Ashley Emily
Nairobi,29
Summary
A seasoned Sales Engineer with over six years of experience in the technology industry, adept at translating complex technical solutions into compelling value propositions for clients.
Proven success in driving sales by understanding client needs, articulating product features, and providing tailored solutions.
Fun fact: Not only will the company be getting a seasoned salesperson but also a tech-savvy problem solver with a knack for turning technical jargon into compelling sales pitches perks of an Engineering degree. Has a track record of collaborating with cross-functional teams to deliver exceptional customer experiences. Skilled in overcoming technical objections and building lasting client relationships. Excels in both pre-sales technical support and post-sales customer satisfaction. Seeking new opportunities to leverage expertise and contribute to the growth of innovative products or services.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Key Account Sales Manager
KEP SERVICES LTD
11.2022 - Current
- Took part in development of robust pipeline of high quality prospects and efficiently managed sales pipelines.
- Developed presentations to expand distribution and increase market share and volume 36%.
- Managed high-profile territories, generating $415,000.00 in new business and increasing existing account sales 46%.
- Conducted thorough demographic and economic research and analysis to produce reports using Salesforce.
- Driving processing(SPX Flow), Filling(SIPA and Filmatic), packaging (PFM Systems), and Coding (Videojet) equipment sales activities in East Africa.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Utilized Salesforce and Hubspot to create sales forecasts to target monthly, daily and yearly objectives.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Built and maintained strong client relationships to drive business growth.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Conducted economic and demographic research and analysis to produce critical reports.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Analyzed key competitors to respond to competitive threats.
- Providing after-sales services, maintenance, and follow-ups on the performance of the products.
- Proactively identified and suggested product improvement recommendations based on inefficiencies and design flaws.
- Prospected new business leads through in-person presentations and cold calling.
- Redefined scope of engagement and target markets to increase business success rates.
Technical Sales Engineer
KEP Services Ltd
Nairobi, 30
04.2021 - Current
- Installing, servicing, and repairing the full range of KEP Services' Ltd equipment.
- Ensured sales inquiries, orders, and issues were processed accurately, quickly, and efficiently, maintaining excellent client service.
- Conducted in-depth studies into product ranges' technical specifications to continually build product knowledge.
- Developed smart and innovative solutions to generate new business and ensure existing customer needs were met.
- Liaised with suppliers about packing and shipping charges to control costs, transferring cost benefits to customers.
- Prepared accurate customer quotes and cost estimates for ordered goods and services to coordinate billing and shipping to clients.
- Administered client accounts by managing billing, support, and contract renewals, retaining customers' business.
- Negotiated contract and tender terms and conditions with clients, verifying agreements satisfied customer and company needs.
- Closed customer orders using technical presentations to explain products and services to potential clients.
- Attained sales goals and quotas by generating high-quality leads, following up after initial contact, and securing and fulfilling customer orders.
- Arranged and trained staff on product features and usage after new installations, upgrades, or updates, offering technical materials for support.
- Crafted and delivered persuasive presentations and demos communicating value propositions to prospective buyers to close leads.
- Tracked orders from supply chain to delivery, updated customers on the current processes and sought after-service feedback to improve customer experience.
- Managed technical integration, systems engineering program management, customer support, and program management.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
- Oversaw detailed program rollout from initiation to production and sustainment.
- Reviewed customer inquiries to understand project scope while managing internal delivery mechanisms.
- Attended trade shows and seminars to promote products and network with industry contacts.
- Identified sales opportunities by assessing environment and devising and implementing winning strategy.
- Supported market research, metrics and requirements development and risk management.
Technical Sales Engineer
GEMM Enterprises Ltd
06.2020 - 03.2021
- Coordinated customer appointments, maintaining customer visitation schedules to maintain satisfaction.
- Tracked product changes to give customers current, accurate information.
- Created selling opportunities by reaching out to existing and prospective clients.
- Trained and mentored employees to maximize team performance.
- Met budget targets through responsible planning and resource allocation.
- Managed and retained relationships with existing clients and agents for continued
servicing. - Wrote business proposals for potential new markets.
- Made technical presentations and demonstrated how the products met client
needs. - Provided pre-sales technical assistance and product education.
- Preparing sales reports and analysis and documenting activities on CRM.
