BENEDICT GICHIMU CHEGE
EMBU
Summary
I am a Sales professional with proven expertise in driving revenue growth and building strong client relationships. Adept at strategic planning, market analysis, and delivering effective solutions to meet business objectives. Strong focus on team collaboration and adapting to evolving market demands. Known for reliability and achieving impactful results in dynamic environments with proven track record in driving sales growth and developing strong customer relationships.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Hayat Kimya Hygienic product Ltd
Mt Kenya /North Rift Region
05.2024 - Current
- Directed and mentored distributor sales teams across regions, driving a 25% increase in monthly sales by fostering accountability, setting targets, and delivering consistent performance reviews.
- Stakeholder management, aligned all communications involving KPIs to drive continuous high performance in the team.
- Strategically revised route plans and marketing activities based on the needs of the areas that needed more focus to improve, leading to 39% growth on the low performing areas.
- Led the development of new market entry strategies, increasing product availability by 30% in previously underrepresented territories through market gap analysis and route-to-market planning.
- Instituted weekly field visits and real-time performance feedback loops that improved the team's KPI achievement rate by 40%, enhancing both sales effectiveness and engagement.
- Partnered with brand teams to localize promotional campaigns, resulting in a 20% rise in customer interest and sales conversions by aligning messaging with consumer behaviors patterns.
- Implemented structured mentoring sessions for underperforming sales representatives, leading to significant improvement in individual productivity and overall team efficiency.
- Created and maintained a high-energy, target-focused work culture that contributed to lower team attrition and sustained operational success within the region.
- Analyzed sales data and market trends to adapt coverage strategies, thereby reinforcing distributor engagement and maintaining brand competitiveness in a dynamic retail landscape.
Territory Marketing Manager
British American Tobacco
Mt Kenya Region
11.2018 - 04.2024
- Motivating and coaching team to meet sales, and Execution Excellence
- Supporting Cross Functional Departments in Execution of various marketing plans
- Maintaining a detailed Data and reports of Sales, Coverage and Efficiency of Route to Market KPIS
- Managed the various stakeholders, including the sales team, key sales contacts, Distributors, and internal stakeholders
- Successfully lead the team in launching VELO (nicotine Innovation delivering 123% Volume Growth and 82% reorder Rate
- Steering the distribution delivering above 100% Net Turnover unlocking distributors P4P 2 years in a row
- Steadily grew market share from 87.8 to 93.6 through route optimization and portfolio pricing stability.
- Successfully led project Khonecta (E-Commerce Platform) creating seamless order process delivering +90% Utilization and reducing overall tome time in trade for the sales representatives by average 3 minute per outlet
Operations Manager
Choose Green Ventures
08.2018 - 10.2019
- Safeguarding all legal and regulatory frameworks delivering 100% compliance
- Identifying gaps and opportunities in customer service delivering +95% customer retention.
- Successfully Built alliances and partnerships with learning institutions guarantying seamless orders for the Year- Increased customer base from 64 to 106
- Recommended and rolled an ERP System (SAP) for business operation that delivered efficiency in Operations, Sales and Accounting departments delivering +95 Forecast Accuracy.
Territory Marketing Representative
East Africa Breweries Ltd (EABL)
07.2014 - 06.2018
- Handling and resolving Customer and sales Complaints in full and in Time.
- Leading the Field force team in Executing the marketing plans to deliver the targets and plans.
- Managing distributor and Ordered supplies and kept inventory at optimal levels.
- Successfully executed route to market concept in Mwea, Embu and Tharaka Nithi Regions and enhanced 90% route to market Agenda.
- Successfully executed launch of innovation brands achieving 80% Numeric distribution
- Realigning distribution routes achieving a sales growth of 124 % and 108% Net sales Value
- Spreadhead rollout of distributor ERP (Distributor Management System) -Emerged the Top Countrywide on all Metrics
Business Development Manager
Munjiru Enterprises Ltd
Nanyuki
12.2012 - 06.2014
- Managing the overall Operations and Analyzing the market intelligence of the various brands in our portfolio Delivering 110% of the sales turnover.
- Leading workforce for effective coordination of activities within the departments. With 100% retention rate of the workforce
- Preparation of daily supply requisitions, Quotation Comparative Statements, LPO’s, weekly reports; Asset management, general administration.
Education
Bachelor of Commerce - Finance
Jomo Kenyatta University of Agriculture and Technology
09.2012
Skills
- Operations Strategic planning
- Customer Relationship Management
- Marketing Trends Analysis
- Product Development Business Planning
- Performance and Capability Development
- Relationship Building and Management
- Sales planning and Forecasting
- Distribution Planning
- Territory management
- Sales team supervision
- Sales presentations
Certification
- Diageo License to Coach/Sell 2017
- POSITIVE CETIFICATION- BAT -2023
- Certificate in monitoring and Evaluation-NITA 2022
- Defensive Driving Certification 2022
- LinkedIn Learning -Business analysis Foundations, Leading Without Formal Authority
References
Beatrice Njeri, Maina, Regional Manager, beatrice_maina@bat.com, +254 722853507, BAT(K) Ltd, P.O Box 30000 – 00100, Nairobi, Kenya
Languages
English
Upper intermediate (B2)
Timeline
Area Sales Manager
Hayat Kimya Hygienic product Ltd
05.2024 - Current
Territory Marketing Manager
British American Tobacco
11.2018 - 04.2024
Operations Manager
Choose Green Ventures
08.2018 - 10.2019
Territory Marketing Representative
East Africa Breweries Ltd (EABL)
07.2014 - 06.2018
Business Development Manager
Munjiru Enterprises Ltd
12.2012 - 06.2014
Bachelor of Commerce - Finance
Jomo Kenyatta University of Agriculture and Technology