Ashley Rarieya

Digital Marketing:

• Created and deployed social media content, driving 20% increase in engagement within three months.
• Implemented targeted ad campaigns, achieving 30% increase in reach and 15% higher click-through rates.
• Devised content strategy, resulting in 40% increase in engagement and 25% more social media referrals to website.
• Optimized budget allocation, reducing cost per acquisition by 20% and increasing ROI by 15% annually.
• Improved website visibility, increasing organic search traffic by 60% through SEO strategies in 1 year.
• Launched successful digital marketing campaigns, driving 25% increase in website traffic and 10% higher conversion rates in one month.
• Developed and executed digital marketing strategies, boosting online brand following by 80% and engagement by 15% over ten months.

Youth Program Marketing:

• Spearheaded marketing for youth program products, resulting in 25% increase in sign-ups and 20% higher participation rates.
• Crafted branding strategy for the youth program, achieving 15% increase in brand recognition within six months.

Event Management:

• Managed online visibility for product launch events, LVCT @20 and Annual Staff Meeting Events

Program Assistant:

• Assisted with planning and coordinating day-to-day and special program activities.
• Drafted agendas, recorded minutes, and generated documents to facilitate meetings.
• Offered technical support and troubleshooting to enhance office productivity.
• Prepared written and formatted documents and reports.
• Conducted research and analyzed data to inform program decisions.

Oky Kenya & REACH MH:

• Worked as the midpoint between users and the tech team to ensure a satisfactory user experience of the application.
• Held focus group discussions with young people during development stages of the application.
• Led digital visibility efforts during pre-launch, official launch, and post-launch.
• Conducted continuous surveys for public feedback on the application.

• Edited monthly magazines for companies including Coca-Cola and Safaricom.
• Assisted in PR work for an event hosted by former First Lady Margaret Wanjiru Gakuo.
• Supported colleagues with field and research tasks.
• Co-created campaign strategies resulting in a 15% increase in customer engagement for Coca-Cola and a 20% rise in brand visibility for Safaricom.
• Collaborated with team members to expand marketing channels, leading to a 25% increase in online reach.
• Contributed to mock-ups, email campaigns, and social media content, driving a 30% boost in conversion rates.
• Engaged in ongoing learning sessions with the marketing team to optimize tactics and overcome challenges.