Angela Mutua
Summary
Insightful digital marketinstrategist and online brand manager bringing several years of hands-on experience managing digital marketing campaigns heavily focused on customer retention and revenue generation. Objective and practical professional with proven success in direct response marketing through multiple online channels. Proficient in wordpress and google analytics.
Overview
7
7
years of professional experience
Work History
Digital Marketing Officer
Kenya Tourism Board
10.2023 - Current
- Liaison for Digital Marketing: Acted as the key digital marketing liaison between the State Department and agencies across the UK and Rest of Europe (Italy, France, and Germany), ensuring strategic alignment, localization, and effective communication of campaigns
- Campaign Development & Execution: Led the development and execution of digital marketing campaigns for Destination Marketing Organizations (DMOs) and corporate brands, including Magical Kenya, Magical Kenya Signature Experiences (MKSE), Magical Kenya Travel Expo (MKTE), and Kenya Tourism Board (KTB) brands.
- Social Media Strategy & Community Growth: Developed and implemented social media strategies to drive engagement and grow online communities across multiple platforms
- Content Creation & Publishing: Produced and published compelling social media content, including copy, images, and videos, tailored to enhance audience interaction and brand positioning
- Performance Analytics & Reporting: Monitored, analyzed, and reported on digital campaign performance, providing stakeholders with actionable insights to optimize marketing strategies
- Influencer Marketing & Partnerships: Identified, collaborated with, and managed relationships with niche, macro, and nano influencers to amplify destination visibility and brand storytelling
Account Executive
Oxygene Marketing and Communication
01.2023 - 09.2024
- I managed and executed day-to-day social media and digital marketing campaigns over multifaceted clients - government parastatals, leading finance institutions such as KCB (Kenya Commercial Bank), FMCG such as Sangare Brands, to name a few
- I also acted as a liaison between the agency and clients ensuring clients' demands and expectations are met while ensuring internal teams can execute accordingly
- I was tasked with comprehensive information sourcing, analyzing competitor activities, and monitoring industry trends
- This would involve meticulous record-keeping, capturing client requests accurately, and obtaining necessary approvals before initiating work
- I would also extend support to Account Managers/Directors by overseeing administrative aspects, such as central filing, timing plans, and meeting organization
- I was responsible for maintaining detailed contact reports and distributing them promptly
- A keen eye for detail is crucial in ensuring the quality and accuracy of materials presented internally or externally
- Day-to-day account management would involve diverse tasks such as drafting written materials, coordinating events, maintaining client and media contacts, managing projects, and supervising interns
- Media relations was also a key part of my task, achieved by developing a journalist database and creating compelling project content, including press releases, Op-eds, speeches, articles and media invites
- Talent management and relationship building was another integral aspect, involving onboarding new team members, coaching and mentoring as well as effective delegation, to name a few
Digital Media
Oxygene Marketing and Communication
07.2022 - 12.2022
- Assisted in creating and scheduling social media posts, ensuring content aligned with brand objectives and seasonal trends
- Monitored digital campaign performance, gathered insights, and suggested improvements to increase engagement and brand visibility
- Collaborated with creative teams to develop engaging content for various digital platforms, including social media, websites, and email marketing
- Supported community management by responding to comments and messages, fostering audience interaction
- Assisted in reporting on key performance metrics to track content effectiveness and campaign success
Partnerships and Resource Mobilization Intern
Kenya Forestry Research Institute
06.2021 - 06.2022
- Partnership Development: I developed MoUs, expanding the organization's network, and strengthening linkages with key stakeholders
- ISO Procedure Development and Documentation: Together with a team, we analyzed organizational requirements and developed tailored ISO procedures adhering to ISO standards and guidelines
- Documented processes to improve efficiency, consistency, and compliance
- Social Media Publicity: Leveraged social media platforms to enhance the organization's visibility, successfully promoting The Investment Conference and generating significant online engagement
- Partnerships Database Management: Meticulously maintained partnerships and linkages database, ensuring accurate and up-to-date information for seamless communication and coordination
- Coordination: Orchestrated and facilitated MoU signing ceremony between KEFRI and various partners, showcasing a commitment to collaboration and reinforcing partnerships
Social Media Manager
Brand Elevate
Nairobi
01.2018 - 06.2022
- Collaborated with four startups to enhance digital content strategies, fostering communal brand growth.
- Developed and managed engaging content across digital platforms, including text, videos, images, and infographics.
- Ensured timely delivery of original, high-quality content, aligned with audience interests and brand goals.
- Captured, edited, and optimized visual content to enhance storytelling and engagement.
- Crafted compelling calls to action to drive interaction and growth on Facebook and Instagram
Education
CIM Qualification in Marketing Level 6 -
Strathmore University
02.2025
CIM Qualification in Digital Marketing Level 4 - Campaign Planning, Digital Marketing Techniques, and Applied Marketing
01.2024
Bachelor's Degree - International Relations & Studies
Strathmore University
01.2021
Skills
- Digital Strategy Development
- Data-driven decision making
- Content marketing strategy
- Keyword research analysis
- Online reputation management
- Copywriting and editing
Websites
Interests And Initiatives
- Creative and glamorous hobbies such as makeup artistry
- Traveling, networking
- Exploring innovative ways to enhance digital campaign performance using AI
References
References available upon request.
Timeline
Digital Marketing Officer
Kenya Tourism Board
10.2023 - Current
Account Executive
Oxygene Marketing and Communication
01.2023 - 09.2024
Digital Media
Oxygene Marketing and Communication
07.2022 - 12.2022
Partnerships and Resource Mobilization Intern
Kenya Forestry Research Institute
06.2021 - 06.2022
Social Media Manager
Brand Elevate
01.2018 - 06.2022
CIM Qualification in Marketing Level 6 -
Strathmore University
CIM Qualification in Digital Marketing Level 4 - Campaign Planning, Digital Marketing Techniques, and Applied Marketing
Bachelor's Degree - International Relations & Studies
Strathmore University
Similar Profiles
Sabina NajafovaSabina Najafova
Specialist at AZERBAIJAN TOURISM BOARD, DESTINATION DEVELOPMENT AND TOURISM PRODUCT DEPARMENTSpecialist at AZERBAIJAN TOURISM BOARD, DESTINATION DEVELOPMENT AND TOURISM PRODUCT DEPARMENT
MERCY MWITIMERCY MWITI
Miss Tourism Nairobi at Miss Tourism KenyaMiss Tourism Nairobi at Miss Tourism Kenya
Nestor HenriquezNestor Henriquez
Sr. Software Engineer at Belize Tourism BoardSr. Software Engineer at Belize Tourism Board
Samah AbolelaSamah Abolela
Digital Marketing Officer at AcceptedDigital Marketing Officer at Accepted
Othman BennaceriOthman Bennaceri
Digital Marketing Officer at WebhelpDigital Marketing Officer at Webhelp