Summary
Overview
Work History
Education
Skills
Affiliations
Successsnapshots
Consultancies
References
Training
References
Timeline
Generic

Asenath Niva Ombega

Nairobi Kenya

Summary

A passionate Storyteller and Communication specialist with 8+ years of experience in Corporate and Development Communication, Communication Strategy Development, Stakeholder engagement, Protocol management, Event management, and Media relations (Traditional and New media). Asenath is a happy-go-lucky girl Human rights champion and a Humanitarian who thrives in making communication simple, engaging, and impactful. I hold a track record of using Communication to change behavior and policies and I'm passionate about serving and making Africa a better place for all. Enthusiastic professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every customer a positive and memorable experience.

Overview

14
14
years of professional experience

Work History

Advocacy and Communications Officer

Danish Refugee Council
2023.10 - Current
  • Working closely with Stakeholders and partners, organizing events, execution of the event, Workshops briefs etc
  • Advocacy for Refugees on acquiring documentation
  • Working closely with Departments of Refugee Services to ensure our Refugee beneficiaries get the proper documentation they need
  • Documenting success stories for Refugees in the Urban Project as well as in Camps Kakuma and Dadaab
  • Working with Media for a successful Fair Recycling camp pilot launch (Kakuma)
  • Successful organized high-level visits, 16 days of Activism as well as Kakuma launch
  • Involved in the planning of Election for Refugee leaders with DRS and UNHCR in the Urban Setting
  • Offering Necessary support to the Urban team to ensure successful implementation of the programs
  • Developed and executing the urban Refugee Communications plan as well as Advocacy Strategy
  • Social media monitoring including reporting
  • Photography services during events
  • Developing of IEC materials for different projects for communities we work with as well as stakeholders
  • Supported Communication Activities Internal and External
  • Supported in implementing the new branding guidelines for WHH
  • Trained staff on documenting success stories and photography
  • Organized Donor visit in field locations Ex Bentiu and Nyamlel
  • Supported Communication in Activities such as IWD as well as Refugee Day etc
  • Drafted and helped in implementation of communications plans for project activities
  • Designed and followed to implementation launch/handing over of completed projects
  • Media relations during the handing over of project as well as During the Pope visit

