Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Leadership Profile
Leadership Profile
Hi, I’m

Anne Warui

Nairobi

Summary

Trusted business partner who cultivates win-win objectives and strikes with agility to infiltrate new markets, launch new products, maximize profit margins, and propel revenue streams. Hands-on leader of cross-functional teams, skilled in developing staff and sales professionals to magnify their expertise and improve performance. Fluent in English and Kiswahili.

Conscientious Manager well-versed in guiding operations and motivating team members. Communicates clear company vision and holds team members accountable to drive results and remove barriers and obstacles. Driven worker utilizing flexible leadership style to foster team member engagement Thorough and meticulous Financial Risk Specialist accomplished in helping organizations manage investment, industry-specific and general economic risks. Detail-oriented in reviewing data and identifying impactful trends. Brings great presentation and interpersonal communication skills.

Overview

9
years of professional experience

Work History

PROFESSIONAL SUMMARY

Assistant Business Development Manager

Job overview

  • Played an integral role in product launches by coordinating promotional activities and collaborating closely with marketing teams.
  • Developed a deep understanding of target markets' needs/preferences which directly contributed to increasing revenue from those sectors.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Conducted market research to identify new opportunities and target markets.
  • Expanded business network through participation in relevant events and conferences.
  • Strengthened customer relationships with proactive communication and followups.
  • Contributed to increased revenue growth by closing high-value deals with key accounts.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

MOMENTUM ,KENYA

Financing (IPF) Manager
11.2021 - Current

Job overview

  • Championed diversity and inclusion efforts within the workplace, resulting in an inclusive environment that fostered creativity and innovation among employees from various backgrounds.
  • Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
  • Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
  • Controlled resources and assets for department activities to comply with industry standards and government regulations.
  • Led change management initiatives to drive organizational transformation without compromising employee morale or productivity levels.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Identified and communicated customer needs to supply chain capacity and quality teams.
  • Defined clear targets and objectives and communicated to other team members.
  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Established robust risk mitigation strategies to safeguard against potential operational challenges or disruptions.
  • Cross-trained existing employees to maximize team agility and performance.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Developed detailed plans based on broad guidance and direction.
  • Established team priorities, maintained schedules and monitored performance.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
  • Launched quality assurance practices for each phase of development
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Accomplished multiple tasks within established timeframes.
  • Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
  • Controlled costs to keep business operating within budget and increase profits.
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
  • Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Improved marketing to attract new customers and promote business.
  • Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
  • Streamlined and monitored quality programs to alleviate overdue compliance activities.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
  • Launched new products and services with thorough market research, leading to increased revenue growth.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.

Kenyan Alliance Insurance Company Ltd

Senior Business Development Officer
04.2019

Job overview

  • Led four direct reports and managed a KES 400M budget
  • Established an insurance department - producing 20% annual growth and maintaining loss ratio
  • Significantly reduced risk exposure by instituting a cash and carry policy that ensured premium collections within 30 days and by documenting company risk notes in TurnQuest and policy documents
  • Developed and implemented recruitment strategies that enabled the onboarding of intermediaries, as well as strategies on competitive bidding
  • Prepared corporate and direct insurance business budgets and plans, reviewed individual and group insurance proposal forms, and drafted schemes for motor and non-motor insurance
  • Heightened product visibility through product marketing and maintained prime focus over competition through market intelligence
  • Enhanced client experience by expertly providing underwriting counsel, addressing inquiries, computing compensations, and preparing underwriting documents (policies, credit notes advice, endorsements, certificates and cover notes).

CIC Insurance Company Ltd

Senior Team Leader
07.2015

Job overview

  • Assumed executive charter for developing and accelerating general insurance business, driving product sales strategy and operations, new business and relationships, budget planning and development, product marketing, contract negotiations, premium collections, performance management, risk management, and business reporting
  • Oversaw two staff and KES 500M in budgets
  • Influenced growth by generating KES 1.5B in premiums over tenure, based on business opportunities with non-profit, SME, and government clients
  • Generated KES 10M in new monthly revenues for the retail channel business
  • Led revenue diversification through expansion into staff schemes for motor and non-motor insurance
  • Brought in fresh perspectives to guide growth - building partnerships with schools, TVET institutions, and universities for sponsorship of sports activities against insurance business
  • Developed and launched new curated products for SMEs and saccos, bolstered sales through product marketing, and skillfully negotiated contracts in line with IRA guidelines
  • Provided underwriting advice, prepared underwriting documents, and handled customer claims
  • Raised performance levels through staff training and performance management/ appraisals.

MOMENTUM KENYA.

