Ashley Njiriri
Nairobi
Summary
Dynamic Marketing and Event Coordinator with a proven track record of crafting and executing impactful marketing strategies that elevate brand presence and drive consumer engagement. Over a year of diverse experience, proficient in market research and consumer insights, leveraging data analytics to refine campaigns for optimal results. Skills in event planning and execution make adept at managing logistics and fostering collaboration among stakeholders to deliver seamless experiences. Committed to embracing innovation and thrive in a fast-paced, global marketing environment. Dedicated professional eager to support and learn within a progressive organization, ready to make a meaningful impact through strategic marketing initiatives.
Overview
2
2
years of professional experience
Work History
Marketing and Event Planner Associate
Sunflower Events (K) Limited
02.2024 - Current
- Marketing Strategy Development: Conceptualized and executed comprehensive, multichannel marketing strategies, incorporating social media, email campaigns, influencer partnerships, and traditional media to maximize brand awareness and audience engagement. Achieved a 5% increase in event attendance through targeted campaigns and creative promotional materials.
- Market Research & Consumer Insights: Conducted in-depth consumer research to identify target audience preferences, competitive positioning, and emerging market trends. Refined marketing campaigns based on insights, resulting in a 5% improvement in return on investment for events.
- Trade Marketing & Event Activation: Spearheaded corporate events, trade shows, and product activations, collaborating with brands to create immersive experiences that drove customer engagement and product sales. Successfully executed over 10 events, including high-profile product launches, with consistent client satisfaction and engagement.
- Client & Stakeholder Management: Served as the primary liaison between clients, suppliers, and cross-functional teams, translating client objectives into actionable marketing strategies. Maintained long-term client relationships, resulting in an 8% increase in repeat business and client referrals.
- Vendor & Cross-Team Collaboration: Negotiated cost-effective deals with vendors and suppliers to ensure quality service delivery. Saved up to 10% in event-related costs by negotiating favorable contracts while ensuring high-quality service. Collaborated closely with marketing and sales teams to enhance content marketing and promotional initiatives.
- CRM & Client Relationship Management: Introduced and utilized a CRM system to streamline client management, maintaining accurate records of all client interactions and contacts. Improved client follow-up processes and ensured higher conversion rates for potential leads by creating a streamlined communication system.
Marketing Internship
Knight Frank
02.2023 - 04.2023
- Marketing Campaign Ideation: Conceptualized creative and out-of-the-box ideas for marketing campaigns, contributing innovative approaches to promote products and services effectively
- Marketing and Advertising Activities: Assisted in marketing and advertising promotional activities, including social media, direct mail, and web campaigns
- Helped organize and execute successful marketing events
- Office Staff Shadowing: Shadowed daily activities of office staff to gain a comprehensive understanding of the scope of work, observing and learning from experienced professionals
- Communication Management: Handled phone calls and responded to emails on behalf of staff, allowing senior members to focus on larger issues and improving overall office efficiency
- Administrative Support: Executed administrative tasks under managerial supervision to optimize workflow, ensuring smooth and efficient office operations
- Data Management: Inputted key metrics on spreadsheets and entered and verified computer data to create reliable records, maintaining accurate and organized data for the team
Education
Bachelor of Commerce - BCom - Entrepreneurship And Innovation
Strathmore University
Nairobi, Kenya06.2024
Professional Certficate - Digital Maketing (Level 4)
Chartered Institute of Marketing
Nairobi, Kenya05.2024
Skills
Market research, trade marketing, brand activation, digital marketing, social media marketing, email marketing, traditional advertising, CRM implementation, data analysis, performance tracking, client relations, business development, stakeholder engagement, event planning, product launches, vendor negotiation, sales strategy, content marketing, cross-functional collaboration, presentation skills, project management, campaign optimization, customer segmentation, strategic planning, budget management, Analytics and Reporting, Brand Management
Timeline
Marketing and Event Planner Associate
Sunflower Events (K) Limited
02.2024 - Current
Marketing Internship
Knight Frank
02.2023 - 04.2023
Bachelor of Commerce - BCom - Entrepreneurship And Innovation
Strathmore University
Professional Certficate - Digital Maketing (Level 4)
Chartered Institute of Marketing
Similar Profiles
Gabriel ValadezGabriel Valadez
Extracurricular Activities at KExtracurricular Activities at K
Micheal InkumMicheal Inkum
Experience on Domestic Wiring and Faults Tracing, at KExperience on Domestic Wiring and Faults Tracing, at K
IN PROGRESS IN PROGRESSIN PROGRESS IN PROGRESS
Admission Specialist/Business Development Specialist at KAdmission Specialist/Business Development Specialist at K