Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Beatrice Wanyoike

Nairobi

Summary

Strategic Marketing and Product Development leader with 12+ years’ experience in banking, remittance, and customer engagement. Adept at launching customer-centric products, executing high-impact marketing campaigns, and driving brand loyalty. Proven ability to lead cross-functional teams, manage MTO relationships, and deliver measurable business outcomes in competitive markets.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Manager, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2023 - Current
  • Spearhead product development initiatives that increase market share and enhance customer satisfaction.
  • Align product and marketing strategies with corporate goals and market trends.
  • Lead cross-functional teams in executing product launches and campaigns.
  • Monitor competitive landscape and emerging trends to guide strategic marketing responses.
  • Optimize marketing budgets to maximize campaign ROI.
  • Drive brand visibility and engagement through targeted initiatives.
  • Strengthen customer retention through loyalty programs and data-driven insights.
  • Establish and monitor departmental KPIs, fostering a performance-driven culture.
  • Key Achievements
  • Strengthened brand reputation through innovative marketing solutions.
  • Achieved cost efficiencies by streamlining marketing processes.

Manager, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2022 - 06.2023
  • Led end-to-end product lifecycle from ideation to launch.
  • Managed Money Transfer Operators (MTOs) partnerships including onboarding and negotiations.
  • Conducted market research and competitor benchmarking.
  • Developed and launched multi-channel marketing campaigns.
  • Led user testing and post-launch product evaluations.
  • Key Achievements
  • Enhanced customer experience through targeted initiatives.
  • Led campaigns that resulted in increased market engagement.

Assistant Manager, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2018 - 06.2022
  • Championed new product development strategies.
  • Managed strategic alliances with international MTOs.
  • Conducted customer surveys and usability studies.
  • Executed targeted marketing campaigns for acquisition and retention.
  • Led PR and media relations efforts.
  • Recruited, trained, and retained top-performing team members.
  • Key Achievements
  • Grew Money Transfer Service commission revenue by 65%.
  • Reduced dormant accounts by 40% through reactivation campaigns.

Senior Marketing Officer, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2013 - 06.2018
  • Supported new product development and renovation.
  • Executed marketing events for brand visibility.
  • Managed procurement and inventory of marketing materials.
  • Maintained POSM stock registers and expense reports.
  • Improved customer service and satisfaction.
  • Key Achievements
  • Achieved 40% growth in social media engagement.
  • Reduced marketing expenses by 30% through digital transformation.

Marketing Executive

Kenya Women Microfinance Bank Plc (KWFT)
12.2012 - 06.2013
  • Planned and executed digital and offline marketing campaigns.
  • Created and managed content for multiple platforms.
  • Coordinated events and brand activations.
  • Monitored market trends and ensured brand consistency.

Reliever Marketing Officer / Marketing Intern

Unaitas Sacco
12.2012 - 06.2013
  • Supported campaign execution and daily marketing tasks.
  • Assisted with content creation and social media management.
  • Helped organize events and coordinated logistics.
  • Conducted market research and updated materials.

Education

MBA - Strategic Management

Catholic University of East Africa

BBA - Marketing

Kenya Methodist University
01.2012

Skills

  • Product Development
  • Go-to-Market Strategy
  • Digital Marketing
  • MTO Onboarding & Relationship Management
  • Campaign Management
  • Customer Retention
  • Brand Management
  • Market Research
  • Data Analysis
  • Budgeting
  • Strategic Planning
  • Cross-functional Leadership
  • CRM
  • Event Management

Certification

  • Social Media Marketing (The Aga Khan University, May 2018)
  • Customer Relationship Management and Customer Care (European Investment Bank, February 2016)

References

Available upon request.

Timeline

Senior Manager, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2023 - Current

Manager, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2022 - 06.2023

Assistant Manager, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2018 - 06.2022

Senior Marketing Officer, Product Marketing and Development

African Banking Corporation (ABC Bank)
07.2013 - 06.2018

Marketing Executive

Kenya Women Microfinance Bank Plc (KWFT)
12.2012 - 06.2013

Reliever Marketing Officer / Marketing Intern

Unaitas Sacco
12.2012 - 06.2013

BBA - Marketing

Kenya Methodist University

MBA - Strategic Management

Catholic University of East Africa

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Beatrice Wanyoike