Summary
Overview
Work history
Education
Skills
Hobbies and Interests
Personal Information
Timeline
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ANITA JOAN CARPENTER

Nairobi,Nairobi

Summary

Dynamic Enterprise Channel Account Manager with over 21 years’ experience in driving sales and enhancing market presence within competitive sectors. Expertise in cultivating strategic business partnerships, managing complex sales cycles, and implementing effective marketing initiatives to achieve substantial revenue growth. Proficient in stakeholder management, demand generation, and operational excellence, consistently aligning objectives with partner goals to ensure mutual success. A proven track record of developing comprehensive market strategies and executing high-impact performance metrics, fostering long term relationship that drive business development and profitability.

Overview

18
18
years of professional experience
2
2
years of post-secondary education

Work history

Enterprise Channel Account Manager

Exclusive Networks Kenya Ltd
Nairobi, Kenya
01.2023 - 06.2025
  • Served as key liaison between Exclusive Networks and channel partners to expand market reach in Kenya.
  • Executed focused strategy for assigned Enterprise partners, overseeing development and implementation.
  • Supported the launch of new products through effective collaboration with marketing teams and educating channel partners about features and benefits of these products.
  • Developed overall market strategy based on partner needs, incorporating enablement and marketing initiatives.
  • Organised and managed quarterly vendor marketing events, ensuring high attendance of key stakeholders.
  • Negotiated contracts and closed deals to achieve favourable terms for both parties.
  • Planned and conducted quarterly business reviews, establishing metrics for program success and lead generation.
  • Tracked healthy pipelines for partners to achieve both new and renewal business opportunities to achieve their year on year growth.
  • Engaged vendors with product and marketing teams to create effective training programs for partners to upskill on various solutions.
  • Reviewed sales forecasts regularly for accurate reporting, planning and achievement of monthly targets.
  • Met and exceeded 80% of partner wallet share to maintain account growth.

Key Account Manager

Giza Systems Integration Kenya Ltd
04.2018 - 12.2022
  • Tasked with managing and building solid relationships with key stake holders in the utilities market which compromise of the energy sector and water sector
  • Mainly focusing on understanding the client’s needs and linking them with our engineering expertise
  • Successfully introduced Giza’s solution portfolio to the clients, positioning Giza as a competent solution provider with strong vendor partnerships and superior engineering capabilities
  • Successfully cultivated opportunities by understanding the client’s road maps and positioning our solutions accordingly
  • Achieved Schneider Elite level of Certification for Giza systems Kenya and team members
  • Strategically building, executing from start to submission and award of energy sector tenders for accounts like KPLC, KENGEN, KPA, KETRACO, Nairobi Water amongst many others
  • Built and maintained new database by visiting the clients and showcasing our solution portfolio new database consisting of: EPC contractors, International Consultants in the water sector, Vendors and Electrical / Mechanical contractors
  • Engaging with multiple Government agencies to introduce the new trends in the specific fields for example: Ministry of water and sanitation, National Irrigation Board and Kenya Climate Smart Agriculture Project
  • Successfully getting 220kv – 235kms transmission line project the first in the region, and positioning Giza for other overhead transmission line projects for 400kv

Sales Manager

Sodexo Kenya
10.2017 - 03.2018
  • Tasked with marketing and educating the market about the newly launched digital meal pass, mainly focusing on getting and managing contracts, hunting for leads and qualifying them, engaging in events to grow the mind share in the market
  • Signed up three contracts on the first month
  • Successfully built a pipeline that would ensure the quarter targets are achieved
  • Educating our clients on the hassle free and efficient ways of boosting their employee ’s productivity through our digital platform solutions
  • Advising and demonstrating the cost saving benefits through our tax-free vouchers and cost saving calculator

Printing and Supplies manager

Crescent Tech Limited
11.2015 - 04.2017
  • Tasked with delivery of the operation plan: achievement of growth objectives including market share, revenue, profit and return on investment on the supplies and print portfolio
  • Focus on opening new/managing new verticals of accounts such as NGO’s, Saccos, UN agencies and Government parastatals
  • Opened up new database by visiting the clients and prequalifying where we were not, new database consisting of: Corporate partners, Ngo, UN agencies, Parastatals, and Sacco’s
  • Successfully upgraded fifteen business partners to HP Special Business Deal program with this status the partner is able to enjoy special pricing and price protection from the vendor for one year
  • Strategically building, executing of government tenders and big value deals from the partners most recent on HP supplies are the following tenders; Kenya Revenue Authority frame work for two years, Action Aid International contract for one year, Kenya power and lighting ltd and Kenya Airports Authority
  • Advising our business partners on the correct HP programs and supplies saving programs to select so as they receive the maximum benefits

