Bernard Ondijo
Nairobi
Summary
A self-starter and Detail-Oriented Operations Professional with solid practical experience of over 14+ years in customer management, business planning, financial management, budget forecasting, brand management, and territory development, with a successful record of generating revenues coupled with successfully building healthy business relationships. Diplomatic leader and analytical thinker able to inspire and cultivate productive working relationships with employees and partners with vast experience identifying development opportunities, designing and implementing sales strategies, and building partnerships. Possess proficient knowledge and experience in workplace relationships, branding, strategic planning, networking, team management, and product promotion. Proven excellent track record of meeting and exceeding company-defined sales quotas through exceptional sales strategies and building and managing cross-functional and top-performing teams.
Overview
16
16
years of professional experience
Work History
Operations & Business Development Manager
Dealoris Solutions Limited
09.2022 - Current
- Establishing, developing, and implementing an integrated corporate marketing strategy for business growth
- Establishing, implementing, and managing marketing plans and budgets on a monthly, quarterly, and annual basis for the successful implementation of marketing campaigns
- Achieving profitability, market share growth, product and service expansion through marketing goals, branding, and corporate identity initiatives
- Designing branding, positioning, and pricing strategies and providing strategic support to the marketing teams, including Digital, Advertising, Communications and Creative to drive attainment of shared goals
- Developing and implementing marketing and brand strategies through customer, brand, and product research
- Building a professional Sales and Marketing team through planning, leadership, coaching and mentoring to ensure achievement of key deliverables
- Managing providers, consultants, and other suppliers, including contract negotiation and management.
Senior Territory Manager (Consumer And Industrial)
National Oil Corporation of Kenya
01.2018 - 05.2022
- Introduced Incentive scheme to NOCK Distributors and dealers
- Oversaw the recruitment and onboarding of new CI customers to grow the business through expansion of customer base and growing sales revenue by 8% from the previous year
- Tendering and commissioning of new CI projects and retail outlets within the region
- Development and Presentation of Quality business reviews
- Managed Trade Account Receivables (TAR) in commercial and ensuring compliance with trading terms, SHEQ, operational procedures and regulations at all customer facilities
- Acquired new business opportunities for CI while maintaining the competitiveness of existing business through active and regular price surveys and strategic planning
- Coordinated with other sections to channel sales opportunities for other related products, including LPG & Lubes in line with corporate strategic goals and objectives.
Country Sales Manager
Himalaya Drug Company
04.2016 - 11.2017
- Achieved sales goals for the Country sales team, sales channels, product range, budget and resource allocation
- Product listing in Modern and General trade
- Championed a Sales Team working across multiple channels to ensure flawless execution of Sales and Commercial strategies in line with shared goals and objectives
- Created and managed long-lasting and mutually beneficial strategic relationships across the country with key industry players to drive attainment of corporate goals
- Enhanced brand visibility and recall through regular campaigns and schemes in collaboration with marketing department to grow market share and attain sales and revenue targets.
Regional Sales Manager
Eveready East Africa Plc
04.2014 - 03.2016
- Grew sales revenue by 12% from previous years in general trade
- New product Development, Placement and launch of (Ever clean and Clorox Bleach) and Turbo batteries
- Developed and Executed Strategic plan to achieve the distribution numbers within the First quarter
- Introduced incentive programme for Distributors and DSR within the region
- Introduced loyalty programmes to the distributors, stockiest and emerging chains within the region
- Prepared and presented monthly reviews to senior management with distributor to facilitate strategic planning and informed decision making
- Identified distribution opportunities, grew and increased retail numeric distribution as per projected sales figures
- Branding and visibility in all the retail outlets within the region
- Developed solid business relationships with all customers and support personnel to facilitate attainment of customer relations, care, and retention strategies and goals
- Managed staff and resources allocated within the region through effective monitoring of performance and providing support to the sales team in line with KPIs.
Area Sales Manager
Good Brands Limited
10.2012 - 03.2014
- Grew sales revenue by 10% from previous years after introduction of Persil Brands 30g and 45g Washing powder in general trade
- Planned and Executed Stockiest strategy to enhance distribution numbers
- Prepared and presented monthly reviews to senior management with distributor to facilitate strategic planning and informed decision making
- Identified distribution opportunities, grew and increased retail numeric distribution as per projected sales figures
- Developed solid business relationships with all customers and support personnel to facilitate attainment of customer relations, care, and retention strategies and goals
- Tracked and monitored merchandising company performance in emerging chains with the view of facilitating strategic planning and developing business development strategies
- Managed staff and resources allocated within the region through effective monitoring of performance and providing support to the sales team in line with KPIs.
Regional Sales Representative
New Kenya Cooperative Creameries
07.2009 - 08.2012
- Responsible for customer service, management, and prompt feedback to the company in order to achieve set objectives as quickly as possible
- Created target demographics, retail channels, and merchandising strategies in line with sales goals
- Analyzed competition and advised management on marketing needs, marketing strategies, and product development
- Kept and distributed customer contacts, location and daily sales to facilitate strategic planning and decision making
- Managed daily reconciliations within the assigned region and identified market gaps
- Oversaw all promotional activities and functions within the assigned region, including the management of promoters and merchandisers.
Sales Representative
Haco Industries
11.2007 - 07.2008
- Oversaw successful listing of new Haco brands for the General Trade and Key Accounts, including Ingram's, Beacons Chocolates, Miadi, Sosoft, Ace, and Bic Fine Point
- Implemented procedures and standard operating procedures for marketing research, auditing, sales, deliveries, and reconciliation of customers' accounts
- Provided other salespeople with the latest sales data supplied by the company and interpreted, presented, and discussed the data
- Organized, managed and trained team of merchandisers, foot patrollers, marketers and distributors to bridge service gap and drive attainment of shared goals.
Education
Bachelor of Commerce (Marketing) -
07.2011
Diploma in Sales and Marketing -
09.2007
Skills
- Mergers and Acquisitions
- Business Development
- Sales Presentations
- Relationship Development
Career Strengths
- Transformational Leadership: An intelligent leader, versed in the management and supervision of teams who can boost efficiency and production by fostering high-performing cultures and assisting cross-functional teams in developing and implementing cutting-edge ideas.
- Analytical and conceptual skills: Experienced in tracking, reporting, analysing market data, deriving meaningful business results and implications of financial progress, with high-end skills in handling general and complex accounting principles.
- Organizational Awareness: Conscientious contributor to organizational structure, strategic mission, and goal development. Cognisant of dynamic functional teams, cultural challenges, business management, economic and emotional levers.
- Integrity: Demonstrates an understanding of systems, regulations, and relevant policy while conceptualizing, planning, and executing strategies.
Timeline
Operations & Business Development Manager - Dealoris Solutions Limited
09.2022 - Current
Senior Territory Manager (Consumer And Industrial) - National Oil Corporation of Kenya
01.2018 - 05.2022
Country Sales Manager - Himalaya Drug Company
04.2016 - 11.2017
Regional Sales Manager - Eveready East Africa Plc
04.2014 - 03.2016
Area Sales Manager - Good Brands Limited
10.2012 - 03.2014
Regional Sales Representative - New Kenya Cooperative Creameries
07.2009 - 08.2012
Sales Representative - Haco Industries
11.2007 - 07.2008
Catholic University of Eastern Africa - Bachelor of Commerce (Marketing),
Kenya Institute of Management - Diploma in Sales and Marketing,
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