Trade & Enterprise Development Expert with 13 years of global experience in government, multinational organisations, and start-ups. Adept at empowering companies to meet objectives, achieve growth, and actualise their business mission. Advises entrepreneurs and companies to adjust business to grow sustainably, claim benefits, access government programmes, and raise capital. Experience covers Banking, Enterprise Development & Growth, and Public Service. Managing special projects and programme rollouts for companies and MDA's.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Officer Product & Market Development
Kenya Export Promotion & Branding Agency
04.2023 - Current
Participating in activities tied to the promotion & development of proper product packaging, branding, labeling, and bar-coding solutions for the Manufacturers & MSMEs' exportable products;
Identifying capacity gaps among Manufacturer & MSMEs producers/exporters and participating in developing and implementing interventions such as export coaching programs, instructive training workshops, onsite coaching etc;
Participate in test marketing activities and product launch campaigns and development of product promotional material such as product catalogs, brochures.
Chief Executive Officers' Personal Assistant
Kenya Export Promotion & Branding Agency
04.2020 - 04.2023
Formed and sustained strategic relationships with clients.
Met individually with employees to offer feedback and insight on job tasks based on careful review.
Led and contributed to market and business development activities, identifying and pursuing new potential client services opportunities.
Drafted reports to discuss developments and issues during board meetings.
Used good judgement in assessing challenging developments to provide insightful resolutions for company.
Established professional relationships with business partners, shareholders and authorities to develop trust, rapport and reliability.
Developed business strategies to establish short and long-term goals for company.
Identified market insights, developing trends and techniques to present to board of directors.
Managed and examined performance of executives to provide guidance for areas requiring improvement.
Delivered high level of service to customers in effort to build upon future relationships.
Proofread business agreements to identify loopholes and safeguard organisation.
Regional Coordination Coast Region
Kenya Export Promotion & Branding Agency (EPC)
11.2011 - 04.2020
Promotion & Development of export markets and County Support Services in the coast region.
Conduct extensive research and analysis of potential export markets, identifying opportunities, trends, and barriers to entry for the region's products and services.
Develop and implement strategies to promote the region's exports, including organizing trade missions, attending international trade shows, and facilitating business-to-business meetings between local companies and potential foreign buyers.
Assist local businesses in navigating the complexities of international trade, including understanding export regulations, customs procedures, and trade agreements.
Assess the export readiness of local companies and provide guidance on developing export plans, identifying appropriate markets, and adapting products or services to meet international standards and regulations.
Organize and conduct training programs, seminars, and workshops to educate local businesses on various aspects of exporting, such as international marketing, logistics, and foreign business practices.
Foster relationships and collaborate with various stakeholders, including government agencies, trade associations, chambers of commerce, and international organizations, to promote the region's exports and facilitate trade opportunities.
Collect and analyze trade data, including export statistics, market trends, and competitor analysis, to inform strategic decision-making and policy development.
Advocate for policies and initiatives that support and enhance the region's export competitiveness, such as trade agreements, tariff reductions, and export financing programs.
Represent the region's interests at various forums, meetings, and events related to international trade and export promotion.
Prepare reports, presentations, and other documentation to communicate the region's export performance, challenges, and opportunities to relevant stakeholders and decision-makers.
Education
Certificate of Technical Studies - Trade Law
TRALAC-International Trade Law And Policy
Cape Town South Africa
06-2025
Senior Management Course - Management
Kenya School of Government
01.2019
Master of Business Administration - Business Management
Kenya Methodist University
01.2011
Bachelor of Business Administration - Business Management
Kenya Methodist University
01.2009
Skills
Wave picking
Organization
Persuasive negotiator
Verbal communication
Audit procedures
Exceptional problem solver
Interview techniques
Certification
Quality Management System (QMS) ISO 9001:2008, 01/2015, Lead Auditor
Foreign trade training, BMS; Cairo Egypt
Foreign Trade Representative, ITC; Geneva
Service Portfolio Development, ITC; Zambia
Introduction to International Transport and Logistics
Hostile Environments Awareness Training(HEAT)
Timeline
Senior Officer Product & Market Development
Kenya Export Promotion & Branding Agency
04.2023 - Current
Chief Executive Officers' Personal Assistant
Kenya Export Promotion & Branding Agency
04.2020 - 04.2023
Regional Coordination Coast Region
Kenya Export Promotion & Branding Agency (EPC)
11.2011 - 04.2020
Master of Business Administration - Business Management
Kenya Methodist University
Bachelor of Business Administration - Business Management
Deputy Director at Sierra Leone Investment and Export Promotion Agency (SLIEPA)Deputy Director at Sierra Leone Investment and Export Promotion Agency (SLIEPA)