Communications Coordinator

Welthungerhilfe
Nairobi
2022.01 - 2023.06
  • Company Overview: EXPERT COMMUNICATIONS (South Sudan - Maternity cover)
  • Supported the implementation of key messages defined in our Communications Strategy across all functions and media including development of all organizational documentation
  • Spearheaded the development of content touching on governance, justice, human rights and freedom that was uploaded on the Amnesty International Kenya (AIK) website and social media platforms
  • Quadrupled AIK's presence on social networking sites such as Facebook, YouTube, LinkedIn and Twitter, thus generating an average of 20,000 unique visitors to the AIK website and social media platforms per month, extensively amplifying the organization's mission, reach as well as increased collaborations with other stakeholders
  • Organized Donor meetings as well as Amnesty Events, press briefings, Human rights debates just to name a few thus supporting the organization to achieve its objectives
  • Monitored and reported on communications performance metrics and personal objectives on a monthly basis
  • Provided requisite assistance in planning of community outreach programs, public engagements and related activities with a nationwide coverage
  • Monitored and Surveyed the media on their coverage and cases of human rights violations in respect and providing daily media update to staff with recommendations
  • Supported the documentation of useful information in the advocacy department through Cataloguing of resource Centre with information materials
  • Developed and disseminated press releases to the local media outlets as well as organized interviews with journalists across the country from time to time
  • Updated the organization's social media accounts together with select pages for colleagues on Human rights cases reported and covered in the media
  • Played a pivotal role during the design and delivery of the strategic communications' documentation and films
  • EXPERT COMMUNICATIONS (South Sudan - Maternity cover)
  • Developed and implemented communications plans for internal stakeholders.
  • Created content for multiple social media channels.
  • Organized press conferences, interviews and other public relations activities.
  • Edited and proofread written material to ensure accuracy and clarity in message delivery.
  • Maintained relationships with key members of the media, industry influencers and other external stakeholders.
  • Monitored media coverage related to company initiatives and identified potential issues or opportunities for proactive engagement.
  • Assisted in the development of promotional materials such as brochures, newsletters, flyers.
  • Facilitated communication between departments to ensure effective cross-functional collaboration on projects.
  • Conducted research into current trends in communications strategies and tactics.
  • Ensured compliance with all relevant regulatory requirements relating to communications activities.
  • Managed website content including design updates, graphics creation, copywriting.
  • Developed metrics to measure the effectiveness of various campaigns and initiatives.
  • Coordinated production of marketing materials such as videos, podcasts.
  • Provided support during events such as trade shows or conventions by managing press lists, creating press kits.
  • Analyzed customer feedback data from surveys or focus groups to identify areas of improvement in messaging strategy.
  • Produced reports on progress towards key objectives related to communications initiatives.
  • Generated ideas for creative campaigns that drive brand awareness and engagement.
  • Collaborated with internal teams on design concepts for digital assets like websites or mobile applications.
  • Researched competitive landscape to understand their communications strategies and tactics.
  • Prepared presentations for senior management outlining proposed changes or new approaches in messaging strategy.
  • Managed multiple projects and tasks simultaneously while managing client expectations.
  • Created social media practices to publicize corporate culture and support engagement projects.
  • Monitored website analytics and created articles with search engine optimization techniques.
  • Conducted presentations to raise awareness and encourage donations to organization.
  • Distributed project and program stories in both written and video forms to promote services and goods.
  • Developed draft story angles, press releases, byline articles and marketing materials.
  • Worked with development department to coordinate efforts for volunteer and donor cultivation.
  • Partnered with marketing team to translate product features into customer value propositions to be used in consumer messaging.
  • Collaborated with team to promote, plan and organize communication materials.
  • Delivered high-quality communications materials and tactics to create emotional connections with target audiences.
  • Advised and supported communications team during strategy development meetings.
  • Used knowledge of marketing and communications to create emotional bonds with consumers and clients.
  • Delegated work to staff, setting priorities and goals.
  • Utilized digital and computer software to upload, post or edit online content.
  • Resolved customer complaints or answered customers' questions.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Coordinated with other supervisors, combining group efforts to achieve goals.
  • Guided employees in handling difficult or complex problems.
  • Trained employees on best practices and protocols while managing teams to maintain optimal productivity.
  • Discussed job performance problems with employees, identifying causes and issues to find solutions.
  • Consulted with managers to resolve problems relating to employee performance, office equipment and work schedules.
  • Issued work schedules, duty assignments and deadlines for office or administrative staff.
  • Reviewed reports on employee attendance, productivity and effectiveness to evaluate performance.
  • Reviewed employees' work to check adherence to quality standards and proper procedures.
  • Interpreted and explained work procedures and policies to brief staff.
  • Developed work schedules according to budgets and workloads, covering priority tasks.
  • Implemented departmental policies and standards in conjunction with management to streamline internal processes.
  • Recruited, interviewed and selected employees to fill vacant roles.
  • Participated in subordinates' tasks to facilitate productivity or help overcome difficulties.
  • Recommended solutions related to staffing issues and proposed procedural changes to managers.
  • Researched and prepared reports required by management or governmental agencies.
  • Computed balances, totals or commissions to support accounting team.
  • Analyzed financial activities of department to share budgetary input with managers.

