Antony Sigana
Summary
Dynamic and results-driven professional with over a decade of experience in sales and administration roles. Proven track record of exceeding sales targets, building and maintaining strong client relationships, and driving revenue growth. Seeking a challenging opportunity to leverage expertise in sales strategy development, client acquisition, and team leadership in a dynamic organization.
Overview
14
14
years of professional experience
Work History
SALES REPRESENTATIVE
Southrift Grain Millers Limited
11.2020 - 12.2023
- Identified and targeted potential customers within the maize milling industry, resulting in an annual increase in new business accounts
- Identified and pursued new business opportunities through prospecting, cold calling, and networking
- Conducted regular market research and analysis to stay updated on industry trends, competitor activities, and customer preferences
- Developed and maintained relationships with key clients, increasing repeat business
- Built and maintained customer base, established rapport with prospective customers, assessed customer needs through effective questioning, and guided customers to appropriate choices
- Maintained weekly sales forecasts and provided regular reports to management
- Monitored sales performance metrics and provided regular reports to management, highlighting achievements, challenges, and opportunities for improvement
- Running a complete sales cycle for all customers in the assigned areas and cultivating customer relationships.
SALES ADMINISTRATOR
Mombasa Maize Millers Limited
09.2016 - 09.2020
- Received and processed sales orders accurately and efficiently, ensuring all required information was complete
- Coordinated with various departments, such as production and logistics, to ensure timely order fulfillment
- Responded to customer inquiries promptly and professionally via email, phone, or in person
- Provide information about products, pricing, availability, and delivery schedules
- Assist in resolving customer complaints or issues by coordinating with relevant departments
- Provided administrative support to the sales team, including scheduling meetings and preparing sales presentations
- Monitored inventory levels, coordinated with suppliers for timely replenishment, and tracked shipments
- Ensured accurate stock levels and assist in resolving any discrepancies
- Built and maintained strong customer relationships by providing exceptional customer service
- Maintained accurate records of all sales development activity in our CRM.
TERRITORY SALES OFFICER
Africa Fuel and Lubricants Limited
01.2014 - 08.2016
- Grew customer base by acquiring new customers and consistently exceeding sales targets
- Develop and execute sales strategies to drive revenue growth in the B2B market, consistently exceeding quarterly and annual sales targets
- Established and sustained relationships with Key accounts
- Develop and implement strategic sales plans to achieve company objectives
- Fostered teamwork by sharing insights and techniques with peers, contributing to a 15% overall team sales performance improvement
- Addressed customer questions, problems, and complaints in person and via phone to maintain positive relationships and support smooth communications
- Achieved and exceeded sales targets by upselling and cross-selling products
- Conducted market research and analysis to identify potential markets, customer trends, and competitive landscape.
SALES EXECUTIVE
Keya Trading Agencies Limited
07.2011 - 12.2013
- Contacted new and existing customers to discuss their needs and explain how specific products could meet them
- Spearheaded sales initiatives to generate new business opportunities and increase revenue streams
- Collaborated with colleagues to exchange selling strategies and marketing information
- Identify and contact new leads to generate additional business, exceeding sales quotas by 14% on average
- Built multiple customer relationships and cultivate long-term partnerships
- Resolved customer complaints promptly while providing excellent customer service
- Collaborated with cross-functional teams to support sales efforts and enhance customer experience
- Analyze market trends and competitor activity to inform sales strategies and maximize competitive advantage
- Demonstrated strong interpersonal skills in establishing customer relationships, leading to increased sales and client loyalty.
LEAD GENERATOR
Barclays Bank of Kenya
01.2011 - 06.2011
- Provided the Bank with product sales leads by soliciting business from prospective customers
- Conducted discovery calls with prospects to qualify for opportunities
- Completed loan applications by conducting a thorough assessment of credit requests and analyzing the borrower's ability to repay while ensuring compliance with the bank's legal and KYC requirements
- Completed loan applications and provided customers with advice on banking products
- Provided customers with advice on completing application forms for all the bank's products including opening accounts and loan products
- Build and maintain strong relationships with clients, addressing their needs and concerns to ensure customer satisfaction
- Supported and maintained a good relationship with existing and new clients and worked with various stakeholders to resolve customer problems relating to their banking needs.
GROUP SCHEME ADVISOR
Old Mutual Assurance Company Limited
10.2009 - 10.2010
- Identified potential markets for insurance products and developed effective marketing strategies
- Maintained accurate sales activity records and attended training sessions to remain up-to-date on industry best practices
- Identified prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences
- Maintained accurate records of sales activity, including data related to customer contacts, policy changes, and other pertinent information
- Attended training sessions regularly to remain up-to-date on industry best practices.
Education
DIPLOMA IN SALES AND MARKETING -
Technical University of Kenya, Nairobi
12.2007
CERTIFICATE IN BUSINESS ADMINISTRATION -
Technical University of Kenya, Nairobi
12.2005
KENYA CERTIFICATE OF SECONDARY EDUCATION -
Our Lady of Fatima Secondary School, Nairobi
12.2003
Skills
- Sales Strategy Development
- Customer Relationship Management
- Market Research and Analysis
- CRM Software Proficiency
- Communication Skills
- Problem-solving technique
- Sales Forecasting
- Team leadership
Websites
Additional Information
Knowledge of working with Microsoft Dynamics NAV (Enterprise Resource Planning tool)., International Computer Driving License., Competent Driver.
Timeline
SALES REPRESENTATIVE
Southrift Grain Millers Limited
11.2020 - 12.2023
SALES ADMINISTRATOR
Mombasa Maize Millers Limited
09.2016 - 09.2020
TERRITORY SALES OFFICER
Africa Fuel and Lubricants Limited
01.2014 - 08.2016
SALES EXECUTIVE
Keya Trading Agencies Limited
07.2011 - 12.2013
LEAD GENERATOR
Barclays Bank of Kenya
01.2011 - 06.2011
GROUP SCHEME ADVISOR
Old Mutual Assurance Company Limited
10.2009 - 10.2010
DIPLOMA IN SALES AND MARKETING -
Technical University of Kenya, Nairobi
CERTIFICATE IN BUSINESS ADMINISTRATION -
Technical University of Kenya, Nairobi
KENYA CERTIFICATE OF SECONDARY EDUCATION -
Our Lady of Fatima Secondary School, Nairobi