BLAIR MURIUKI
Nairobi
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Head of Marketing
He & She Spa & Boutique
Nairobi
04.2025 - Current
- Reviewed reports from analytics platforms regularly in order to inform decisions regarding future campaigns.
- Organized conferences and trade shows to promote products and services.
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
Art Director
Wasabi Step
Nairobi
12.2024 - Current
- Startup where i lead in creating creative concepts for creative campaigns to lead to visibility in the digital space
Head of Marketing
Borderless Spa
Nairobi
12.2024 - 03.2025
- Utilized analytics tools to measure performance of campaigns and optimize results accordingly.
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Planned and organized public relations and promotional events.
- Developed budget forecasts for marketing initiatives and monitored expenditures to ensure compliance.
Consul
Cci Kenya
Nairobi
09.2019 - 09.2024
- Conducted research into local laws, regulations and procedures in order to provide accurate information to clients.
- Assisted clients with emergency situations such as medical emergencies or missing persons cases.
- Monitored potential security threats in foreign countries and recommended safety measures accordingly.
Education
Bachelor of Arts - Public Administration & Sociology
University of Nairobi
Nairobi01-2025
Some College (No Degree) - Photojournalism
Kenya Institute of Professional Studies
NairobiSkills
- Marketing strategy
- Data analysis
- Campaign management
- Event planning
- Public relations
- Team leadership
- Creative direction
- Market research
Languages
English
First Language
Swahili
Beginner (A1)
A1
Certification
- Certificate in digital marketing from Google business
Timeline
Head of Marketing
He & She Spa & Boutique
04.2025 - Current
Art Director
Wasabi Step
12.2024 - Current
Head of Marketing
Borderless Spa
12.2024 - 03.2025
Consul
Cci Kenya
09.2019 - 09.2024
Bachelor of Arts - Public Administration & Sociology
University of Nairobi
Some College (No Degree) - Photojournalism
Kenya Institute of Professional Studies