Hi, I’m
Antonia Wagura
Marketing Specialist
Nairobi
Summary
Productive Digital Marketing Specialist with expertise identifying market trends and customer needs to create highly targeted campaigns. Versatile professional well-versed in most aspects of online and offline marketing campaigns from concept development to launch. Dynamic team player and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
5
years of professional experience
3
Certification
Work History
The Leila Janah Foundation
Digital Marketing Executive
2022.09 - Current (2 years)
Job overview
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Project management and event organization
Arab America Foundation
Digital Marketer and Content Writer
2022.03 - 2022.08 (5 months)
Job overview
- Increased website traffic by implementing effective search engine optimization strategies.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
UTEST
Software test engineer
2019.12 - 2020.12 (1 year)
Job overview
- Identified critical bugs and worked closely with developers to ensure timely resolution, resulting in a more stable product.
- Enhanced product reliability through thorough functional, regression, and performance testing.
- Contributed to the successful launch of multiple software products by rigorously validating features throughout the development lifecycle.
- Assessed software bugs and compiled findings along with suggested resolutions for development team members.
HOPE HOUSE BABIES HOME
Caregiver
2019.05 - 2019.08 (3 months)
Job overview
- Enhanced children''s social skills by organizing group activities and promoting teamwork.
- Fostered emotional development by providing support, guidance, and encouragement during challenging situations.
- Facilitated naptime routines, creating a calm atmosphere conducive to restful sleep for young children in the home.
- Prepared healthy foods and beverages for children based on optimal dietary guidelines and individual restrictions.
- Monitored children's activities to verify safety and wellbeing.
Samasource, Nairobi, Nairobi
Marketing Specialist
2024.07 - Current (2 months)
Job overview
- Streamlined communication processes, leading to improved collaboration between departments.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Collaborated with sales team to drive revenue growth, implementing data-driven marketing tactics.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Fostered strong relationships with media outlets to secure advantageous coverage for company events and announcements.
- Enhanced online presence with creation of engaging content, attracting larger audience.
Education
Strathmore University , Nairobi, Kenya
Bachelor of Arts from International Studies
10.2022
Skills
- Web 2.0 Savvy
- Google Analytics Understanding
- Social Media Management
- Graphic Design Abilities
- Agile Project Management
- Influencer Marketing Strategies
- Digital Branding Strategies
- Relationship Building
- Creative and Innovative
Certification
- Kenya Model United Nations Training, 2019-2022
- Global Leadership Summit- 2021
- Creative Writing Masterclass, Jackson Bikozulu - 2023
- First Aid Training - 2023
- Digital Marketing Masterclass , Strathmore University - 2022
- Project Management Foundations, LinkedIn Learning - 2023
Languages
Swahili
Native language
Spanish
Beginner
A1
English
Advanced
C1
Computer Skills And Tools
- Microsoft: Office, Microsoft, PowerPoint, Word, Office
- Google: Docs, Drive
- HubSpot
- Semrush
Hobbies and Interests
- Photography
- Art
- Gardening
- Creative writing
References
- Reggie Baraza, QA Engineer, UTest, Reggiebaraza@gmail.com, +254 719 890 968
- Eleda Juvy, Current Mentor, Strathmore University, jeleda@strathmore.edu, +254 719 287 988
- Laizer Shiayukah, Home manager, Hope House Babies Home, housemanager@hopehousebabieshome.org, +254 720 009 716
- Warren David, Co-founder, Arab America Foundation, wdavid@arabamerica.com, +1 (313) 999-6000
- Liliosa Mbirimi, Programme Director, The Leila Janah Foundation, liliosa@samasource.org, +254 725 287 713
Timeline
Marketing Specialist
Samasource
2024.07 - Current (2 months)
Digital Marketing Executive
The Leila Janah Foundation
2022.09 - Current (2 years)
Digital Marketer and Content Writer
Arab America Foundation
2022.03 - 2022.08 (5 months)
Software test engineer
UTEST
2019.12 - 2020.12 (1 year)
Caregiver
HOPE HOUSE BABIES HOME
2019.05 - 2019.08 (3 months)
Strathmore University
Bachelor of Arts from International Studies
- Kenya Model United Nations Training, 2019-2022
- Global Leadership Summit- 2021
- Creative Writing Masterclass, Jackson Bikozulu - 2023
- First Aid Training - 2023
- Digital Marketing Masterclass , Strathmore University - 2022
- Project Management Foundations, LinkedIn Learning - 2023
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