BONFACE OGEGA

I am an experienced communications and marketing professional with close to a 10-year track record in driving marketing and communications campaigns that have captured market-leading dominance (market share gains up to 50%) both newly launched and existing product lines, increased sales by growths of up to 10% annually and return on investments on net assets and gross profit of 20%, played a key role in over 10 marketing campaigns that have led to increased growth of customer base of up to 20% and overall increased brand love scores of up to 7%. In addition I have developed and implemented communication strategies with regional and central teams that have protected and enhanced the reputation of the organization.

• Increased membership revenue and strengthened KAM role among manufacturers in their service of the 2030 Agenda for SDG’s by creating a platform on 21st to 22nd March
  Event theme; “How can you convert the UN Sustainable Development Goals into new business opportunities in Kenya.
• Increased stakeholder engagements by bringing together over 1000 policymakers and the private sector from the 21 COMESA member states to deliberate on how to promote and advance cross border trade during the 17th to 18th July 2019 Source 21 COMESA International Trade Fair and High-Level Business Summit.
  Event theme; “The Hallmark of Quality”.
• Increased market penetration and share for local manufacturers through the 3rd annual Kenya Manufacturing Summit & Expo 2019, from 3rd to 7th April 2019, dubbed the “Changamka Kenya Shopping Festival” with over 10,000 participants.
• Lead role in drafting with the agency a media campaign and publicity strategy for the KAM Centre of Energy Efficiency (CEEC) focusing on Circular Economy, Energy Efficiency, Water Efficiency, Climate Change and Green Financing leading to uptake of 60% of KAM products for the period.
• Lead role in coming up with successful trade marketing and sales initiatives with guidance from the Kenya office that let to a 10% annual growth and was awarded the Best Bottler in Marketing Execution and RED execution runners up award in 2017 by Coca-Cola Central, East and West Africa.
• Worked on a sales initiative strategy focusing on Traditional Customer Program that led to channel development of Traditional Trade occupying 23% of total volume growth of the business and was awarded the GCCL Awards, Traditional Customer Program Kenya in 2016.
• Worked on a sales initiative strategy focusing on Traditional Customer Program that led to channel development of Traditional Trade occupying 23% of total volume growth of the business and was awarded the GCCL Awards, Traditional Customer Program Kenya in 2016.
• Played a lead role in coming up with a communication strategy that focused on company business objectives which upon implementation led to impact on sustainable community development and uptake of 30% of Coke products and was awarded the Coca-Cola Eurasia and Africa Group Sustainability award in 2015.
• Contributed to growth of 1 Litre Returnable Glass Bottle (RGB) pack size from 0% to 7% of total volume contribution share by implementing a specific sales initiative strategy dubbed ‘Home Seeding”, and was awarded the 1 Litre RGB Execution Award in 2015.
• Executed global trade marketing and sales initiatives that led to increase of brand love scores up to 8% and uptake up to 40% contribution and was awarded the Marketing Excellence Award in January 2014 by Coca- Cola, Central, East and West Africa.
• Set up website and digital platform for the business that increased interactions and click impressions with publics, stakeholders, consumers and customers and built an audience of over 5000 likes on social media in about a year of set up.
• Strategic communications and crisis management council for CIC Insurance Group, Association of Kenya Insurers (AKI) delivering impactful, effectful and award-winning programs for over 5 campaigns.
• The 14th Africa Middle East Regional Microcredit Summit (2010) which had more than 2,000 delegates from over 40 countries including heads of states and eminent personalities from across the world.
• Organization for Economic Co-operation and Development (OECD/DAC)Task Force on Procurement Conference (2010) with over 500 delegates.
• The Kenya National Dialogue Reconciliation Conference II (2010) with over 400 delegates both local and international.