Bethuel Okoth Mboya
Nairobi
Summary
Dynamic Business Development Officer with Mustek East Africa, skilled in strategic partnership development and market research. Proven track record in client acquisition and promotional campaign execution, driving significant business growth. Adept at fostering relationships and delivering impactful presentations, ensuring customer satisfaction and loyalty.
Overview
18
18
years of professional experience
Work History
Business Development Officer
Mustek East Africa
Nairobi
06.2022 - 10.2025
- Developed strategic partnerships with stakeholders to enhance market presence.
- Conducted market research to identify new business opportunities and trends.
- Collaborated with cross-functional teams to align business strategies and initiatives.
- Establish, develop, and maintain business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the company.
- Demonstrate products and services to existing and potential customers, and assist them in selecting those best suited to their needs.
- Research sources for developing prospective customers, and for information to determine their potential.
- Keeping track of competitor activities and updating the company about market intelligence.
- Marketing a company's products and services to achieve business and sales growth.
- Participated in industry events to network and promote company offerings.
- Assisted in the preparation of reports outlining business development activities and results achieved.
- Managed client relationships to ensure satisfaction and retention of services.
- Developed and delivered progress reports, proposals, required documentation and presentations using Microsoft Office.
- Maintained an up-to-date database of contacts for potential customers.
- Communicated with other corporate departments to develop effective business strategies.
- Collaborated with marketing team members on new product launches and promotions.
- Coordinated meetings between senior management and key stakeholders regarding business development issues.
Territory Sales Manager
Ozone Beverages
Nairobi
05.2020 - 05.2022
- Developed territory sales strategies to enhance market penetration.
- Collaborated with distributors to optimize product placement and visibility.
- Conducted market research to identify emerging trends in beverage consumption.
- Trained sales representatives on product knowledge and customer engagement techniques.
- Managed relationships with key accounts to ensure ongoing business development.
- Implemented promotional campaigns to increase brand awareness in assigned territory.
- Analyzed sales data to forecast trends and adjust strategies accordingly.
- Prepared weekly and monthly reports on sales performance against targets.
- Coordinated with marketing teams to align promotional efforts with sales initiatives.
- Created and managed relationships with key customers in the region.
- Supervised a team of sales representatives within the assigned territory.
- Developed and implemented sales plans to achieve regional goals.
- Engaged in cold calling activities to generate leads for potential new customers.
- Resolved customer complaints promptly by providing accurate information about products or services.
- Discovered sales opportunities by showcasing products and services to interested clients.
- Identified areas of improvement for customer service strategies within the region.
- Monitored competitors' activities, pricing, and promotions in the region.
Territory Sales Manager
Mjengo Limited
Nairobi
11.2017 - 03.2020
- Identified and capitalized on market opportunities, consistently maintaining greater than growth.
- Developed and managed regional sales program and market operations.
- Participated in trade shows, conferences, seminars, and other events to promote products or services.
- Led team meetings to ensure effective communication among all members of the sales team.
- Maintained a detailed database of customers including contact information, order history, preferences.
- Liaised with clients and product development team to recommend product improvements.
- Delivered sell-through of product orders by planning and implementing successful operational strategies.
- Built and led talented sales team to propel regional performance via strategic brand representation.
- Developed and implemented sales strategies to increase market share in assigned territory.
- Provided technical assistance when needed during the sale process.
- Stayed current on competitor sales, prices and products.
- Developed solid connections with customers to promote products.
- Worked closely with existing accounts to grow market share.
- Maintained direct personal contact with all assigned accounts and fostered relations with new ones.
- Devised territory sales plans to exceed revenue and market penetration goals.
- Generated sales proposals, plan-o-grams and analytical analysis of business.
- Identified and resolved issues affecting sales performance in the territory.
- Fostered a culture of continuous improvement among sales team members.
- Negotiated contracts and agreements with key clients to secure long-term business relationships.
- Developed budget plans for sales activities and monitored expenditure.
- Collaborated with marketing team to develop promotional materials suitable for the territory.
- Established clear communication channels with team members to ensure alignment of sales objectives.
- Implemented CRM strategies to improve customer engagement and retention.
- Coordinated with logistics to ensure timely delivery of products to clients.
Operations Manager
Spark Communication
Nairobi
10.2016 - 10.2017
- Managed daily operations to ensure efficient workflow and service delivery.
