Brenda Njeri Maina
Senior sales account manager
Nairobi
Summary
Dynamic Sales Account Manager with a proven track record at Radisson Blu Arboretum, excelling in contract negotiation and customer relationship management. Successfully increased revenue through strategic sales planning and effective networking, while fostering strong partnerships. Passionate about driving business growth and enhancing client satisfaction in competitive markets. Results-driven Senior Sales Account Manager with expertise in contract negotiation, strategic sales planning, and revenue optimization. Proven success in leading teams to exceed sales targets and fostering strong client relationships.
Overview
20
20
years of professional experience
Work History
Senior Sales Account Manager
Eka Hotel Nairobi
Nairobi
02.2025 - Current
- Formulate and execute effective sales strategies to achieve and exceed revenue targets.
- Identify new business opportunities and market trends to stay ahead of the competition.
- Manage, mentor, and inspire a team of sales professionals to achieve individual and collective sales goals.
- Foster a collaborative and high-performance sales culture within the team.
- Build and maintain strong relationships with key clients, understanding their needs and providing tailored solutions.
- Act as a point of contact for escalated client issues and ensure prompt resolution.
- Provide accurate sales forecasts and regular reports to senior management, highlighting key performance metrics and areas for improvement.
- Utilize data analytics to identify trends and opportunities for sales optimization.
- Conduct market research to stay informed about industry trends, customer needs, and competitor activities.
- Use insights to adapt sales strategies and maintain a competitive edge.
- Work closely with marketing, product development, and customer support teams to ensure alignment of sales efforts with overall business objectives.
- Provide valuable input to product development based on customer feedback and market demands.
- Lead negotiations with clients, ensuring favorable terms for both parties.
- Oversee the preparation and management of contracts, ensuring compliance with legal and regulatory requirements.
Sales Account Manager
RADISSON BLU ARBORETUM
Nairobi
11.2023 - 01.2025
- Managed client relationships to enhance customer satisfaction and retention.
- Developed strategic sales plans to target new market segments effectively.
- Prepared detailed presentations for clients showcasing service offerings and benefits.
- Negotiated contracts and pricing agreements to ensure competitive positioning in the market.
- Resolved customer inquiries promptly and efficiently while maintaining high levels of customer satisfaction.
- Coordinated with other departments regarding order status updates and delivery schedules.
- Managed accounts to ensure customer satisfaction and account retention.
Leisure Sales Account Manager
HEMINGWAYS COLLECTION
04.2018 - 10.2023
- Develop and execute strategic sales plans to increase leisure market share and achieve revenue goals.
- Build and maintain strong relationships with key travel trade partners, including travel agencies, tour operators, online travel agents (OTAs), and wholesale accounts.
- Conduct regular sales calls, site inspections, and presentations to promote the property and its offerings.
- Identify new business opportunities within domestic and international leisure markets.
- Attend relevant industry trade shows, roadshows, and networking events to represent the property and develop new partnerships.
- Negotiate rates, contracts, and packages with leisure clients to secure group and individual bookings.
- Collaborate with the Revenue Management and Marketing teams to develop promotions, packages, and seasonal offers that support leisure segment growth.
- Maintain accurate records of sales activities, client interactions, and account management through the CRM system.
- Prepare regular reports on sales activities, pipeline status, and market trends.
- Monitor competitor activity and market conditions to proactively adjust sales strategies.
Sales Account Manager
WINDSOR GOLF HOTEL & COUNTRY CLUB
09.2013 - 03.2018
- Solicit business from local, regional and national and potential clients
- Follow up on solicitation calls
- Ensure smooth and rational work sequences in the sales department and cooperation with other departments
- Draw up offers, contracts and general correspondence with clients within 24 hours of receipt
- Telephone marketing, process customer correspondence, implement all corporate sales programs to increase awareness and hotel profits
- Managing contact with regular customers and key contacts
- Monitoring offers, bookings and cancellations with the aim of optimizing room occupancy hire venues
- Organizing meeting and events.
- Compile a weekly sales call report and monthly sales revenue report which is to be sent to the Head of Sales and Marketing by 5th of each month
- Help in marketing any special packages or plans with a view to generating business for the hotel in all outlets
- Visit and follow-up on Tour Operators to deal with business proposals and their needs
- Ensure all confirmed bookings are followed up with internal event orders/memos to all the relevant departments for preparation purposes
- Account Manager with the largest portfolio
- Hit all time target
- Introduced new and exciting events
- Increased company profits through increased sales and market share
- Enhanced teamwork and collaboration with other departments
- Recommended introduction of new menus for members after every 3 months
- Introduced staff uniform for different outlets
Marketing Coordinator
NGONG RACECOURSE
04.2006 - 08.2013
- Market the club effectively to high net-worth affluent as well as increasing client base through social media and other avenues
- Developing and implementing marketing strategies
- Relationship building
- Increase club patronage
- Constant communication with existing and potential clients through social media, emailing and networking
- Product development
- Liaising with external marketing suppliers for production of marketing materials
- Organizing and coordinating events
- Preparing sponsorship proposals and presenting them to potential sponsors
- Increasing club membership
Sales Executive
NATIONAL BANK OF KENYA LIMITED
01.2006 - 04.2006
- Direct sales of Taifa account
- Opening and activation of new accounts
- Coordinated with marketing department for any marketing activities
- Compiled and sent periodical reports to the Marketing Manager
- Increased product penetration for existing customer base by reviewing their portfolio to determine potential cross sells and recommend new products to customers.
Education
Masters in Business Administration - Marketing Major
Kenyatta University
01.2023
Bachelor of Commerce - Marketing Major
Catholic University of Eastern Africa
01.2006
Professional Ethics -
Strathmore University
01.2002
Diploma in Computer Systems -
Infotech College
01.2002
Skills
- Contract negotiation
- Strategic sales planning
- Customer relationship management
- Market research
- Sales strategy development
- Networking and relationship building
- Revenue optimization
- Presentation skills
- Problem solving
- Event coordination
- Effective communication
- Business growth and retention
- Territory sales management
- Client acquisition
- Competitor analysis
References
- Faith Mutungu, Senior Sales Manager, Radisson Blu Arboretum, +254723497479, faith.mutungu@radissonblu.com
- James Manyeki, Marketing & Communications Manager, Serena Hotels - Africa, +254721784434
- Hillary Rairo, Reservations Manager, Hemingways Hotel Nairobi, +254728776962
Languages
English
Proficient (C2)
C2
Timeline
Senior Sales Account Manager
Eka Hotel Nairobi
02.2025 - Current
Sales Account Manager
RADISSON BLU ARBORETUM
11.2023 - 01.2025
Leisure Sales Account Manager
HEMINGWAYS COLLECTION
04.2018 - 10.2023
Sales Account Manager
WINDSOR GOLF HOTEL & COUNTRY CLUB
09.2013 - 03.2018
Marketing Coordinator
NGONG RACECOURSE
04.2006 - 08.2013
Sales Executive
NATIONAL BANK OF KENYA LIMITED
01.2006 - 04.2006
Masters in Business Administration - Marketing Major
Kenyatta University
Bachelor of Commerce - Marketing Major
Catholic University of Eastern Africa
Professional Ethics -
Strathmore University
Diploma in Computer Systems -
Infotech College