BENSON WANASAKAAMI
Sales And Marketing Professional
Nairobi
Summary
Experienced Business Development and Growth Marketer with a versatile skill set in account management, digital marketing, and technology. Proven history in product launches, startups, and hospitality sectors. In-depth understanding of market trends, customer preferences, and a strong customer-centric approach. Holds certifications in project management, digital marketing, and customer service. Effective leader with 8 years of experience in managing sales teams. Proficient in market research, communication, negotiation, time management, and planning. Skilled in SEO, overseeing operations, and fostering customer relationships. An analytical thinker with expertise in client relationship building, RFP/proposal coordination, and strategic business planning. Proficient in perfecting sales and driving results. Collaborative and purposeful professional with a focus on customer satisfaction.
Overview
13
13
years of professional experience
2
2
Languages
9
9
years of post-secondary education
Work History
Head of Tribe
Optus Agency
Nairobi, 30
11.2021 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Increased market awareness and penetration through development of creative collateral.
Key Account Manager
Liquid Intelligent Technologies
Nairobi, 30
03.2019 - 10.2021
- Improved account management by predicting potential competitive threats and outlining proactive solutions
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
- Positioned global capabilities to expand market share
- Analyzed sales and customer data to identify trends and opportunities for increased profitability
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Built diverse and consistent sales portfolio
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
Business Development Manager
NusuNusu, Productions Ltd
Nairobi, 30
09.2017 - 02.2019
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Key Account Manager
Dimension Data
Nairobi, 30
08.2014 - 08.2017
- Improved account management by predicting potential competitive threats and outlining proactive solutions
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
- Positioned global capabilities to expand market share
- Analyzed sales and customer data to identify trends and opportunities for increased profitability
- Analyzed sales to manage life cycle of product, inventory models and selling rates
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction
- Built and maintained strong client relationships to drive business growth
Key Account Manager
AIRTEL Networks
Nairobi, 30
08.2013 - 06.2014
- Improved account management by predicting potential competitive threats and outlining proactive solutions
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
- Supported sales and reporting for large and medium-sized accounts
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans
- Developed and delivered presentations to key customers to position products and services
- Analyzed sales and customer data to identify trends and opportunities for increased profitability
- Maintained current knowledge of evolving changes in marketplace
- Created sales forecasts to target daily, monthly and yearly objectives
Sector Manager
Jamii Telecommunications ltd
09.2010 - 07.2013
- Government , Non Profit & Hospitality |, Ran Sector of 11 Account Managers in Government ,Non- Governmental Organizations, educational institutions ,
- Developing business development strategy focused on financial gain and customer satisfaction
- Conducting research to find new markets and customer needs
- Arranging business meetings with prospective clients
- Promoting company's products/services addressing or predicting clients' objectives
- Preparing sales contracts ensuring adherence to law-established rules and guidelines
- Keeping records of sales, revenue, invoices etc
- Supplying trustworthy feedback and after-sales support
- Building long-term relationships with new and existing customers
- Developing entry level staff into valuable salespeople
Education
Bachelor of Commerce - Marketing
Catholic University of Eastern Africa
Nairobi, Kenya 01.2006 - 10.2009
Kenya Certificate of Secondary Education - High School Diploma/certificate
Jamhuri High School
Nairobi,Kenya 01.2000 - 11.2004
Skills
Key account management
undefinedAccomplishments
- Resolved product issue through consumer testing.
- Collaborated with team in the development of digital marketing strategy for Energy Petroleum Regulatory Authority of Kenya.
- Achieved better and measurable customer engagement, increase marketing efficiency, drive revenue growth, and build stronger, long-term customer relationship by introducing Sales force for CRM tasks.
- Supervised team of 12 staff members.
- developed and maintained hospitality, NGO & Government sales verticals verticals
- over $1,000,000.00 in closed and won sales over the last 10 years
Timeline
Head of Tribe
Optus Agency
11.2021 - Current
Key Account Manager
Liquid Intelligent Technologies
03.2019 - 10.2021
Business Development Manager
NusuNusu, Productions Ltd
09.2017 - 02.2019
Key Account Manager
Dimension Data
08.2014 - 08.2017
Key Account Manager
AIRTEL Networks
08.2013 - 06.2014
Sector Manager
Jamii Telecommunications ltd
09.2010 - 07.2013
Bachelor of Commerce - Marketing
Catholic University of Eastern Africa
01.2006 - 10.2009
Kenya Certificate of Secondary Education - High School Diploma/certificate
Jamhuri High School
01.2000 - 11.2004
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