Hi, I’m
Antonia Wagura
Nairobi
Summary
Productive Digital Marketing Specialist with expertise identifying market trends and customer needs to create highly targeted campaigns. Versatile professional well-versed in most aspects of online and offline marketing campaigns from concept development to launch. Dynamic team player and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
6
years of professional experience
1
Certificate
Work History
Samasource
Marketer
07.2024 - Current
Job overview
- Fostered a culture of continuous improvement, regularly evaluating and adjusting demand generation strategies to maximize results.
- Implemented targeted email marketing campaigns that nurtured leads through the sales funnel towards conversion.
- Aligned with sales to optimize outreach strategies, conversion and workflow.
- Created compelling content for various marketing channels, driving brand awareness and lead generation efforts.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
- Created compelling content for various digital channels, enhancing engagement and encouraging shares.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Conducted detailed market research to inform strategic planning and decision-making.
- Streamlined digital marketing processes by introducing automation tools, saving time and resources.
- Created content strategies for digital media.
The Leila Janah Foundation
Digital Marketing Executive
09.2022 - 06.2024
Job overview
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Project management and event organization
Arab America Foundation
Digital Marketer and Content Writer
03.2022 - 08.2022
Job overview
- Increased website traffic by implementing effective search engine optimization strategies.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
UTEST
Software test engineer
12.2019 - 12.2020
Job overview
- Identified critical bugs and worked closely with developers to ensure timely resolution, resulting in a more stable product.
- Enhanced product reliability through thorough functional, regression, and performance testing.
- Contributed to the successful launch of multiple software products by rigorously validating features throughout the development lifecycle.
- Assessed software bugs and compiled findings along with suggested resolutions for development team members.
HOPE HOUSE BABIES HOME
Caregiver
05.2019 - 08.2019
Job overview
- Enhanced children''s social skills by organizing group activities and promoting teamwork.
- Fostered emotional development by providing support, guidance, and encouragement during challenging situations.
- Facilitated naptime routines, creating a calm atmosphere conducive to restful sleep for young children in the home.
- Prepared healthy foods and beverages for children based on optimal dietary guidelines and individual restrictions.
- Monitored children's activities to verify safety and wellbeing.
Education
Strathmore UniversityNairobi, Kenya
Bachelor of Arts from International Studies
10.2022
Skills
- Web 20 Savvy
- Google Analytics Understanding
- Social Media Management
- Graphic Design Abilities
- Agile Project Management
- Influencer Marketing Strategies
- Digital Branding Strategies
- Relationship Building
- Creative and Innovative
Certification
- Kenya Model United Nations Training, 2019-2022
- Global Leadership Summit- 2021
- Creative Writing Masterclass, Jackson Bikozulu - 2023
- First Aid Training - 2023
- Digital Marketing Masterclass , Strathmore University - 2022
- Project Management Foundations, LinkedIn Learning - 2023
Languages
Swahili
Native language
Spanish
Beginner
A1
English
Advanced
C1
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Computer Skills And Tools
- Microsoft: Office, Microsoft, PowerPoint, Word, Office
- Google: Docs, Drive
- HubSpot
- Semrush
Timeline
Marketer
Samasource
07.2024 - Current
Digital Marketing Executive
The Leila Janah Foundation
09.2022 - 06.2024
Digital Marketer and Content Writer
Arab America Foundation
03.2022 - 08.2022
Software test engineer
UTEST
12.2019 - 12.2020
Caregiver
HOPE HOUSE BABIES HOME
05.2019 - 08.2019
Strathmore University
Bachelor of Arts from International Studies
Hobbies and Interests
- Photography
- Art
- Gardening
- Creative writing
References
- Reggie Baraza, QA Engineer, UTest, Reggiebaraza@gmail.com
- Eleda Juvy, Current Mentor, Strathmore University, jeleda@strathmore.edu
- Laizer Shiayukah, Home manager, Hope House Babies Home, housemanager@hopehousebabieshome.org
- Warren David, Co-founder, Arab America Foundation, wdavid@arabamerica.com
- Liliosa Mbirimi, Programme Director, The Leila Janah Foundation, liliosa@samasource.org
Computer Skills And Tools
- Microsoft: Office, Microsoft, PowerPoint, Word, Office
- Google: Docs, Drive
- HubSpot
- Semrush
Hobbies and Interests
- Photography
- Art
- Gardening
- Creative writing
References
- Reggie Baraza, QA Engineer, UTest, Reggiebaraza@gmail.com, +254 719 890 968
- Eleda Juvy, Current Mentor, Strathmore University, jeleda@strathmore.edu, +254 719 287 988
- Laizer Shiayukah, Home manager, Hope House Babies Home, housemanager@hopehousebabieshome.org, +254 720 009 716
- Warren David, Co-founder, Arab America Foundation, wdavid@arabamerica.com, +1 (313) 999-6000
- Liliosa Mbirimi, Programme Director, The Leila Janah Foundation, liliosa@samasource.org, +254 725 287 713
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