Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Quote
Timeline
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ANGELA RARIEYA

ANGELA RARIEYA

Head of Customer Experience
Nairobi

Summary

Strategic and visionary leader with nearly 20 years’ experience driving customer experience transformation, business growth, and stakeholder engagement across financial services, telecoms, and consulting sectors. Adept at delivering data-driven, scalable solutions that align with evolving customer needs and market trends. Skilled in building and mobilizing cross-functional teams, leading innovation initiatives, and driving commercial impact. Proven success managing large-scale customer operations and launching market-first solutions, with a deep understanding of East African market dynamics.

Overview

17
17
years of professional experience

Work History

Head of Customer Experience

Liberty Life Assurance Kenya
09.2022 - Current
  • Leading customer strategy transformation and service innovation to improve retention and revenue.
  • Driving and optimizing business development strategies based on company targets, product specifications, market data, and budget factors.
  • Spearheading segmentation and redefining service models for pension clients, resulting in a 90% retention rate.
  • Overseeing process reviews that have reduced customer complaints by 10% and enhanced customer satisfaction and loyalty.
  • Championing data-driven optimization of frontline operations, boosting collections by 60%.
  • Establishing effective communication channels across departments, improving collaboration and information sharing among teams.
  • Using strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Overseeing risk management efforts, proactively addressing potential threats to business continuity while minimizing negative impacts on operations.

Managing Partner

UpSkill Afrika Ltd
05.2015 - 08.2022
  • Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
  • Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
  • Drove innovation initiatives that resulted in unique service offerings for clients while differentiating our firm from competitors in the industry.
  • Negotiated high-value contracts with clients, securing profitable partnerships for the company.
  • Designed and led over 100 impactful leadership, coaching, and CX programs across diverse sectors
  • Built market-relevant training products, enabling organizations to strengthen mid-level management
  • Partnered with executive teams to design service blueprints and improve customer journeys.
  • Strengthened client relationships through personalized service and attention to detail, resulting in high retention rates and positive referrals.
  • Managed financial, operational and human resources to optimize business performance.

Division Director

Toastmasters International
07.2020 - 06.2021

strict 114 (East Africa

  • Led a regional leadership team across Kenya and Tanzania, surpassing membership and education KPIs.
  • Awarded Division Director of the Year 2021 for outstanding performance and impact.
  • Provided strategic direction for six direct reports.
  • Managed the division's long-term strategy, aligning goals with the wider organization and achieved President's Distinguished Division.
  • Led the organization through a period of growth, expanding the division's reach into new markets.
  • Drove innovation within the division by fostering a culture of open feedback, coaching and creative thinking among team members.
  • Built partnerships with other divisions to leverage collective strengths in developing comprehensive solutions for members' needs.
  • Trained and guided team members to maintain high productivity and performance metrics.

Head

Safaricom Ltd
01.2014 - 06.2014
  • Directed customer experience strategy for Kenya’s leading telecom company, focusing on service excellence and digital adoption by leading a team of 72 Quality Assurance staff.
  • Trained and guided team members to maintain high productivity and performance metrics.

Head of CX & Alternative Sales Channels

SBG Securities
01.2008 - 12.2013
  • Implemented Kenya’s first Online Share Trading platform, increasing mass market revenues by 10% and earning the business the "Broker of the Year" award.
  • Co-developed the first sector-wide KYC procedure, ensuring full regulatory compliance and fraud reduction.
  • Managed seven branches, growing the retail business revenue by 20%.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the Customer Experience department.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Education

MBA - Marketing

Charles Sturt University - Australia

B.Ed - Arts

Kenyatta University

Postgraduate Diploma - Marketing

Chartered Institute of Marketing (UK)

Practitioner Diploma in Executive Coaching (AoEC) -

Academy of Executive Coaching (AoEC) UK

Distinguished Toastmaster (DTM) -

Toastmasters International

Skills

Customer-Centric Strategy & Innovation

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Affiliations

  • Board Member, Institute of Customer Experience (ICX Kenya) (2012–2018)
  • President, Kwanza Kenya Toastmasters Club (2012)
  • Division A Director, Toastmasters District 114 (2021)
  • Mentor, Precious Sisters (2012 – Present)
  • Member, Nairobi Book Club

Accomplishments

  • Launched the first Online Share Trading Platform at the NSE
  • Led customer experience transformation at Liberty Life and Stanbic
  • Achieved 95% success in customer complaint resolution systems
  • Grew HNW and mass-market segments by 10% through tailored strategies
  • Delivered CX training and coaching to hundreds of professionals across sectors

Quote

Often you have to rely on intuition.
Bill Gates

Timeline

Head of Customer Experience

Liberty Life Assurance Kenya
09.2022 - Current

Division Director

Toastmasters International
07.2020 - 06.2021

Managing Partner

UpSkill Afrika Ltd
05.2015 - 08.2022

Head

Safaricom Ltd
01.2014 - 06.2014

Head of CX & Alternative Sales Channels

SBG Securities
01.2008 - 12.2013

MBA - Marketing

Charles Sturt University - Australia

B.Ed - Arts

Kenyatta University

Postgraduate Diploma - Marketing

Chartered Institute of Marketing (UK)

Practitioner Diploma in Executive Coaching (AoEC) -

Academy of Executive Coaching (AoEC) UK

Distinguished Toastmaster (DTM) -

Toastmasters International
ANGELA RARIEYAHead of Customer Experience