Brenda Akeyo
Marketing And Business Development Proffessional
Nairobi
Summary
Business Development Manager driving new revenue through client acquisition, account growth, and market expansion across corporate and development sector work. Building proposals and RFP responses with strategy teams, while managing sales pipelines and reporting performance to leadership. Expands reach through strategic partnerships, market research, and high-visibility representation at industry events.
Overview
17
17
years of professional experience
Work History
Business Development Manager
Winnie Gor Communications Africa
04.2025 - Current
- Manage pipeline opportunities weekly while tracking follow-ups and leadership updates.
- Secure new clients monthly through targeted outreach across corporate and development sectors.
- Grow existing accounts by identifying upsell and cross-sell opportunities across PR, media relations, and events.
- Develop proposals, pitch decks, and RFP responses with strategy and creative teams to support winning presentations.
- Conduct market and competitor research to identify emerging opportunities across African markets.
- Build strategic partnerships with media houses, agencies, and platforms to expand brand reach.
- Represent the agency at industry events, conferences, and award functions to strengthen visibility and generate leads.
Business Development Team Leader-Bancassurance
APA Insurance Limited
01.2016 - 01.2025
- Tracked strategic opportunities monthly to guide business development priorities and follow-up.
- Developed and executed business development plans to support growth targets and expand market share.
- Built long-term relationships with key clients and stakeholders to drive loyalty, trust, and repeat business.
- Coordinated cross-functional teams to align business development priorities with company goals and market opportunities.
- Analyzed market trends, competitor activity, and customer needs to identify new opportunities and refine offerings.
- Negotiated policy coverage and pricing with brokers while collaborating on go-to-market plans that supported revenue growth.
Senior Underwriter
APA Insurance Limited
01.2010 - 01.2016
- Negotiating with brokers to settle on appropriate coverage levels and pricing for new policies.
- Reviewing applications for coverage, assessing risk levels on a case-by-case basis, and making recommendations to the underwriting manager.
- Handling complex insurance claims, including those involving bodily injury or property damage.
- Reviewing market conditions to determine whether new coverage should be offered, or existing coverage should be discontinued.
- Negotiated coverage levels and pricing with brokers for new policies and renewal discussions.
- Assessed applications case by case to determine acceptable risk and recommend suitable coverage.
- Prepared recommendations for the underwriting manager on complex cases requiring additional review.
Education
Master of Arts - E-commerce
Nexford University
Online12-2028
Bachelor of Commerce - Marketing Option
University of Nairobi
Nairobi -Kenya01-2025
Diploma - Diploma In Public Relations
University of Nairobi
Nairobi-Kenya01-2016
Certificate - Certificate In Public Relations
University of Nairobi
Nairobi-Kenya01-2009
Diploma - Insurance and Risk Management
College Of Insurance
Nairobi -Kenya01-2007
Skills
Revenue growth strategy
Business development
Client management
Sales pipeline management
Strategic initiatives
Negotiation
Strategic partnerships
Market analysis
Account expansion
Lead generation
Revenue forecasting
Accomplishments
- Generated over KES 750M in revenue , exceeding the annual sales target by 36% through strategic client acquisition and retention in 2024.
- Achieved KES.674M out of the Proposed Target of KES. 456M in 2023. Developed, coordinated and implemented sales strategies that identified and produced new business in two different markets/ countries.
- Strategically organized and coordinated with senior executives new business trends to develop new services, products, and distribution of channels. Implemented innovative sales and marketing strategies that increased upsell and cross-sell opportunities, boosting average client revenue.
Timeline
Business Development Manager
Winnie Gor Communications Africa
04.2025 - Current
Business Development Team Leader-Bancassurance
APA Insurance Limited
01.2016 - 01.2025
Senior Underwriter
APA Insurance Limited
01.2010 - 01.2016
Master of Arts - E-commerce
Nexford University
Bachelor of Commerce - Marketing Option
University of Nairobi
Diploma - Diploma In Public Relations
University of Nairobi
Certificate - Certificate In Public Relations
University of Nairobi
Diploma - Insurance and Risk Management
College Of Insurance
REFERENCES
To be availed Upon request