Betty Nyongesa
Mumias, Kakamega District,11
Summary
Professional Sales Manager with over 10 years of experience in the FMCG sales industry. Adept at developing productive relationships with local business owners and establishing new business accounts to achieve sales goals. Excellent sales and marketing knowledge with advanced skills in market development and account retention.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Channels Development Manager- Modern Trade and General Trade Channels
PZ Cussons East Africa Limited
02.2025 - Current
- Develop and implement sales strategies to drive revenue growth and market expansion.
- Build strong relationships with channel partners to optimize route-to-market operations.
- Manage channel performance, contracts, and budgets to ensure operational efficiency.
- Lead teams and enhanced field sales capabilities to drive business success.
Regional Sales Manager
PZ Cussons
01.2024 - 02.2025
- Grew the Region by 27% Vs PY
- Managed distributor operations and executed consumer and customer activities to achieve sales growth, exceeding the projected sales plan by 103 million.
- Oversaw four major distributors in Kenya West Scope, optimizing distributor margins and setting distributor price models.
- Developed sales organization capabilities, implemented KPIs, and ensured in-store execution excellence for PZ Cussons.
National Projects & Beauty Channel Manager
PZ Cussons
09.2022 - 01.2024
- Recruited 60 New stockists for the Venus Hair Care brand, servicing over 4800 Salons, ensuring they stocked 100% Hair Care SKU's in their stores.
- Led the initiation and execution of Project Radiant Aura, a Venus Hair Care project to increase brand visibility and equity in the salon channel.
- Developed a beauty channel strategy for PZ Cussons in Nairobi, Kenya, managing project teams and ensuring alignment with company goals.
- Successfully evaluated project success and identified areas for improvement to drive continuous growth.
- Led efforts in developing customized promotions and incentives that drove increased sales from targeted channel partners.
Projects Lead- Retail Advocacy Champion Lead
PZ Cussons
08.2021 - 09.2022
- Led recruitment of Wholesale stores, driving focus in the channel, ensuring the MSL was followed and adhered.
- Led project planning and execution for general trade channel growth, sales, and expansion at PZ Cussons in Nairobi, Kenya.
- Managed team dynamics, stakeholder outreach, and problem-solving to ensure project goals were met efficiently.
Territory Sales Manager -Nyanza, South Nyanza and Western RegionsGENERAL TRADE
PZ Cussons
03.2019 - 07.2021
Territory Sales Manager -MODERN TRADE
PZ Cussons
10.2014 - 02.2019
- Managed key customer accounts in supermarket chains to maximize sales value and volume of company brands.
- Achieved territory budget goals, executed joint customer plans, and maintained positive customer relationships.
- Drove business growth by developing and managing business relationships with key accounts.
Assistant Merchandising and Activations Manager
PZ Cussons
01.2012 - 10.2014
- Managed key deliverables for the Merchandising team at PZ Cussons in Nairobi, including recruitment, training, and executing merchandising priorities by channel and quarter.
- Oversaw the implementation of sales fundamentals, tracked effectiveness through KPIs, and reported on all merchandising activities.
Assistant Operations Manager
Gap Marketing
01.2010 - 01.2012
- Supported Operations Manager in supervising daily project operations, ensuring a productive working environment and excellent customer service.
- Developed and maintained operational guidelines for staff.
- Conducted routine maintenance and repair works for equipment.
- Coordinated with General Manager on operational issues and promotional activities.
Country Project Manager -Kampala Uganda
GAP Marketing
11.2010 - 12.2011
- Managed business development activities in Kampala, Uganda for Haco Limited Company, focusing on enhancing distribution of Homecare products through door-to-door and market storming strategies.
- Recruited, trained, and managed teams to ensure project progress, set deadlines, and deploy deliverables effectively.
- Monitored project timelines and achieved successful outcomes in collaboration with GAP Marketing in Kampala, Central Region, Uganda.
Management Trainee
GAP Marketing
08.2010 - 10.2010
- Successfully completed the Management Trainee program at GAP Marketing, transitioning to Assistant Operations Manager role.
- Oversaw various client projects, ensuring smooth operations and timely delivery.
- Implemented efficient project management strategies, resulting in increased client satisfaction and project success rates.
Project Team Leader
GAP Marketing
06.2009 - 07.2010
- Led the development of route plans for Merchandisers and negotiated shelf space at GAP Marketing.
- Managed POS placement in outlets, ensuring optimal product placements for efficient operations.
- Maintained positive relationships with customers and store staff to drive successful operations.
Field Marketing Representative - PZ Cussons Account
PZ Cussons
12.2008 - 05.2009
- Managed product displays and inventory tracking to drive sales in Nairobi County, Kenya.
- Executed the 5P's effectively to ensure product visibility and drive sales.
- Reported expiries and stock shortages to maintain product quality and availability.
Education
Bachelor of Arts - BA - Public Relations, Advertising, And Applied Communication
Daystar University
Nairobi, Kenya01-2027
Master of Science - Project Management
Arden University
06-2025
Skills
- Distributor Management
- Performance Management
- Business Development
- Coaching and mentoring
- Performance monitoring
Certification
- Pz Way of Selling -Sales Driver
- Winner- Product Assortment
- Influencing Others
- Project Management: Preventing Scope Creep
- Root Cause Analysis: Getting to the Root of Business Problems
Languages
English
Personal Information
Title: Regional Sales Manager
Accomplishments
- Achieved 27% growth Vs Previous Year by completing the annual year sales plan with accuracy and efficiency.
- Collaborated with team of 30 in the development of Radiant Project Aura, where we focused in growing the Hair care category, penetrating into about 4800 salons doing brand education and selling
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balancePersonal development programsHealthcare benefitsFlexible work hoursPaid time offCompany CultureQuote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Regional Channels Development Manager- Modern Trade and General Trade Channels
PZ Cussons East Africa Limited
02.2025 - Current
Regional Sales Manager
PZ Cussons
01.2024 - 02.2025
National Projects & Beauty Channel Manager
PZ Cussons
09.2022 - 01.2024
Projects Lead- Retail Advocacy Champion Lead
PZ Cussons
08.2021 - 09.2022
Territory Sales Manager -Nyanza, South Nyanza and Western RegionsGENERAL TRADE
PZ Cussons
03.2019 - 07.2021
Territory Sales Manager -MODERN TRADE
PZ Cussons
10.2014 - 02.2019
Assistant Merchandising and Activations Manager
PZ Cussons
01.2012 - 10.2014
Country Project Manager -Kampala Uganda
GAP Marketing
11.2010 - 12.2011
Management Trainee
GAP Marketing
08.2010 - 10.2010
Assistant Operations Manager
Gap Marketing
01.2010 - 01.2012
Project Team Leader
GAP Marketing
06.2009 - 07.2010
Field Marketing Representative - PZ Cussons Account
PZ Cussons
12.2008 - 05.2009
Bachelor of Arts - BA - Public Relations, Advertising, And Applied Communication
Daystar University
Master of Science - Project Management
Arden University
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