Summary
Overview
Work History
Education
Skills
Timeline
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Archana Raj L.R

Digital Marketing Specialist
Nairobi, Nairobi Province

Summary

Dynamic and driven Digital Marketing Intern with over a year of hands-on experience in paid advertising, SEO, social media marketing, and content creation. Adept at strategizing and executing digital campaigns to enhance brand visibility, foster community engagement, and drive measurable results. A proven leader with entrepreneurial experience as the co-founder of Dhaarini Collections, where I honed skills in digital marketing strategy and client relations. Passionate about continuous learning and applying marketing expertise to innovative campaigns in the hospitality and tourism industry. Aiming to leverage my skills, creativity, and passion for growth to contribute to a dynamic team and drive brand success.

Overview

8
8
years of professional experience
2
2
Languages

Work History

Digital Marketing Intern

Internship
03.2024 - Current

Develop and execute paid advertising campaigns across Meta and Google platforms, optimize SEO strategies, and manage social media content to enhance brand visibility and engagement for wellness and lifestyle clients.

Health & Wellness Coach

Self-employed
07.2022 - 12.2024

Provided personalized wellness coaching, integrating lifestyle and nutrition guidance. Created digital content to educate and engage clients, fostering sustainable health habits.

Co-Founder- Dhaarini Collections

Self-employed
02.2023 - 02.2024

Launched and managed a community-focused clothing brand, overseeing marketing strategies, customer engagement, and digital campaigns to drive brand growth.

Cultural Secretary

Kerala Association of Kenya
03.2021 - 03.2022
  • Facilitated collaborative efforts between different departments within the organization which resulted in stronger working relationships.
  • Recruited volunteers for various projects, cultivating a dedicated support network for ongoing initiatives.
  • Organized community events and managed digital outreach, strengthening cultural ties and enhancing member engagement through social media platforms.

Liaison Officer – International Marketing

Aabijann Hospitality Pvt Ltd
06.2017 - 12.2018


  • Maintained an open line of communication with clients, ensuring satisfaction and addressing any concerns promptly.
  • Managed conflict resolution, ensuring positive outcomes for all parties involved in disputes or disagreements.
  • Facilitated international patient services, coordinated cross-cultural communications, and collaborated with digital teams to enhance global outreach and patient acquisition.

Education

Master of Science - Physics

Amrita Vishwa Vidhyapeetham
Kerala, India
04.2001 -

Bachelor of Science - Physics

Calicut University
Kerala, India
04.2001 -

Skills

    Digital marketing & Analytics

    Social Media Marketing & Content Creation

    Paid Advertising

    Community Engagement & Relationship Building

    Project Management & Strategy

    Leadership & Management

    Adaptability & Continuous Learning

    Personal Development & Mindset



Timeline

Digital Marketing Intern

Internship
03.2024 - Current

Co-Founder- Dhaarini Collections

Self-employed
02.2023 - 02.2024

Health & Wellness Coach

Self-employed
07.2022 - 12.2024

Cultural Secretary

Kerala Association of Kenya
03.2021 - 03.2022

Liaison Officer – International Marketing

Aabijann Hospitality Pvt Ltd
06.2017 - 12.2018

Master of Science - Physics

Amrita Vishwa Vidhyapeetham
04.2001 -

Bachelor of Science - Physics

Calicut University
04.2001 -
Archana Raj L.RDigital Marketing Specialist