ANTHONY KIETI

I spend most of my time generating insights and using them to influence the direction of communications. This usually involves:

• Understanding the real world, and where the client’s brand fits in
• Developing strategic thinking based on insight
• Defining clear roles for communications
• Giving clear and stimulating direction to creative people
• Monitoring how the communications are working

As a strategy planner, I guide teams on every brief to ensure synergy and sharp focus on the end goal of a project. I ensure collaboration from account management to research, creative, digital and media to produce a combined effect greater than the sum of their separate efforts.

Brands Handled

Mozilla |KCB | Safaricom| DTB | KBL | PS Kenya

Providing value as the Creative Department manager while doubling up as the agency Project Manager.

• Create, enforce and track project plans for 360 degree advertising and communications projects to ensure strategy conversion into application.
• Project budget preparation and cost-to-resource allocation, tracking budget utilization and project on budget completion.
• Track new business initiatives against preset business targets with weekly sprint meetings and quarterly reporting to the board.
• Manage the creative department and periodically report to management on the status of the department to ensure focus on goals is maintained.
• Identify, hire and manage resources for the creative department.
  Custodian for shared resources and learning to ensure employee training and continuous skill improvement for end-to-end brand management.
• Lead Creative and Strategy brainstorms in the constant pursuit of solutions for the brands handled by the agency.

Brands Handled

KCB | Safaricom| DTB | KBL | PS Kenya | KRA | Kenya Power | Mitchell Cotts | Tullow | MoH | MoICT

Managed the Creative Department in providing end-to-end marketing solutions for several key brands:

• Created, enforced and tracked project plans for advertising campaigns.
• Involved in staffing for the agency, working closely with HR and management.

Brands Handled

Crown Paints | MTN | SONY | UAP-OLD MUTUAL | DusitD2 | Movenpick Hotel |MRM | Weetabix | Capwell Industries | Ramco

In-order to influence conversations for the brands handled by the agency, I managed cross-functional teams, providing key leadership in brand management:

• Assigned tasks and set up project briefing and review meetings.
• Worked closely with the Account Management department to ensure work was delivered in time and on cost.

Brands Handled

Kenya Airways | Safaricom | Coke | APA Insurance |NIC Bank KCB | Weetabix | Basco Paints

Was the tender executive for the agency:

• Prepared and submitted all new business tender documents.
• Sourced for supplier quotes and worked on client cost estimates.

Brands Handled

Fly emirates | Wrigley EA | Sameer Africa | Crown Paints
National Bank | Heritage Insurance | PostBank | Golden Africa