- Coordinated team schedules and assignments to optimize staffing levels.
- Implemented process improvements to enhance communication and collaboration.
- Oversaw inventory management and procurement for operational needs.
- Trained staff on company policies, procedures, and best practices.
- Facilitated regular meetings to address team concerns and updates.
- Developed training materials to support employee onboarding processes.
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Managed scheduling, training and inventory control.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction remains at optimal levels.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
- Managed staffing needs through recruitment, selection, on boarding and training, disciplinary action as necessary.
- Monitored and improved efficiency of processes, team performance, and customer service.
- Directed operations staff by providing guidance, training, and support in order to meet company objectives.
- Assessed employee development needs and provided feedback on their progress towards meeting goals.
- Coordinated with other departments including sales, marketing, finance, human resources. to ensure efficient operations.
- Recruited, hired and trained crew members on application of projects, customer relations, and customer service.
- Analyzed data from daily reports to identify trends in production performance metrics.
- Responded to information requests from superiors, providing specific documentation.
- Improved morale and management communication by creating employee recognition and rewards practices.
- Collaborated with team leaders on quality audits.
- Analyzed and controlled materials, supplies and equipment operational expenses.
- Created detailed reports on the performance of individual departments within operations.
- Oversaw financial management, budget management, accounting and payroll activities.
- Performed cost analysis for various projects to determine budget requirements.
- Prepared staff work schedules and assigned team members to specific duties.
Project Manager
YDX Agency
Nairobi
09.2014 - 09.2016
- Led project planning sessions to define scope and deliverables.
- Coordinated cross-functional teams to ensure project alignment and collaboration.
- Developed detailed project timelines and schedules for efficient execution.
- Managed client communications to clarify requirements and expectations.
- Facilitated regular status meetings to track progress and address concerns.
- Mentored junior team members in best practices for project execution and management.
- Managed multiple projects with competing deadlines simultaneously.
- Developed and maintained project plans, timelines, and budgets.
- Built and established strong partnerships with teams, vendors and contractors.
- Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
- Provided guidance to team members regarding tasks assigned to them.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
- Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
- Prepared cost estimates for projects of varying sizes.
- Merchandising and in-store branding to ensure visibility, i.e., distribution and deployment of POSM material in the trade.
- Training for retailers and store sales staff on new products and soft skills (selling skills) that will improve Microsoft performance in-store.
- Identification, recruitment, and maintenance of newly found viable outlets into the database through EDS (Electronic Data System).
- Management of all Microsoft retail assets deployed in the trade to ensure maximum benefit is derived.
- Deployment of live device units and devices in the trade.
- Proposal writing and presentation to clients
Senior Recruitment Officer
PFL Kenya
Nairobi
01.2014 - 08.2014
- Organized job fairs and networking events to enhance employer brand visibility.
- Plan and execute sales and marketing strategies.
- Create and promote partnerships with the corporations.
- Make corporate presentations to the corporate clients.
- Organize exhibitions to showcase our services and partners.
- Ensure the client gets the admission letter, accommodation, and visa documents.
- Offer pre-departure briefings to those traveling abroad.
- Research on the particular institution that the client wants in the different study destinations.
- Create a working calendar that entails the work schedule for a month.
- Organize career talks to different institutions
Territory Sales Representative
Top Image (Samsung Mobile)
Eldoret
01.2012 - 12.2013
- Developed relationships with retail partners to promote Samsung mobile products.
- Conducted product training sessions for sales staff at various locations.
- Analyzed market trends to identify opportunities for product placement.
- Collaborated with marketing teams to execute promotional campaigns effectively.
- Managed inventory levels to ensure product availability in territory stores.
- Presented new product features and benefits during customer demonstrations.
- Resolved customer inquiries and issues to maintain satisfaction and loyalty.
- Provided feedback to management on competitive landscape and customer preferences.
- Developed and implemented sales strategies to increase territory revenue.
- Developed relationships with key decision makers at target accounts.
- Promoted brand awareness through effective communication of product features and benefits.
- Identified potential customers, evaluated their needs and created customized solutions.
- Established processes to ensure efficient order processing from start to finish.
- Generated detailed reports on sales performance against targets set by management.
- Resolved customer complaints in a timely manner, ensuring customer satisfaction.
