Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Work Preference
Timeline
Open To Work
Hi, I’m

ASHLEY RARIEYA

Nairobi
ASHLEY RARIEYA

Summary

Dynamic Communications and Digital Media Specialist with over four years of experience in crafting and executing strategic campaigns that resonate with target audiences. Expertise in content creation, social media management, and brand messaging, complemented by a proven ability to translate complex research and technical information into engaging narratives across various platforms. Recognized for reliability, creativity, and a results-driven mindset, consistently collaborating with teams to achieve impactful outcomes while adapting to evolving needs. Currently pursuing a Master’s in Development Communication with a focus on development communication for social impact, further enhancing skills in content strategy, multimedia production, and stakeholder engagement.

Overview

4
years of professional experience
3

Certifications

Work History

LVCT Health

Communications Associate
2022 - Current (4 education.years_Label & 5 education.months_Label)

Job overview

  • Synthesized complex policy issues into social content, reaching 50k+ and driving social behavioural change among 100+ young people
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Lead the planning, creation, and dissemination of digital content across social media and web platforms, increasing audience engagement by 80% year-on-year.
  • Develop and manage editorial calendars and digital campaigns aligned with organizational communication and advocacy goals.
  • Produced and Designed the branding manual and collaterals for the one2one youth program and projects under the program like Oky Kenya, MindSKILLZ Kenya and HimaRika.
  • Translate complex health, research, and policy information into accessible multimedia content.
  • Produce and design visual and multimedia materials including graphics and videos.
  • Manage and update the one2one Kenya website ensuring SEO optimization and brand alignment.
  • Conduct media monitoring and analytics reporting to inform communication strategies.
  • Ensure consistent brand messaging across digital platforms.
  • Lead branding and communications for major events including 1st and 2nd Adolescent Mental Health summits, Oky Kenya Launch in 2023 and LVCT @ 20 celebrations.
  • Deliver capacity building sessions on digital storytelling and communication.
  • Empowered DREAMS mentors with digital tools for advocacy through the Oky Kenya platform.
  • Conducted an inclusive design workshop for adolescent girls in Kisumu, focusing on digital branding.
  • Developed and implemented the communications strategy for a collaborated project with SOS CV Kenya called Leave No Youth Behind.

Oxygène Marketing Communications Ltd.

Marketing Intern
2018 - 2018

Job overview

  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Contributed to the creation of compelling content for company blog, newsletter, and website.
  • Assisted in the planning and execution of successful product launch events.
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Education

Daystar University
Nairobi, Nairobi Province, Kenya

Master of Arts from Development Communications
01.2026 - Current

USIU-Africa
Nairobi, Nairobi Province, Kenya

BSc from International Business Administration, Marketing
01-2022

University Overview

  • Football Team Coordinator for USIU-A Female team, 2021 to 2022
  • Team Kenya Vice-Captain of Team Kenya Football team

Brookhouse International School
Nairobi, Nairobi Province, Kenya

BTEC Diploma from Enterprise & Entrepreneurship
01-2018

Skills

  • Digital Content Strategy & Social Media Management
  • Research & Policy Communication
  • Brand Management & Visual Identity Compliance
  • Website Content Management (WordPress CMS)
  • Content Writing, Editing & Storytelling
  • Communications Analytics & Reporting
  • Editorial Planning & Campaign Execution
  • Stakeholder Engagement & Capacity Strengthening
  • Adobe Creative Suite, Canva, CapCut, Premiere Pro
  • Microsoft Office Suite
  • Crisis management

Accomplishments

  • Synthesised complex policy issues into social content, reaching 50k+ and driving social behavioural change among 100+ young people
  • Led the branding and communications for LVCT @ 20 celebrations and the 1st and 2nd Child & Adolescent Mental Health Summits, coordinating cross-sector messaging and stakeholder materials.
  • Increased digital engagement of by 80%.
  • Successfully translated technical content into engaging digital formats.
  • Strengthened visibility of national and county-level campaigns for Mental Health.

Affiliations

Karen Country Club

  • Sports and Fitness Committee Member
  • Karenites (Young Members) Committee Member

Certification

  • Google Digital Marketing Certificate
  • Google UX Design Certificate
  • Moringa School – Software Engineering Programme

Work Preference

Job Search Status

Open to work

Work Type

Full Time

Location Preference

HybridOn-SiteRemote

Salary Range

Sh110000/yr - Sh200000/yr

Timeline

Daystar University

Master of Arts from Development Communications
01.2026 - Current

Communications Associate

LVCT Health
2022 - Current (4 education.years_Label & 5 education.months_Label)

Marketing Intern

Oxygène Marketing Communications Ltd.
2018 - 2018

USIU-Africa

BSc from International Business Administration, Marketing

Brookhouse International School

BTEC Diploma from Enterprise & Entrepreneurship

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