Summary
Overview
Work History
Education
Skills
Timeline
Generic

Benson Karibe Rwingo

Sales & Marketing Professional
Nairobi

Summary

Sales & Marketing Professional offering more than 10 years experience in hospitality industry.

I am highly skilled in MICE Sales & Marketing, Leisure Marketing, Event Planning , Marketing Research, Digital Marketing and Sales Management.

I have great success in new account acquisition and growing existing account sales to meet set revenue targets and elevating the company profile.

Overview

15
15
years of professional experience
8
8
years of post-secondary education

Work History

Sales & Marketing Officer

Kenya Cultural Centre Incorporating Kenya National Theatre
Nairobi
2021.07 - Current

1. Creating awareness and branding of Kenya Cultural Centre Services
2. Analyzing sales and take corrective action to achieve targets
3.Managing marketing correspondence
4. Digital marketing of Kenya Cultural Centre productions and programmes
5. Prepare content for the publication of marketing materials and their distribution

6. Conduct marketing research to identify opportunities for promotion and growth

7. Assist in developing and maintain client database for e-marketing and distribution of information to stakeholders

8. Assist in developing sales plan and strategies for business development

9. Assist in providing detailed and accurate sales for forecasting and tracking the same

10. Assist in monitoring customer, market and competitor activity and provide feedback to Centre

11. Assist in ensuring achievement of desired market share in detailed areas

12. Proactively support each of the team member to achieve their targets

Sales & Marketing Manager

Olive Gardens Hotel
Nairobi
2009.02 - 2020.04

1. Creating awareness and branding of Kenya Cultural Centre Services
2. Analyzing sales and take corrective action to achieve targets
3.Managing marketing correspondence
4. Digital marketing of Kenya Cultural Centre productions and programmes
5. Prepare content for the publication of marketing materials and their distribution

6. Conduct marketing research to identify opportunities for promotion and growth

7. Assist in developing and maintain client database for e-marketing and distribution of information to stakeholders

8. Assist in developing sales plan and strategies for business development

9. Assist in providing detailed and accurate sales for forecasting and tracking the same

10. Assist in monitoring customer, market and competitor activity and provide feedback to Centre

11. Assist in ensuring achievement of desired market share in detailed areas

12. Proactively support each of the team member to achieve their targets

Sales & Marketing Executive

Swara Safari Hotel
Nairobi
2008.05 - 2009.02

· Created detailed proposal documents, often as part of a formal bidding process that is largely dictated by the prospective customer

· Liaised with suppliers to check the progress of existing orders

· Checked quantities of goods on display and in stock

· Recorded sales and order information and sending copies to the sales office, or entering into a computer system

· Reviewed your own sales performance, aiming to meet or exceed targets

· Gained a clear understanding of customers' businesses and requirements

· Made accurate, rapid cost calculations and providing customers with quotations

· Fed future buying trends back to employers

· Attended team meeting and sharing best practice with colleagues

Sales & Marketing Executive

Wida Highway Motel
Nairobi
2006.06 - 2008.04

· Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans

· Identified marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share

· Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development

· Sustained rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities

· Provided information by collecting, analyzing, and summarizing data and trends

· Protected organization's value by keeping information confidential

· Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

· Accomplished marketing and organization mission by completing related results as needed

Education

Bachelor of Arts - Marketing

Daystar University
Nairobi
2014.08 - 2019.11

Diploma - Journalism And Public Relations

The Kenya Polytechnic
Nairobi
2002.01 - 2004.08

Skills

Meeting, Incentives, Conventions and Exhibitions Marketing

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Timeline

Sales & Marketing Officer

Kenya Cultural Centre Incorporating Kenya National Theatre
2021.07 - Current

Bachelor of Arts - Marketing

Daystar University
2014.08 - 2019.11

Sales & Marketing Manager

Olive Gardens Hotel
2009.02 - 2020.04

Sales & Marketing Executive

Swara Safari Hotel
2008.05 - 2009.02

Sales & Marketing Executive

Wida Highway Motel
2006.06 - 2008.04

Diploma - Journalism And Public Relations

The Kenya Polytechnic
2002.01 - 2004.08
Benson Karibe RwingoSales & Marketing Professional