Communications, Public Relations / Social Media Officer

2014.02 - 2015.02
  • Developed and executed campaigns to increase brand awareness on various social media platforms.
  • Conducted research to identify key influencers in the industry, then collaborated with them to promote company's products and services.
  • Managed content creation process for all social media channels, including copywriting, editing and proofreading posts.
  • Monitored online conversations about the brand and responded to customer inquiries in a timely manner.
  • Analyzed engagement metrics across all social media accounts to determine effectiveness of campaigns and optimize future strategies.
  • Coordinated with other departments to ensure that social media content is consistent with overall marketing strategy.
  • Created monthly reports on performance of each platform and presented insights to senior management team.
  • Collaborated with other teams to develop creative ideas for engaging content such as videos, images, GIFs.
  • Suggested new ways of leveraging existing channels or exploring new ones for maximum reach.
  • Organized contests and giveaways to drive user engagement on social media channels.
  • Implemented paid advertising campaigns on multiple platforms according to budget allocated by the company.
  • Scheduled posts ahead of time using tools like Hootsuite or Sprout Social for optimal results.
  • Responded promptly to comments and messages from customers on different platforms within 24 hours.
  • Managed reputation of the brand by monitoring reviews from customers across different websites.
  • Built relationships with industry experts, bloggers, journalists and other stakeholders via social media networks.
  • Reviewed competitor activities regularly and identified opportunities for improvement in our own efforts.
  • Ensured compliance with applicable rules related to posting frequency, tagging while creating content.
  • Identified potential crises early on through listening carefully to what people are saying about us online.
  • Participated in relevant events, conferences, webinars related to digital marketing and social media trends.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Engaged with and responded to online audience through relevant comments.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
  • Prepared monthly calendar to manage online content across multiple platforms.
  • Developed and implemented strategic social media marketing plans.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.
  • Collaborated with influencers and brand partners to expand reach and enhance content diversity.
  • Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
  • Guided the visual content creation process, working closely with graphic designers to ensure alignment with brand aesthetics.
  • Led social media training sessions for staff to enhance their understanding of best practices and brand voice consistency.
  • Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
  • Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
  • Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
  • Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
  • Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
  • Engaged with the online community, responding to comments and messages to foster a positive brand image.
  • Monitored social media trends and leveraged insights to optimize content strategy and improve audience engagement.
  • Facilitated collaboration across departments to integrate social media initiatives with broader marketing campaigns.
  • Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
  • Oversaw the creation and maintenance of social media calendars to ensure consistent content delivery and campaign alignment.
  • Implemented SEO best practices in social media content to improve visibility and drive website traffic.
  • Fostered partnerships with technology providers to leverage new tools and features for enhanced social media engagement.
  • Analyzed social media metrics and generated monthly reports to assess performance and inform future content strategies.
  • Conducted competitor analysis to identify trends and opportunities for brand differentiation on social media.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Summarized raw data and analyses and made recommendations based on findings.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Created proposals for service and product strategies based on marketing data.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.
  • Evaluated digital presence by product, service or brand to help define digital strategies.
  • Developed and used specific methodologies for collecting and analyzing marketing data.
  • Determined best methods to meet research objectives and produce useful data.
  • Created graphical illustrations to share market research insights.
  • Leveraged marketing data to forecast marketing campaign success and sales trends.
  • Compiled targeted or exhaustive marketing data based on needs of specific research projects.
  • Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
  • Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
  • Devised processes for using research data to identify and capitalize on advertising opportunities.
  • Built research instruments and drafted questions for digital, traditional and in-person surveyes.
  • Trained interviewers in proper techniques to collect relevant and reliable data.

Journalist

2010.10 - 2014.02
  • Developed content for multiple news outlets, including newspapers and magazines.
  • Researched and wrote stories on a variety of topics, such as politics, crime, education, entertainment, health and sports.
  • Conducted interviews with sources to obtain information for stories.
  • Edited copy written by other journalists to ensure accuracy and clarity.
  • Attended press conferences and other events to gather newsworthy information.
  • Collaborated with editors to create headlines that accurately reflect the story content.
  • Sourced expert opinions for stories from professionals in relevant fields.
  • Created multimedia content for web-based platforms using video footage and audio recordings.
  • Monitored local, national and international events for potential story ideas.
  • Analyzed data from surveys and polls to identify trends or patterns related to specific topics.
  • Submitted assignments ahead of deadlines while adhering to editorial guidelines.
  • Ensured all published materials meet legal requirements regarding libel laws.
  • Utilized social media networks such as Twitter and Facebook to promote articles.
  • Updated websites with new content daily or weekly depending on publication schedule.
  • Assisted other journalists in researching complex topics or locating hard-to-find sources.
  • Proofread articles prior to submission for errors in grammar or syntax.
  • Generated ideas for feature stories that would be compelling to readership audiences.
  • Compiled research material into an organized format appropriate for the publication medium.
  • Provided support during live broadcasts of radio shows or television programs.
  • Wrote factually correct, concise, and engaging news stories within tight deadlines.
  • Interviewed sources, contacts and leads to gather information for stories.
  • Photographed or videotaped news events to provide visual coverage.
  • Developed and pursued stories independently and for assignment, covering range of topics and events.
  • Discussed issues with editors to establish priorities or positions.
  • Wrote and distributed press releases with photos to print, broadcast and social media on behalf of clients.
  • Checked reference materials to obtain relevant facts.
  • Gathered information about events through research, interviews and attendance at political, news and sports functions.
  • Collected information by conducting on-the-scene interviews with witnesses or bystanders.
  • Researched and analyzed background information related to stories to provide complete and accurate information.
  • Reviewed copy and corrected errors in content, grammar and punctuation by following prescribed editorial style and formatting guidelines.
  • Performed extensive research to back up stories.
  • Received assignments or evaluated news tips to develop newsworthy story ideas.
  • Researched story background information to provide complete and accurate information.
  • Met deadlines with reliable, in-depth news coverage.
  • Arranged interviews with witnesses and bystanders, providing first-hand accounts of stories.
  • Reported news stories for publication or broadcast, thoroughly describing background and details of events.
  • Developed connections with public relations contacts, providing exemplary sources for news stories.
  • Gathered information and developed perspectives about news subjects through research, interviews and observation.
  • Determined focus of news by staying on top of local, national and international events.
  • Assigned stories to reporters and journalists.
  • Analyzed and interpreted news and information received from various sources to broadcast information.
  • Revised work to meet editorial approval or fit time or space requirements.
  • Developed ideas or material for columns or commentaries by analyzing and interpreting news, current issues or personal experiences.
  • Posted on social media sites frequently to increase news broadcast traffic.
  • Received assignments or evaluated leads or tips to develop story ideas.
  • Presented news stories through in-depth videotaped segments or live transmissions from on-scene reporters.
  • Presented local news and feature reports in public radio style on both local and national news programs.
  • Reviewed and evaluated notes taken about news events to isolate pertinent facts and details.
  • Wrote online blog entries to address news developments or offer additional information, opinions or commentary on news events.
  • Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.

