ARNOLD M MWAGODI
Head Of Marketing
Nairobi, Nairobi Province,Kenya
Summary
A consumer satisfaction journey that began 10 Years ago has fostered a love for nurturing brands from infancy to market leadership. Passionate about the power of storytelling and bringing brands to life by unpacking the brand proposition to the target audience in a compelling way. Current brand market share of 40%. 20% Year on year volume growth.
Overview
12
12
years of professional experience
Work History
HEAD OF MARKETING
Eat N' Go Africa
Nairobi, 30
10.2025 - Current
- Lead the overall strategic and operational direction of the Marketing function.
- Own the development of marketing strategy, brand plans, and budgets.
- Oversee the design, execution, and governance of all marketing campaigns.
- Define and drive segmentation, targeting, and positioning across priority consumer segments.
- Lead customer lifecycle management and retention strategies.
- Track and interpret customer, competitor, and market dynamics to inform decision-making.
- Manage agency partners and cross-functional stakeholders to deliver aligned, market-level business plans.
- Drive brand equity and commercial performance, delivering sustainable top- and bottom-line growth across categories.
BRAND MANAGER
Kenchic Limited
Nairobi, Nairobi Province
04.2022 - 10.2025
- Rejuvenation of Kenchic brand by modernizing the image, revamping packaging, and repositioning it to appeal to a new generation of consumers.
- Spearheading brand extensions and NPDs to increase the brand offering and increase revenues.
- Brand strategy and integrated marketing communications to increase usage and enhance brand loyalty and advocacy.
- Launched Crispy Kuku line of breaded chicken range that re-introduced the Kenchic brand to the Kenyan market.
- Launched The Naked Truth campaign that unpacked the farm-to-fork value proposition thus cemented brand loyalty and increased revenues by 30%.
- Launched Hungarian Choma Sausage with a differentiated positioning and value proposition, contributing 17% to the further processed volumes.
BRAND MANAGER
Capwell Industries Limited, Thika
11.2016 - 03.2022
- Generation and analysis of consumer, brand and category insights to guide product offering and (re)align brand positioning.
- Analysis of category trends, competitor activity and brand performance to identify issues and opportunities for the firm.
- Driving new product developments and renovation projects to guide the firm towards sustainable growth.
- Identifying and execution of relevant trade and shopper marketing initiatives to increase top of mind awareness and brand recall.
- Planned and executed Pearl Pishori Rice thematic ATL, BTL and digital campaigns that cemented market leadership and grew market share to 40%.
- Launched Amaize Premium Maize Meal that grew flour volumes by 10%.
TRADE MARKETING EXECUTIVE
Devjani Food Industries Kenya Limited, Nairobi
04.2015 - 10.2016
- Creating and executing trade picture of success across the distribution channels.
- Reporting on market-place research, competitor analysis and advising business on direction to take.
- Created and executed trade picture of success across distribution channels, thus revamping the net promoter score.
- Co-ordinated the seeding activities of Daima milk and yogurt in general trade that grew numeric and weighted distribution.
BRAND EXECUTIVE
Kenafric Industries Limited, Nairobi
10.2013 - 03.2015
- Assisted Brand Manager in launching Fresh Chewing Gum, targeted to teens segment. This opened new revenue streams from a new segment.
Education
CIM Level 6: Diploma - Professional Marketing
Simon Page College of Marketing
ABMC Completion Certificates - undefined
01.2020
BSc. - International Business Administration- Marketing
United States International University- Africa
01.2013
Skills
- Research & Insights
- Marketing Strategy
- P&L
NPD
Sales Enablement
Budget Management
Websites
References
- Agnes, Kariuki, HR Business Partner, akariuki@kenchic.com, +254 793 288761, Kenchic PLC
- Weslene, Orwoba, Senior Marketing Manager, worwoba@coca-cola.com, +254 731 661563, The Coca Cola Company
- Obadiah, Gitiye, Group HR Manager, obadiah.r@bfl.co.ke, +254 723 706651, Bahari Forwarders Group
ACHIEVEMENTS
- Certificate of Attendance EQ for Leaders Workshop (2024)
- Certificate of Participation- Brand Management Training Kenya Association of Manufacturers (2017)
Timeline
HEAD OF MARKETING
Eat N' Go Africa
10.2025 - Current
BRAND MANAGER
Kenchic Limited
04.2022 - 10.2025
BRAND MANAGER
Capwell Industries Limited, Thika
11.2016 - 03.2022
TRADE MARKETING EXECUTIVE
Devjani Food Industries Kenya Limited, Nairobi
04.2015 - 10.2016
BRAND EXECUTIVE
Kenafric Industries Limited, Nairobi
10.2013 - 03.2015
ABMC Completion Certificates - undefined
BSc. - International Business Administration- Marketing
United States International University- Africa
CIM Level 6: Diploma - Professional Marketing
Simon Page College of Marketing