BEATRICE WAMBUI
Nairobi
Summary
Results-driven marketer with a flair for captivating design. Expertise in crafting compelling visual narratives that elevate brand identity and drive engagement. Proficient in graphic design tools to bring innovative concepts to life and deliver impactful marketing solutions. Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.
Overview
4
4
years of professional experience
Work History
Virtual Marketing Assistant
Mortgage Ezy Company
Australia
03.2023 - Current
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Assisted in growing customer database through lead generation tactics like landing page optimization or targeted online advertising campaigns.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
Marketing Officer
Digitech Hub Company
08.2021 - 12.2022
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Managed social media channels to boost online presence and engagement with consumers.
Virtual Assistant
Sam's Club
California, US
01.2020 - 06.2021
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Facilitated smooth operations with proficient data entry and document management for various projects.
- Maintained a well-organized database system for improved information accessibility in daily operations.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
Education
Bachelor Of Business Management - Business Management
Karatina University
Nairobi Kenya 12.2016
Skills
- Graphic Design
- Content Writing
- Digital Marketing
- Telesales
- Market Research
- Administrative Support
- CRM Management
- Microsoft Office
Languages
English
Advanced (C1)
Timeline
Virtual Marketing Assistant
Mortgage Ezy Company
03.2023 - Current
Marketing Officer
Digitech Hub Company
08.2021 - 12.2022
Virtual Assistant
Sam's Club
01.2020 - 06.2021
Bachelor Of Business Management - Business Management
Karatina University