Audrey Chesang
Eldoret
Summary
Delivers solid academic knowledge in brand management alongside practical marketing experience and customer insights within Kenya-based organizations while cultivating further expertise in campaign implementation, digital marketing, and brand expansion.
Overview
8
8
years of professional experience
Work History
Nursery Assistant
Able Staffing
Cambridge
08.2025 - Current
- Create child-friendly activities and materials for families and colleagues daily.
- Supported children's learning and development through engaging activities and play, fostering an environment of creativity and growth.
- Promoted social, emotional and physical development of children, encouraging learning through supervised play.
- Tailor communication to families and colleagues through clear, friendly messages.
- Observe behaviour records, capture insights accurately, and support daily coordination.
Marketing Assistant
Reed Agency
, Cambridgeshire
03.2024 - 08.2025
- Drafted and scheduled social content across platforms, while monitoring daily engagement metrics.
- Tracked competitor marketing tactics and pricing updates to spot market shifts promptly.
- Coordinated surveys and reviewed questionnaire responses to strengthen target audience insights.
- Maintained marketing calendars, budget trackers, invoices, and campaign schedules for on-time delivery.
- Compiled customer feedback for analysis to guide product and service improvements.
- Identified market gaps to shape new and updated product and service offers.
- Conducted market research to uncover customer trends and growth opportunities.
- Contributed creative marketing ideas in brainstorming sessions.
- Assisted campaign development to lift brand awareness and increase customer engagement.
- Supported customer-facing research by summarising feedback themes for clearer findings.
Customer Service Administrator
Ede & Ravenscroft
Cambridge, United Kingdom
05.2023 - 08.2023
- Managed high volumes of email and telephone inquiries, resolved complaints, and processed sales orders accurately.
- Updated CRM records after customer interactions to support reliable reporting and a consistent customer experience.
- Monitored email to promptly collect and respond to complaints.
- Handled high-volume telephone calls to address and resolve customer queries.
- Listened to individual complaints with an open mind and asked detailed questions to understand the issues.
- Resolved customer questions, issues, and complaints efficiently to reach mutually beneficial solutions.
- Processed refunds, exchanges, and service requests.
Marketing Officer
Events for You
Eldoret
06.2022 - 12.2022
- Developed marketing plans aligned with business goals and event promotions.
- Conducted customer and competitor research to pinpoint preferences and opportunities.
- Managed website, social media, and email content with aconsistent brand voice.
- Responded to inquiries using customer feedback to improve service and repeat business.
- Developed client acquisition and retention strategies to maximise sales and marketing potential.
- Identified market gaps for new and updated products and services.
Customer Service & Marketing Officer
MTK Tours and Travels
Eldoret
06.2021 - 05.2022
- Communicated tour packages and services to prospective clients to support acquisition.
- Conducted market research and shared customer and competitor insights for decisions.
- Applied SEO fundamentals to online content to strengthen search visibility and discoverability.
- Managed reception and telephone support alongside marketing administration tasks in travel environment.
- Conducted market research to uncover promotion and growth opportunities.
- Organised and executed promotional events aligned with marketing objectives and brand values.
- Managed email marketing campaigns using templates, segmentation, and performance analysis.
- Managed social media accounts by posting engaging content to drive community interaction.
Marketing Intern
Kenya Pipeline Company
Nairobi, Kenya
05.2018 - 08.2018
- Conducted market and competitor research to support marketing and commercial decision-making.
- Prepared the daily stock position and supported the team with other marketing, and administrative duties.
- Used data to develop strategies to target specific markets and consumer demographics.
Education
Bachelor of Business Management - Marketing Option
Moi University
Kenya08.2021
MSc Brand Management - Merit
Anglia Ruskin University
Cambridge, UK07.2024
Certificate in Computer Application Packages -
Cambridge Universal College
Eldoret, Kenya01.2016
Skills
- Brand management and positioning
- Marketing strategy development
- Market and competitor analysis
- Consumer behavior insights
- Digital marketing strategies
- Social media strategy
- Content creation and development
- Campaign management
- SEO principles
- CRM software proficiency
- Customer insights analysis
- Stakeholder communication skills
- Microsoft Office and Excel proficiency
Custom Section
brand strategy, brand positioning, consumer behaviour, digital communications, campaign planning, market research, competitor analysis, customer experience, relationship marketing, social media platforms, website and email content, SEO fundamentals, CRM systems, Microsoft Excel, Word, PowerPoint, Outlook, English, fluent, Swahili, native
Personal Information
Headline: Marketing & Brand Management Professional
Timeline
Nursery Assistant
Able Staffing
08.2025 - Current
Marketing Assistant
Reed Agency
03.2024 - 08.2025
Customer Service Administrator
Ede & Ravenscroft
05.2023 - 08.2023
Marketing Officer
Events for You
06.2022 - 12.2022
Customer Service & Marketing Officer
MTK Tours and Travels
06.2021 - 05.2022
Marketing Intern
Kenya Pipeline Company
05.2018 - 08.2018
Bachelor of Business Management - Marketing Option
Moi University
MSc Brand Management - Merit
Anglia Ruskin University
Certificate in Computer Application Packages -
Cambridge Universal College