Hi, I’m
Anthony Karanja Kamau
Senior Agribusiness Commercial Manager | Crop Nutrition & Agricultural Inputs | Key Account & Market Development Leader
Nakuru
Summary
Regional Marketing Officer leading commercial strategy, distributor development, and farmer engagement across 13–15 counties while managing 25–60 distributor and key institutional accounts. Coordinates regional distribution for about 50,000 metric tonnes of fertilizer each year and supports a portfolio valued at roughly KES 3 billion. Manages a team of 12 and has helped increase agricultural product uptake by 35% while expanding engagement to more than 5,000 farmers.
Overview
13
years of professional experience
Work History
NATIONAL CEREALS AND PRODUCE BOARD (NCPB) South Rift Region
Regional Marketing Officer
10.2019 - Current
Job overview
- Commercial Leadership
- Drive annual commercial plans aligned with organizational growth objectives.
- Support regional revenue growth by expanding customer acquisition and strengthening distributor performance.
- Drove regional revenue growth by expanding customer acquisition and enhancing distributor performance.
- Key Account & Distributor Management
- Negotiate commercial partnerships that improve market penetration and increase fertilizer accessibility.
- Maintain long-term strategic relationships with high-value commercial accounts.
- Market Development
- Execute regional product launches, farmer engagement programs, exhibitions, and field demonstrations.
- Developed commercial initiatives targeting emerging crop segments, increasing access for underserved markets.
- Commercial Operations
- Coordinated distribution planning for 50,000 metric tonnes of fertilizer to ensure timely market availability.
- Support annual regional sales portfolio valued at approximately KES 3 billion.
- Work closely with logistics and supply chain teams to ensure product availability.
- Leadership
- Lead, coach and mentor a regional marketing team of 12 professionals.
- Monitor team performance through KPIs and regular coaching.
- Foster a high-performance, customer-focused culture.
- Key Achievements
- Increased agricultural product uptake by 35%.
- Expanded engagement with over 5,000 farmers.
- Improved regional product availability through coordinated distribution across 40 depots.
- Successfully developed strategic partnerships with county governments and cooperative societies.
- Received multiple Employee of the Month awards for outstanding commercial performance.
DRAGONFLY AGENCY (LG Electronics East Africa Projects)
Project Supervisor
02.2019 - 08.2019
Job overview
- Coordinated field marketing activations and supervised promotional teams to ensure smooth execution.
- Coordinated field marketing activations and supervised promotional teams to enhance execution quality.
- Led brand activation and field marketing campaigns for LG Electronics projects across East Africa.
- Analyzed campaign performance data and provided recommendations that informed strategic decision-making.
- Collaborated with clients and internal teams to ensure timely delivery of high-quality commercial projects.
SAFARICOM WEZESHA – GENERATION PROGRAM
Financial Sales Trainer
08.2018 - 11.2018
Job overview
- Delivered entrepreneurship, financial literacy, and sales capability training to over [number] youth and MSMEs, enhancing their ability to navigate financial landscapes.
- Coached participants in customer acquisition and sales techniques, driving business growth for their enterprises.
- Monitored programme performance and conversion metrics, implementing strategies that enhanced training effectiveness.
- Supported enterprise development initiatives aimed at increasing financial inclusion.
SKILLS DRILL – GENERATION PROGRAM (Sanlam Training School)
Financial Sales Trainer
02.2018 - 07.2018
Job overview
- Trained sales professionals in customer relationship management, consultative selling, and financial products to enhance sales effectiveness.
- Designed and delivered practical coaching programs to improve commercial performance.
- Monitored trainee progress, implementing targeted performance improvement plans to address skill gaps.
- Created training reports with actionable recommendations for program enhancement to drive continuous improvement.
KENYA COMMERCIAL BANK (KCB) – Agri-Direct
Direct Sales Representative
06.2017 - 01.2018
Job overview
- Exceeded assigned sales targets within the territory.
- Surpassed sales targets consistently within territory, driving revenue growth.
- Grew agribusiness account portfolio while enhancing relationships with farmers.
- Ensured timely client follow-up and accurate financial reporting.
KENYA INSTITUTE OF ORGANIC FARMING (KIOF)
Distance Learning Coordinator / Extension Program Manager
08.2015 - 04.2017
Job overview
- Conducted technical field demonstrations, farmer trainings, and agronomic advisory services to promote sustainable crop production, enhance soil health, and improve agricultural practices.
- Managed agricultural extension programs supporting sustainable farming practices.
- Delivered capacity-building initiatives for farmers across multiple agricultural value chains, fostering skills development and knowledge transfer.
- Conducted technical field demonstrations, farmer trainings, and agronomic advisory services promoting sustainable crop production, soil health, and improved agricultural practices.
- Conducted field demonstrations, farmer training, and agribusiness advisory services.
B.O.G Teacher
05.2013 - 08.2013
Job overview
- Taught Business Studies and Agriculture, mentoring students in leadership, entrepreneurship, and career development to foster their personal and professional growth.
- Developed and implemented engaging lesson plans aligned with curriculum standards.
- Facilitated classroom discussions to encourage critical thinking and student participation.
- Utilized educational technology tools to enhance learning experiences and streamline assessments.
Education
Kenyatta University
Bachelor of Agribusiness Management and Trade
01-2016
University Overview
GPA: Second Class Upper
St. Anthony Boys High SchoolKitale
Kenya Certificate of Secondary Education (KCSE)
01-2011
University Overview
GPA: A-
Skills
Commercial Strategy Development
Revenue Growth & Market Expansion
Key Account Management
Distributor & Dealer Network Management
Market Intelligence & Competitor Analysis
Trade Marketing
Budget Management
Leadership & Coaching
Stakeholder Engagement
Channel Development
EXECUTIVE CAREER HIGHLIGHTS
EXECUTIVE CAREER HIGHLIGHTS
Repeatedly recognized as Employee of the Month and for outstanding commercial performance.Timeline
Regional Marketing Officer
NATIONAL CEREALS AND PRODUCE BOARD (NCPB) South Rift Region
10.2019 - Current
Project Supervisor
DRAGONFLY AGENCY (LG Electronics East Africa Projects)
02.2019 - 08.2019
Financial Sales Trainer
SAFARICOM WEZESHA – GENERATION PROGRAM
08.2018 - 11.2018
Financial Sales Trainer
SKILLS DRILL – GENERATION PROGRAM (Sanlam Training School)
02.2018 - 07.2018
Direct Sales Representative
KENYA COMMERCIAL BANK (KCB) – Agri-Direct
06.2017 - 01.2018
Distance Learning Coordinator / Extension Program Manager
KENYA INSTITUTE OF ORGANIC FARMING (KIOF)
08.2015 - 04.2017
B.O.G Teacher
05.2013 - 08.2013
St. Anthony Boys High School
Kenya Certificate of Secondary Education (KCSE)
Kenyatta University
Bachelor of Agribusiness Management and Trade