Betty Nyongesa
Regional Channels Development Manager
Nairobi,Kenya
Summary
Experienced development professional with a strong focus on team collaboration and achieving results. Known for reliability and flexibility in adapting to changing needs. Skilled in project management, strategic planning, and stakeholder communication. Valued for leadership, problem-solving, and fostering growth within teams.
Overview
16
16
years of professional experience
4
4
Certifications
1
1
Language
Work History
Regional Channels Development Manager- Modern Trade and General Trade Channels
PZ Cussons
Nairobi, Nairobi Province
02.2025 - Current
- Streamlined operations focused on execution on ground and grew the regional sales by 12% Vs PY
- Develop and implement sales strategies to drive revenue growth and market expansion.
- Build strong relationships with channel partners to optimize route-to-market operations.
- Manage channel performance, contracts, and budgets to ensure operational efficiency.
- Lead teams and enhance field sales capabilities to drive business success.
Regional Sales Manager
PZ Cussons
01.2024 - 02.2025
- Grew the Region by 27% Vs PY
- Managed distributor operations and executed consumer and customer activities to achieve sales growth, exceeding the projected sales plan by 103 million.
- Oversaw four major distributors in Kenya West Scope, optimizing distributor margins and setting distributor price models.
National Projects & Beauty Channel Manager
PZ Cussons
Nairobi, Nairobi Province
09.2022 - 01.2024
- Recruited 60 New stockists for the Venus Hair Care brand, servicing over 4800 Salons, ensuring they stocked 100% hair care SKUs in their stores
- Led the initiation and execution of Project Radiant Aura, a Venus Hair Care project to increase brand visibility and equity in the salon channel.
- Developed a beauty channel strategy for PZ Cussons in Nairobi, Kenya, managing project teams and ensuring alignment with company goals.
- Successfully evaluated project success and identified areas for improvement to drive continuous growth.
Projects Lead- Retail Advocacy Champion Lead
PZ Cussons
Nairobi, Nairobi Province
08.2021 - 09.2022
- Led recruitment of Wholesale stores, driving focus in the channel, ensuring the MSL was followed and adhered to. Recruited a total of 142 Wholesale stores countrywide
- Led project planning and execution for general trade channel growth, sales, and expansion at PZ Cussons in Nairobi, Kenya. Wholesale Channel contributed to 40% growth of the GT Channel
- Managed team dynamics, stakeholder outreach, and problem-solving to ensure project goals were met efficiently.
Territory Sales Manager -Nyanza, South Nyanza and Western Regions- GENERAL TRADE
PZ Cussons
03.2019 - 07.2021
- Managed key customer accounts in supermarket chains to maximize sales value and volume of company brands.
- Achieved territory budget goals, executed joint customer plans, and maintained positive customer relationships.
- Drove business growth by developing and managing business relationships with key accounts.
Territory Sales Manager -MODERN TRADE
PZ Cussons
10.2014 - 02.2019
- Managed key customer accounts in supermarket chains to maximize sales value and volume of company brands.
- Achieved territory budget goals, executed joint customer plans, and maintained positive customer relationships.
- Drove business growth by developing and managing business relationships with key accounts.
Assistant Merchandising and Activations Manager
PZ Cussons
01.2012 - 10.2014
- Managed key deliverables for the Merchandising team at PZ Cussons in Nairobi, including recruitment, training, and executing merchandising priorities by channel and quarter.
- Oversaw the implementation of sales fundamentals, tracked effectiveness through KPIs, and reported on all merchandising activities.
Assistant Operations Manager
Gap Marketing
01.2010 - 01.2012
- Supported Operations Manager in supervising daily project operations, ensuring a productive working environment and excellent customer service.
- Developed and maintained operational guidelines for staff.
- Conducted routine maintenance and repair works for equipment.
- Coordinated with General Manager on operational issues and promotional activities.
Country Project Manager -Kampala Uganda
GAP Marketing
11.2010 - 12.2011
- Managed business development activities in Kampala, Uganda for Haco Limited Company, focusing on enhancing distribution of Homecare products through door-to-door and market storming strategies.
- Recruited, trained, and managed teams to ensure project progress, set deadlines, and deploy deliverables effectively.
- Monitored project timelines and achieved successful outcomes in collaboration with GAP Marketing in Kampala, Central Region, Uganda.
Education
Master of Science - Project Management
Arden University
UK 04.2023 - 01.2025
Associate of Arts - Public Relations, Advertising, and Applied Communication
Daystar University
NairobiCMI Level 7 Diploma - Strategic Management And Le
Chartered Management Institute
UK 04.2001 -
Skills
- Distributor Management
- Performance Management
- Supply coordination
- Guiding professional development
- Performance monitoring
- Relationship building
- Decision-making
Certification
Pz Way of Selling -Sales Driver Winner- Product Assortment
Timeline
Regional Channels Development Manager- Modern Trade and General Trade Channels
PZ Cussons
02.2025 - Current
Regional Sales Manager
PZ Cussons
01.2024 - 02.2025
Master of Science - Project Management
Arden University
04.2023 - 01.2025
National Projects & Beauty Channel Manager
PZ Cussons
09.2022 - 01.2024
Projects Lead- Retail Advocacy Champion Lead
PZ Cussons
08.2021 - 09.2022
Territory Sales Manager -Nyanza, South Nyanza and Western Regions- GENERAL TRADE
PZ Cussons
03.2019 - 07.2021
Territory Sales Manager -MODERN TRADE
PZ Cussons
10.2014 - 02.2019
Assistant Merchandising and Activations Manager
PZ Cussons
01.2012 - 10.2014
Country Project Manager -Kampala Uganda
GAP Marketing
11.2010 - 12.2011
Assistant Operations Manager
Gap Marketing
01.2010 - 01.2012
CMI Level 7 Diploma - Strategic Management And Le
Chartered Management Institute
04.2001 -
Associate of Arts - Public Relations, Advertising, and Applied Communication
Daystar University
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