Betty Nyongesa

As the National Key Accounts Manager, I lead strategic partnerships with major retail chains to drive revenue growth, optimize product visibility and enhance customer experience. My Role bridges commercial strategy and execution, ensuring alignment with key business objectives.

Key Responsibilities:

• Develop and execute national account strategies for top -tier retail partners
• Lead annual joint business planning (JBP), Promotional calendars, and category growth initiatives
• Negotiate trading terms, pricing and contracts to maximise profitability and market
• Collaborate cross-functionally with supply chain, marketing and finance to ensure seamless execution
• Analyze sales data and market trends to identify growth opportunities and Mitigate risks
• Build long term relationships with key stakeholders to build loyalty and strategic alignment

• I lead a team of 5 Direct reports , Indirect reports upto a number of 53 comprising of the merchandising Teams from our 3rd party Agencies and dedicated Order booker teams from the Distributor points
• Develop and implement sales strategies to drive revenue growth and market expansion.
• Build strong relationships with channel partners to optimize route-to-market operations.
• Manage channel performance, contracts, and budgets to ensure operational efficiency.
• Lead teams and enhanced field sales capabilities to drive business success.
• I Conduct regular performance reviews and set clear objectives for team members, leading to more motivated and focused development team.

• Grew the Region by 27% Vs PY
• Managed distributor operations and executed consumer and customer activities to achieve sales growth, exceeding the projected sales plan by 103 million.
• Oversaw four major distributors in Kenya West Scope, optimizing distributor margins and setting distributor price models.
• Developed sales organization capabilities, implemented KPIs, and ensured in-store execution excellence for PZ Cussons.

• Recruited 60 New stockists for the Venus Hair Care brand, servicing over 4800 Salons, ensuring they stocked 100% Hair Care SKU's in their stores.
• Led the initiation and execution of Project Radiant Aura, a Venus Hair Care project to increase brand visibility and equity in the salon channel.
• Developed a beauty channel strategy for PZ Cussons in Nairobi, Kenya, managing project teams and ensuring alignment with company goals.
• Successfully evaluated project success and identified areas for improvement to drive continuous growth.
• Led efforts in developing customized promotions and incentives that drove increased sales from targeted channel partners.
• Facilitated channel engagement to support Regional and business sales goals.

• Led recruitment of Wholesale stores, driving focus in the channel, ensuring the MSL was followed and adhered to, recruited 436 wholesalers country wide and drove in initial listing process for the focus brands
• Led project planning and execution for general trade channel growth, sales, and expansion at PZ Cussons in Nairobi, Kenya.
• Managed team dynamics, stakeholder outreach, and problem-solving to ensure project goals were met efficiently.

Handled 2 Distributors in this region

• Drove team revenue totals by bringing in top sales numbers, i grew the Region by 34% , compared to Previous years
• Developed customised activations and solutions based onretailers and distributor needs, resulting in increased customer satisfaction and loyalty.
• Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.

• Managed key customer accounts in supermarket chains to maximize sales value and volume of company brands.
• Achieved territory budget goals, executed joint customer plans, and maintained positive customer relationships.
• Drove business growth by developing and managing business relationships with key accounts.

• Managed key deliverables for the Merchandising team at PZ Cussons in Nairobi, including recruitment, training, and executing merchandising priorities by channel and quarter.
• Oversaw the implementation of sales fundamentals, tracked effectiveness through KPIs, and reported on all merchandising activities.

• Supported Operations Manager in supervising daily project operations, ensuring a productive working environment and excellent customer service.
• Developed and maintained operational guidelines for staff.
• Conducted routine maintenance and repair works for equipment.
• Coordinated with General Manager on operational issues and promotional activities.

• Managed business development activities in Kampala, Uganda for Haco Limited Company, focusing on enhancing distribution of Homecare products through door-to-door and market storming strategies.
• Recruited, trained, and managed teams to ensure project progress, set deadlines, and deploy deliverables effectively.
• Monitored project timelines and achieved successful outcomes in collaboration with GAP Marketing in Kampala, Central Region, Uganda.