BENSON MUNGAI KARANJA
Sales And Marketing
Webuye
Summary
Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Direct Sales Executive
Airtel Networks Kenya Limited.
06.2023 - Current
- Increased product sales by effectively presenting product features and benefits to potential customers.
- Built strong client relationships through consistent follow-up, addressing inquiries and resolving concerns.
- Leveraged social media presence effectively for boosting personal branding which led to increased lead generation and sales conversions.
- Developed customized sales strategies for individual clients, leading to improved customer satisfaction and retention.
- Coordinated customer appointments efficiently by leveraging time management skills and promptly responding to inquiries.
- Maintained a comprehensive knowledge of company products and services to provide knowledgeable guidance for customers.
- Organized successful community events and trade shows, raising consumer interest in company products and services.
- Developed persuasive communication abilities that helped convey the value proposition of offered products or services convincingly.
- Analyzed competitors'' strategies regularly so as to adopt an informed approach while selling products or services.
- Implemented innovative upselling techniques that contributed significantly towards achieving individual sales targets consistently.
- Exceeded monthly sales targets by implementing effective prospecting techniques and generating leads.
- Conducted market research to identify new business opportunities, supporting the expansion of the company''s client base.
- Utilized CRM software to track customer interactions, enabling efficient follow-up with potential clients.
- Participated in weekly sales meetings to discuss goals, strategies, and tactics for maximizing revenue generation.
- Contributed to event marketing, sales and brand promotion.
- Maintained current knowledge of evolving changes in marketplace.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Kept detailed records of daily activities through online customer database.
- Attended monthly sales meetings and quarterly sales trainings.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Negotiated prices, terms of sales and service agreements.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Contributed to team objectives in fast-paced environment.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Achieved or exceeded company-defined sales quotas.
- Developed, maintained and utilized diverse client base.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Built relationships with customers and community to promote long term business growth.
- Presented professional image consistent with company's brand values.
- Set and achieved company defined sales goals.
- Trained new employees on customer service, money handling and organizing strategies.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Consulted with businesses to supply accurate product and service information.
- Built diverse and consistent sales portfolio.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Informed customers of promotions to increase sales productivity and volume.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Met existing customers to review current services and expand sales opportunities.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Stayed current on company offerings and industry trends.
- Recorded accurate and efficient records in customer database.
- Generated advertising brochure for vendor use.
- Drove team revenue totals by bringing in top sales numbers.
- Collaborated with marketing team members to create targeted promotional campaigns, resulting in increased brand awareness and sales performance.
- Participated in continuous professional development programs, enhancing industry knowledge and staying updated with emerging trends.
- Provided exceptional after-sales support, ensuring customer satisfaction and fostering long-term loyalty.
- Delivered engaging product demonstrations to prospective customers, creating excitement around the brand''s offerings.
- Worked closely with fellow direct sales executives to share best practices, leading to improved team performance overall.
- Negotiated contract terms with clients, securing mutually beneficial agreements that maximized profitability for the company.
Freelance TV writer, TV presenter, Producer, Director and Actor
11.2017 - Current
- Coming up with stories and writing scripts for local TV shows i.e
- Hullaballoo estate and Daktari
- Wrote scripts for a number of Kenyan online comedians i.e
- Njugus and Baby D
- Featured as guest actor on a number of Kenyan online comedians YouTube channels i.e
- Njugush, Baby D an Shigwan
- Editing scripts before filming
- Presenter on Abled differently that airs on KBC
- Produced Content on PWDs in employment
- Worked with Rotary club of Nairobi on their LN-4 project
- Directed a music video for an upcoming Kenyan artist.
S.M.E. Agent
ZAIN KE LTD later AIRTEL KE LTD
09.2009 - 09.2013
- Sales and Marketing post - paid voice lines
- Sales and Marketing Pre and Postpaid Modems
- Sales and Marketing Zain’s other products and services
- Sale and Marketing other Zain’s products
- Delivering already sold products to clients
- Delivering cash to the Head Office
- Carrying on regular team building briefings Leader of Echo team in the absence of team manager
- Maintain high levels of professionalism and a good customer record.
Community Health Worker
Aphia II Western
01.2009 - 05.2009
- Sensitize the community on the risks of indulging in risky behavior
- Create awareness on Malaria, TB, STI’s and Domestic violence.
Advertising executive
Pan African Paper Mills
01.2008 - 01.2009
- Selling and marketing the star newspaper
- Selling advertising space on the star newspaper
- Designing adverts for clients
- Acquiring new and maintaining old clients
- Maintain high levels of customer care.
Sales representative
01.2008 - 01.2009
- Sales and Marketing of products
- Delivery of already sold products
- Banking of money
- Stock keeping and recording.
Volunteer
P.S.I. (Population Services International)
05.2007 - 01.2008
- Peer educator on HIV/AIDS
- Underwent training in peer education
- Soliciting/mobilizing community resources for orphans within Western Province
- Attending/participating in exhibitions to display products made by orphans
- Distribution of food to orphans and vulnerable children
- Coordinating Income generating activities
- Admitting orphans for vocational training and mobilize community
- To keep accurate diary, records, minutes and account of expenses
- To enhance and sustain effective donor relationships with collective working and mutually beneficial partnerships with the organization and communities near the organization
- Sales and Marketing of condoms, ITNs and Insecticides for net
- Delivery of already sold products
- Banking of money
- Reporting on the impact of the products.
Communications Officer
RIZIKI SOURCE LTD.
- Team leader communications department
- Create online content for the organization
- Communicate to the public and the press of the organizations operations
- Organize public forums
- Manage all social media platforms for the organization
- Carryout assessments, analysis and record results of projects.
Education
Diploma in Film &TV production -
Africa Digital Media Institute(ADMI)
Nairobi Current - Current
TV Directing, TV production, Videography, Photography, Lighting, Sound Engineering, Scripting. - undefined
Filamujuani Academy
12.2019 - 05.2020
Certificate in Computer proficiency. -
Liberty Learning Center
Bungoma 04.2008 - 05.2008
Attained C+ in K.C.S.E -
Pan Paper High School
Webuye 02.2001 - 05.2004
Skills
Crisis Management
undefinedReferences
- Aerlene Mugambi, Channel and enterprise manager, Airtel Kenya Ltd., 0736961796
- Fredrick Ouko, Founder & Strategy Advisor, Riziki Source, 0720786218
- Phillip Karanja, Founder and Director, Phil-it productions, 0727322224
- Skeeter Imisa, Producer, Kenya broadcasting cooperation(KBC), 0710777601
Timeline
Diploma in Film &TV production -
Africa Digital Media Institute(ADMI)
Current - Current
Direct Sales Executive
Airtel Networks Kenya Limited.
06.2023 - Current
TV Directing, TV production, Videography, Photography, Lighting, Sound Engineering, Scripting. - undefined
Filamujuani Academy
12.2019 - 05.2020
Freelance TV writer, TV presenter, Producer, Director and Actor
11.2017 - Current
S.M.E. Agent
ZAIN KE LTD later AIRTEL KE LTD
09.2009 - 09.2013
Community Health Worker
Aphia II Western
01.2009 - 05.2009
Certificate in Computer proficiency. -
Liberty Learning Center
04.2008 - 05.2008
Advertising executive
Pan African Paper Mills
01.2008 - 01.2009
Sales representative
01.2008 - 01.2009
Volunteer
P.S.I. (Population Services International)
05.2007 - 01.2008
Attained C+ in K.C.S.E -
Pan Paper High School
02.2001 - 05.2004
Communications Officer
RIZIKI SOURCE LTD.
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