Corporate Sales Champ

Redington Kenya Limited
11.2013 - 10.2015
  • Tasked with account management, sales support, product training, and product placement within corporate partners
  • Manage direct sales, customer service, Public Relation, and brand awareness to promote new business with customized specification and pricing for tenders
  • Recognized as a performer, achieving set sales quotas which are evaluated half yearly
  • Growth of sales from partner’s quarter on quarter grossing over $7.2M in annual sales
  • Upgraded five small medium business partners to HP preferred business partner’s status in one quarter with this status the partner is able to enjoy special pricing and tender price protection from the vendor
  • Strategically building, executing of government tenders and big value deals from the partners most recent on HP are the following tenders: Kenya office of the auditor general worth $500k, Eldoret university $300k, and Kenya ports authority 400k
  • Dell Tullow oil $500k including enterprise, Housing Finance $200k
  • Lenovo World food program 200k
  • Configuring corporate tenders to the end user specification especially on Dell enterprise servers for example National cereals board, Tullow oil, and World vision
  • Advising our partners on the correct Microsoft licensing to choose so that they can get value for money on their investment
  • Partner training and vendor registration on the product portals, most vendors have product training sessions facilitated through us the distributors this can either be in house or through online web casts

Channel Sales Executive, (PC Business)

Redington Kenya Limited
03.2013 - 11.2013
  • Educate partners about the new product part numbers that have replaced the end of life models for all brands we support this are Dell, HP, Microsoft, Asus and Lenovo
  • Been a solution provider on partner related issues, sales conflicts and pricing issues in a timely manner
  • Managed an effective sales pipeline of 35 partners with breath target achievement of 90% that guaranteed return on time invested, forecast monthly sales and identify new business opportunities to maximize market share
  • Developed positive working relationship with partners to build mutually beneficial business growth and financial success
  • Real time Communication on latest developments in marketplace and competitor activities this helps Redington maintain its status as the number distributor in Kenya

Dell Product Manager

Crescent Distribution Services Ltd
10.2007 - 02.2013
  • Designed processes of order taking, delivery and co-ordination with the customers for payments
  • Achievement of sales target and providing timely sellout reports as per the requirement by the different vendors for them to be able to monitor the product performance and effectiveness of sales strategy
  • Solidified customer relations by understanding customer needs and their pain point accordingly providing them with proper solution and service
  • Effectively managing order stock levels from the vendors through effective key account management and accurate sales forecasts
  • Team player by actively coordinating with technical teams and warranty centers to ensure good technical support to customers and satisfactory after sale services
  • Consistent achievement of targets and always working towards the company’s set objectives

Education

Bachelor of Business Administration - Marketing Option

Kenya Methodist University
Nairobi

Higher Diploma Marketing Management - Business and Marketing Management

Kenya Institute of Management
Nairobi
01.2000 - 01.2002

Skills

  • Strategic Enterprise Account Leadership
  • Retention of business model
  • Account management
  • Business development
  • Sales forecasting
  • Relationship building
  • Key account growth

Hobbies and Interests

  • Traveling
  • Gardening and Landscaping
  • Volunteering

Personal Information

  • Date of birth: 02/08/80
  • Marital status: Married

Timeline

Enterprise Channel Account Manager

Exclusive Networks Kenya Ltd
01.2023 - 06.2025

Key Account Manager

Giza Systems Integration Kenya Ltd
04.2018 - 12.2022

Sales Manager

Sodexo Kenya
10.2017 - 03.2018

Printing and Supplies manager

Crescent Tech Limited
11.2015 - 04.2017

Corporate Sales Champ

Redington Kenya Limited
11.2013 - 10.2015

Channel Sales Executive, (PC Business)

Redington Kenya Limited
03.2013 - 11.2013

Dell Product Manager

Crescent Distribution Services Ltd
10.2007 - 02.2013

Higher Diploma Marketing Management - Business and Marketing Management

Kenya Institute of Management
01.2000 - 01.2002

Bachelor of Business Administration - Marketing Option

Kenya Methodist University

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ANITA JOAN CARPENTER