- Analyzed customer feedback and identified areas of improvement in products or services offered.
- Monitored competitors' activities and pricing strategies within the assigned territory.
- Maintained accurate records of all sales activities within the assigned territory.
- Participated in regular team meetings to discuss progress and challenges faced by the team members.
- Provided training to existing customers on product usage, implementation and upgrades.
- Branding of outlets by putting up P.O.S.M. materials such as pull banners, danglers, smart tables for live devices, posters, phone holders, brochures, etc.
- Assist the outlets in activating E-Warranty for customers buying new phones, and pre-sold phones.
- Recruiting of more outlets.
Solutions Activator
Gap Marketing (Nokia Phones)
Kisumu
05.2010 - 01.2012
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Identified needs of customers promptly and efficiently.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Assisted with customer requests and answered questions to improve satisfaction.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Stock Management (i.e., OOS and Ranging).
- Manage activations of Nokia
- Solutions upon purchase.
- Managing the Nokia promotion in assigned stores.
- Training the selected store staff on new devices and solutions.
Sales Representative
Celtel Kenya
Kisumu
04.2008 - 04.2010
- Presented product demonstrations to clients, showcasing features and benefits clearly.
- Marketing of Celtel postpaid tariffs and internet access.
- Training of new salespersons on product knowledge and selling skills.
- Ensuring that the PUKs of the postpaid lines are available from the warehouse.
- Installing the USB modems for clients and organizations.
- Distribution of PUKs and phones to clients.
- Making presentations to corporate clients and organizations.
- Ensuring that the contract forms of clients have all the documents required and have met all the set requirements
Education
Bachelor of Commerce - Sales & Marketing
Maseno University
01.2011
Certificate in Computer Science -
Nairobi Aviation College
07.2006
Certificate in Computer Applications -
Marony Computer College
09.2005
Uganda Advance Certificate of Education - A-Level
Greenville High School
Uganda12.2003
KCSE -
Kisumu Day Secondary School
11.2001
KCPE -
Xaverian Primary School
11.1996
Skills
- Strategic partnership development
- Market research
- Business relationship management
- Product demonstrations
- Competitive analysis
- Customer relationship management
- Promotional campaign execution
- Project management
- Report preparation
- Client acquisition
- Social media marketing
- New business development
Emails
- Bethuelmboya@gmail.com
- Mboyabethuel@outlook.com
References
- Phares Olango, CEO, Concepts & Solutions, 0723-858380
- Jared Otieno, Regional Manager, Mustek East Africa, 0722-342109
- Patrick Omwera, Regional Manager, Mjengo Limited, 0708-542511
Hobbies and Interests
- Playing Basketball
- Playing Rugby
- Playing Scrabble
- Traveling
- Socializing
- Listening to Music
Training
- Solutions Selling
- Computer Training (MS Word, Excel, PowerPoint)
- Team Building
- Building Effective Relationships
- Merchandising and Visual Merchandising
- Driving
- Advanced Team Leader Certification
Languages
- English
- Kiswahili
- Luo
Phone Numbers
- 0724-532478
- 0735-823807
Personal Information
- ID Number: 23039683
- Date of Birth: 12/17/81
- Gender: Male
- Nationality: Kenyan
- Marital Status: Married
- Religion: Christian
Timeline
Business Development Officer
Mustek East Africa
06.2022 - 10.2025
Territory Sales Manager
Ozone Beverages
05.2020 - 05.2022
Territory Sales Manager
Mjengo Limited
11.2017 - 03.2020
Operations Manager
Spark Communication
10.2016 - 10.2017
Project Manager
YDX Agency
09.2014 - 09.2016
Senior Recruitment Officer
PFL Kenya
01.2014 - 08.2014
Territory Sales Representative
Top Image (Samsung Mobile)
01.2012 - 12.2013
Solutions Activator
Gap Marketing (Nokia Phones)
05.2010 - 01.2012
Sales Representative
Celtel Kenya
04.2008 - 04.2010
Bachelor of Commerce - Sales & Marketing
Maseno University
Certificate in Computer Science -
Nairobi Aviation College
Certificate in Computer Applications -
Marony Computer College
Uganda Advance Certificate of Education - A-Level
Greenville High School
KCSE -
Kisumu Day Secondary School
KCPE -
Xaverian Primary School