HEAD OF RETAIL DIVISION | INSURANCE AND RISK MANAGER
11.2020 - Current

Job overview

  • Brought on board to provide strategic leadership to grow the Insurance Premium Financing (IPF) product and grow market share for the premier structured non-banking financial lender through corporate partnerships and tied agency networks
  • Acquired additional role to head the Retail Section
  • Performance Highlights: - Overseeing seven direct reports handling renewal sales, sales support, system data analysis and collections, and customer claims, and coordinating a 500-member salesforce across 13 branches nationally
  • Set trajectory for peak performance - propelling the IPF business from KES 4M to KES 25-30M in monthly sales revenues, and capitalizing on corporate partnerships to generate over KES 100M in insurance sales and KES 250K per loan over 10-11 months
  • Expanded agent network with the onboarding of new agents including 50 insurance agents and 30 insurance brokers, and recruited 10 new hires to the sales team
  • Built partnership with a pool of 22 insurance companies (underwriters) Diversified revenue streams, generating approximately KES 150M in annual logbook loans and KES 10M in average invoice factoring per month with new product launches that included car importation and financing support for repairs
  • Broadening competence levels of staff through company-wide training of 100 permanent staff and 600 agents on IPF product
  • Championing a high-performance culture through introduction of daily and weekly incentives
  • Ensured that the exposure is minimal by ensuring that the portfolio at Risk is below 5%
  • Articulated and rolled out sales and business development strategies while steering product marketing, sales operations, contract negotiations, customer service delivery, premium collections, staff performance management, and solution selling of various insurance policies (GPA, WIBA, liability, property, marine, motor vehicle, accidents, fire, and burglary).
  • Identified key risks and mitigating factors of potential investments such as asset types and values, legal and ownership structures and industry segments.
  • Completed statistical reviews to uncover trends, patterns and variations.
  • Reviewed contracts for potential liabilities or exposures, recommending adjustments as necessary to minimize overall legal and financial impact on the organization.
  • Assessed liquidity and market risk levels and applied risk-based approach to oversee financial activities.
  • Analyzed impact of environmental disasters to physical data centers and create and implement response plans.
  • Conducted regular audits of existing policies and procedures, ensuring their continued effectiveness in addressing organizational goals related to mitigating risks.
  • Evaluated emerging risks in the market through continuous monitoring and research, enabling proactive response measures.
  • Streamlined communication channels between various departments, ensuring timely sharing of critical risk information.

Education

Mount Kenya University
Nairobi, Nairobi

Bachelor of Business Management from Marketing
07.2024

University Overview

  • Degree Awarded with [Honors]

Cambridge Institute
Britain, United Kingdom

Diploma from Insurance
05.2024

University Overview

COLLEGE OF INSURANCE
Nairobi, Nairobi Province, Kenya

Certificate of Proficiency in General Insurance - College Insurance from Insurance And Risk Management
01.2011

University Overview

Kabete National Polytechnic
Nairobi, Nairobi Province, Kenya

Diploma from Banking and Finance
01.2008

University Overview

Skills

  • Training and Onboarding
  • Root Cause Analysis
  • Content Development
  • Team Recruiting and Hiring
  • Social Media Marketing
  • Lead Generation Campaigns
  • MS Office Suite
  • Google Analytics
  • Campaign Planning
  • Market Analysis
  • CRM software proficiency
  • Strategic Marketing
  • Strategic Planning
  • Market Research Analysis
  • Marketing Plan Development
  • Corporate Communications
  • Salesforce CRM Software
  • Corporate Communication
  • Customer Retention Strategies
  • Product Lifecycle Management
  • Campaign Performance Tracking
  • Proposal Development
  • Budget Forecasting
  • Cross-departmental Alignment
  • Pricing Strategies
  • Strategic Planning and Alignment
  • Data Management
  • Customer Relations

Accomplishments

Accomplishments
  • Setting up of An Insurance Premium Financing Department from Scratch to being a unit delivering 300m in terms of revenue at Momentum in a span of 3 years.
  • Drove premiums of over 1 billion in the Timua Kivumbi campaign at CIC GROUP INS, Kenya.

Affiliations

Affiliations
  • Member, Kenya Women in Insurance (2022 - Present)
  • Member, Cambridge International College (2021 - Present)
  • Member, Kenya College of Insurance (2008 - Present)

Timeline

Financing (IPF) Manager
MOMENTUM ,KENYA
11.2021 - Current
HEAD OF RETAIL DIVISION | INSURANCE AND RISK MANAGER
MOMENTUM KENYA.
11.2020 - Current
Senior Business Development Officer
Kenyan Alliance Insurance Company Ltd
04.2019
Senior Team Leader
CIC Insurance Company Ltd
07.2015
Assistant Business Development Manager
PROFESSIONAL SUMMARY
Mount Kenya University
Bachelor of Business Management from Marketing
Cambridge Institute
Diploma from Insurance
COLLEGE OF INSURANCE
Certificate of Proficiency in General Insurance - College Insurance from Insurance And Risk Management
Kabete National Polytechnic
Diploma from Banking and Finance

Leadership Profile

Leadership Profile
Strengths, Health, Absorption, Relationships, and Purpose (SHARP)

Leadership Profile

Leadership Profile
Strengths, Health, Absorption, Relationships, and Purpose (SHARP)

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Anne Warui