- Developed a network with bankers and yard salespeople to help in business acquisition.
Engineering Intern
BANDA HOMES LTD
05.2018 - 10.2018
- Closely shadowed senior civil engineers to obtain an extensive understanding of best techniques, practices and skills.
- Attended site surveys to assess feasibility of projects.
- Closely monitored site progress, checking project developments stayed within timeframes and upheld standards.
- Attended regular training, workshops and theory lessons to gain expertise in civil engineering best practices and develop skills.
- Assisted on construction project, providing as-built drawings of project changes.
- Coordinated with architects to meet client needs and government regulations.
- Attended meetings with clients and senior colleagues to consult and plan projects.
- Demonstrated outstanding project management abilities while working on multiple projects simultaneously.
- Prepared sketches and drawings of construction projects to match requirements.
- Used AutoCAD and CAD software packages to efficiently document and store information.
- Checked staff followed safety regulations and wore PPE through closely monitored employee operations.
Education
BSc - Mining And Mineral Processing Engineering
Taita Taveta University
Voi, Kenya06.2019
High School -
Kabare Girls' High School
Kerugoya, Kenya2013
Skills
- Project management
- Analytical thinking, Problem solving, Data Interpretation
- Strong communication skills
- Leadership
- Business development
- Performance Tracking
- Territory Management
- Relationship management
- Sales Pipeline Management
- CRM Proficiency (Salesforce, Hubspot, Zoho)
Accomplishments
- Surpassed Q1 2023 sales target by 7%.
- Increased equipment sales by 12% in 2023 which saw an increase in our install base of 20% compared to 2022.
- Led a Videojet project for EABL Kenya and met all the set objectives. The result of the project was that we now have 100% coding business on their 4 beer lines from 0% share.
- Trained a new team member who after 2 months of working with us closed their first deal worth USD 7000.00.
- Established a standardized sales reporting system that saw discrepancies reduced by 60%.
- Introduced lead generation days (every fortnight) for cold calls and visits so we can discover and leverage new markets and new customers who have no online
presence. - Exhibited at Propak East Africa and we received over 100 prospects 20% of which were qualified leads of those we have closed 6 so far the rest moving to 2024 Q1 sales.
- Developed a machine ledger for the technical team that works as an information tool for sales as we get to know which machines(ours or competitors) each customer they visit has and their status(through machine audits).
- Led my team in conducting over 6 site surveys per month and deployed this as a sales strategy.
- Used Videojet SFDC to manage leads and customer relations, while planning out next steps for the team.
- Advanced from Technical Sales Engineer to Key Accounts Sales Manager quickly as result of 53% increment in revenue.
Certification
- Entrepreneurship, Financial Literacy, Innovation and Leadership Certificate.
Sunlight and Absa Bank Women Empowerment Program.
Languages
English, Swahili
Native language
Additional Information
- www.linkedin.com/in/ashley-emily-29a6a6107
HOBBIES
- Networking Events and Clubs: Attending industry-related events, conferences, or local business clubs.
- Reading: Staying informed on industry trends, sales strategies, and personal development by reading books, blogs, and articles.
- Swimmming and Fitness: Regular exercise helps reduce stress, improves mental focus, and boosts energy levels.
- Mindfulness and Meditation: Practicing mindfulness and meditation helps with staying focused, calm, and resilient in the face of challenges.
- Cooking and Baking: The process of cooking and baking is a therapeutic and enjoyable way to unwind and also one to experiment with creativity and attention to detail.
- Travel: Exploring new places and experiencing different cultures broadens ones perspective and enhances their ability to relate to diverse clients. Traveling also provides interesting conversation topics.
Timeline
Key Account Sales Manager
KEP SERVICES LTD
11.2022 - Current
Technical Sales Engineer
KEP Services Ltd
04.2021 - Current
Technical Sales Engineer
GEMM Enterprises Ltd
06.2020 - 03.2021
Engineering Intern
BANDA HOMES LTD
05.2018 - 10.2018
BSc - Mining And Mineral Processing Engineering
Taita Taveta University
High School -
Kabare Girls' High School
- Entrepreneurship, Financial Literacy, Innovation and Leadership Certificate.
Sunlight and Absa Bank Women Empowerment Program.
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