensuring high standards of quality and adherence to style guidelines.
- Led content strategy sessions, identifying trends and opportunities for innovative storytelling approaches.
- Completed thorough research into assigned topics.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Performed keyword research to optimize content for SEO.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Formatted content to adhere to industry-specific style guides.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
- Optimized web pages for search engines using keyword research and on-page SEO techniques.
- Conducted thorough research for topics to ensure content accuracy and reliability, establishing trust with audience.
- Analyzed performance metrics to adjust content strategies, leading to improved SEO rankings.
- Crafted email marketing campaigns to promote new content, resulting in increased subscriber interaction.
About Skin & Hair Care
Blog Owner
01.2023 - 03.2025
Job overview
- Built a strong online presence, establishing the blog as an authoritative source within its niche market.
- Analyzed website metrics to identify trends and optimize user experience effectively.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Developed engaging blog content reflecting industry trends and audience interests
- Developed engaging blog content tailored to target audience preferences and trends.
- Conducted in-depth research on industry topics to ensure accuracy and relevance of articles.
- Edited and proofread blog posts to maintain high standards of clarity and coherence across platforms.
- Increased website traffic through effective SEO optimization and keyword research for each blog post.
- Conducted thorough research on industry trends and news, ensuring content remained current and informative.
- Optimized SEO strategies to improve organic search rankings and increase website traffic.
- Developed engaging content across diverse platforms to enhance audience reach and brand visibility.
- Collaborated with influencers to expand target audience and foster community engagement.
- Implemented social media campaigns to promote blog content, increasing engagement rates significantly.
- Implemented SEO strategies to optimize web content for search engines.
- Published regular pieces on natural skin and hair care tips, resources and ingredients to blog.
Firebear Creative
Brand Identity Designer
04.2018 - 12.2023
Job overview
- Developed cohesive brand identities through comprehensive research and analysis of market trends.
- Collaborated with cross-functional teams to ensure brand consistency across all platforms and materials.
- Designed visual assets including logos, packaging, and marketing collateral to enhance brand recognition.
- Led creative brainstorming sessions to generate innovative design concepts aligned with client objectives.
- Streamlined design processes by implementing effective project management tools and workflows.
- Conducted client presentations to effectively communicate design concepts and gather feedback for revisions.
- Analyzed brand performance metrics to inform strategic decisions for ongoing improvements in identity design.
- Developed comprehensive style guides outlining proper usage of branding elements, ensuring consistent implementation across all marketing channels.
- Translated complex ideas into visually compelling narratives that resonated with target audiences and effectively communicated brand values.
- Optimized visual elements for digital platforms, ensuring seamless user experience across various devices and screen sizes.
- Designed impactful logos and visual identities, establishing strong brand presence for clients across various industries.
- Maintained organized project files and documentation to facilitate efficient hand-off to other team members or external partners when necessary.
- Received numerous accolades from satisfied clients for delivering exceptional results within budget constraints and timelines.
- Led brainstorming sessions with stakeholders to identify unique selling points and define core brand values for clients'' businesses.
- Implemented creative solutions to improve brand consistency across multiple platforms, resulting in a cohesive visual identity for clients.
- Participated in ongoing professional development opportunities to stay current with emerging design trends, tools, and techniques.
- Provided expert consultation on color schemes, typography, and design elements to enhance the effectiveness of client''s branding materials.
- Conducted thorough research on industry trends and competitors, informing the development of strategic branding initiatives that set clients apart from their competition.
- Presented creative concepts and proposals to clients with clear rationale, securing approval on design direction and project scope.
- Delivered high-quality branding collateral such as brochures, packaging, and websites, contributing to increased sales and customer engagement.
- Managed multiple simultaneous projects under tight deadlines while maintaining exceptional attention to detail and quality control.
- Consistently exceeded client expectations by delivering high-quality design solutions that met their unique business objectives.
- Refined existing brands through thoughtful redesigns that modernized their image without sacrificing original essence or heritage.
- Established trusting relationships with clients by maintaining open communication channels throughout the entire design process.
- Elevated brand recognition by developing innovative brand identity strategies and designs for client projects.
- Collaborated with cross-functional teams to ensure consistency in visual storytelling, effectively enhancing overall brand experience.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Created and managed budgets to maximize brand reach and engagement.
- Organized and delivered training sessions for new product content and technological advancements.
- Conducted research and analysis to determine brand positioning and messaging.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched and identified new opportunities for product and brand development.
- Consulted with product development teams to enhance products based on customer interest data.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized email campaigns to increase open and click-through rates.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Overview
8
years of professional experience
3
years of post-secondary education
Education
Zetech University Nairobi
Bachelor Of Communication Studies from Public Relations
03.2015 - 11.2017
Skills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Social media strategy
- Advertising campaigns
- Deadline oriented
- Marketing communications
- Brand messaging
- Campaign development
- Communications strategies
- Content strategy
- Strategic communications
- Design leadership
- Multimedia production
- Motion graphics
- Project management
- Cross-functional collaboration
- Project management expertise
- Vendor negotiation
- Contract negotiation
- Assignment delegation
- Marketing expertise
- Design background
- Marketing leadership
- Deadline driven
- Creative team collaboration
- Art direction
- Creative positioning
- Creative vision development
- Online advertising support
- Television promotion
- Standards implementation
- Organizational skills
- Task prioritization
- Attention to detail
- Multitasking Abilities
- Time management
- Active listening
- Teamwork and collaboration
- Project coordination
- Client relations
- Storyboarding
- Corporate identity branding
- Layout design
- Visual communication expertise
- Problem-solving
- Relationship building
- Web design
- Analytical thinking
- CSS editing
- Interpersonal communication
- Written communication
- Reliability
- Critical thinking
- Team leadership
- Effective communication
- Decision-making
- Client communication
- Public relations
- Interpersonal skills
- Creative writing
- Goal setting
- Professionalism
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.