Education

Women leadership Academy Programme -

The Aga Khan University
04.2023

Master in Communication Development -

University of Nairobi
Kenya
2020-12

Bachelor of Arts - Communication (Public Relations)

Jomo Kenyatta University
Kenya
12.2014

Skills

  • Media Risk Management
  • Expense Management
  • Social Media Management
  • Leadership & Planning
  • Advocacy
  • Journalism & Media
  • Media Relations Management
  • Stakeholder Engagement
  • Communication Strategy
  • Brand Management
  • Content Strategy Development
  • Public Relation Management
  • Human Rights
  • Contracts Management
  • Development Communication
  • People Management
  • Training & Capacity Building
  • Press Releases
  • Press Release Writing
  • Photography
  • Internal Communications
  • Media Communications

Affiliations

Media Council of Kenya (MCK), Accredited Member

Successsnapshots

  • Spearheaded Increased online visibility for WHHs work that helped the Local/Int'l partners to engage online thus resulting to enhanced partnerships and collaborations with organizations.
  • Enhanced communication and information flow towards ensuring success of planned activities Timely implementation, schedules and delivery of planned activities and reports.
  • Successfully Researched and Drafted Communication collaterals e.g. press releases with the aim of generating Content for newsletters/e- magazines.
  • Spearheaded pro-active and reactive contact with Editors and Journalists; first point of contact for media enquiries, monitor discussions on social media sites, anticipate emerging stories, pro-active media engagement for clients.
  • Developed key skills in writing, editing reading, voicing stories, shooting good videos, take still photos as well as excellence in general camera work.
  • Created partnerships with like-minded organizations that brought about synergies and good collaboration with implementation of projects across counties.

Consultancies

  • Welthungerhilfe, Training in Monitoring & Evaluation; Measuring Success, 09/2018
  • Certificate in business advocacy fund training, 10/2014

References

  • Ms Kerstin Bandson, Welthungerhilfe HQ (Bonn), Head of Communications, kerstin.bandson@wlehungerhilfe.de
  • Mr. David Oyori, Danish Refugee Council, Project Coordinator, oyoridavid@gmail.com
  • Mr. Stephen Oyugi, Amnesty International, Program Manager, stephen.oyugi@amnesty.or.ke

Training

  • Hostile Environment Awareness (HEAT) training, 03/2023
  • Advocacy 101 training, 07/2022
  • Fact-Checking Masterclass, 07/2022
  • Certificate in Engaging the Media for CSOs, The AGA KHAN University, 04/2021
  • Certificate in Human Rights Based Approach Systems, 06/2022
  • Concentration, human rights monitoring principles and strategies, Independent Medico Legal Unit (IMLU), 05/2014 - 05/2016
  • Certificate Shrinking Political and Civic Space Course, MS-TCDC Arusha Tanzania
  • Certificate in Strategic Marketing Masterclass, Chartered Institute of Marketing (CIM), 04/2017
  • Certificate in Managing Projects, African Management Initiative
  • Certificate in Managing Money, African Management Initiative

References

References available upon request.

Timeline

Advocacy and Communications Officer

Danish Refugee Council
2023.10 - Current

Communications Coordinator

Welthungerhilfe
2022.01 - 2023.06

Communications, Public Relations / Social Media Officer

2014.02 - 2015.02

Journalist

2010.10 - 2014.02

Women leadership Academy Programme -

The Aga Khan University

Master in Communication Development -

University of Nairobi

Bachelor of Arts - Communication (Public Relations)

Jomo Kenyatta University

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Asenath Niva Ombega