Anthony Mbugua

• Responsible for collaborating with the creative director, art directors and other specialists to produce captivating and successful content.
• Responsible for ideation and pitching for content strategies and long-term campaigns.
• Responsible for creating ads based and reviewing them based on lead generation performance and customer insights.
• Responsible for creating weekly & monthly content calendars, scripts & copy for digital-out-of-home, billboards and TV & digital commercials.
• Responsible for managing a team of junior staff members.

Achievements:

• The Naivas Supermarket WhatsApp channel, a key platform for the retailer, has grown from 50k followers to 230k followers in 8 months during my time.
• The Naivas Supermarket Share of Voice has been at an average of 25%, placing us second in ranking, with a continued improvement in positive sentiments.
• Part of the team that successfully launched two high-performing retail campaigns for Naivas Supermarket: the 35th Anniversary celebration, which saw a 10% spike in sales above target and the Kikapu Kibonge campaign.
• Successfully pitched and won the Britam business, which is now part of the company's portfolio.
• The AMG Real Estate social media channels now have an average of 500k reach, an improvement in 3 months.

• Responsible for managing online brand reputation by using tools such as Brandwatch & Meltwater to assess customer negative and positive sentiment and escalate in case of crisis.
• Maintaining website content with press releases and checking on the SEO of different product-related landing pages.
• Responsible for budget management for the Bank's product campaigns to ensure we drive ROI through lead generation and conversion.
• Responsible for managing prospective clients on our CRM system and integrating campaigns on Microsoft Dynamics 365 to track the performance of email & SMS marketing campaigns and customer queries.

Achievements:

• Led the Unlock Rewards digital mobile-based app campaign for the Bank in Nairobi. This generated Ksh 100M (US$775k) in non-funded income and reached over 6M users with a digital media budget of Ksh 2M (US$15K) over 3 months.
• Led the Deposit Mobilization campaign, raising over Ksh 6bn (US$46M) in customer deposits over 6 months, reaching 5m users online and driving 7m impressions. The campaign aimed at increasing deposits, targeting both online and in-branch deposits.

• Responsible for creating copy & content for brand social media pages.
• Responsible for ideation & digital marketing strategies for brand campaigns.
• Responsible for sharing weekly and monthly reports on campaign performance and drawing actionable insights.

Achievements:

• I led the copywriting for Jubilee Health Insurance's B2B campaign, 'Size Yako' (Your Size). The campaign received recognition at the Marketing Society of Kenya 2022/2023 Awards and was second runner-up.
• I was on the conceptualisation team for Ketepa Tea's Men's Health campaign, known as 'Tea for Men.' The campaign received recognition for content marketing at the Kenya Digital Media Awards 2022.

• Responsible for digital media buying on Meta and Google.
• Responsible for PR outreach through press releases during main culinary events such as Nairobi Burger Week & The Big Brunch.

Achievements:

• I achieved over 2 million paid media impressions for the MasterCard Date Night and Smirnoff Vodka Month campaigns. The success of the campaigns led to the acquisition of repeat clients.
• EatOut's social media pages saw significant growth during my time. Instagram followers increased from 53,000 to 60,000, and Twitter followers grew from 80,000 to 104,000. This growth prompted the sales team to raise retainer agency fees for some clients due to increased reach, impressions, and engagement value.

• Responsible for creating monthly content calendars.
• Responsible for writing SEO-friendly lifestyle articles & newsletters for the Yummy website: reviews, interviews, and press releases.

Achievements:

• During my time at Yummy, the website's page views doubled from 30,000 to 60,000 due to better quality and increased quantity of articles, leading to improved visibility on search engines.
• During my tenure, we successfully onboarded 3 new digital clients for the Yummy website. We secured ad space and an advertorial from Beyond Fruits, Upfield and Tulip by Danish Crown, increasing reviews.
• I led the team in growing Yummy's social media presence. The Instagram page grew from 6,000 to 10,800 followers, while Facebook grew from 5,000 to 11,000 followers.

• Responsible for writing SEO-friendly viral content for the Kenyabuzz lifestyle website.
• Attending events & providing coverage.

Achievements:

• I was involved in organising Nairobi's inaugural Movie Week, sponsored by Visa and named 'Visa-Kenyabuzz Movie Week'. The week-long event took place from March 16th to 23rd, 2018, and generated a revenue of Ksh 3M (US$23k).
• I played a key role in the team that created a new section on the Kenyabuzz lifestyle website called 'Trends'. The goal was to leverage Twitter's trending topics to attract more visitors to the website. We achieved a consistent 53,000 page views on the website every month.

• I was part of the pioneering group of student writers for the university section of the Capital FM website, 'The Sauce'. I was responsible for conducting interviews with student leaders and creatives and collecting news from my campus.