AMOS MWITIO
Nairobi
Summary
Skilled Business Development Manager with more than 10 years f experience in leading sales operations in COMESA region. Expert in developing new business opportunities in Rwanda, Uganda and Ethiopia, Kenya, Tanzania, and Zambia. Skilled in partnership development, accounts management, pricing strategy, customer relations management and revenue generation. Bringing expertise in client acquisition and contract negotiation
Strategic Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing over 10 year background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work.
Experienced with managing commercial operations and leading strategic initiatives. Utilizes strong negotiation skills to secure beneficial contracts and optimize revenue. Track record of fostering team collaboration to achieve business objectives and adapt to market changes effectively.
Developed skills in fast-paced, results-oriented environment, focusing on strategic planning and business development. Expertise in market analysis and financial forecasting, coupled with strong negotiation abilities. Looking to transition into new field, leveraging these transferrable skills to drive success and innovation.
Overview
13
13
years of professional experience
4031
4031
years of post-secondary education
2
2
Certifications
Work History
Commercial Manager, East Africa
Crop Nutrition Lab. Services Ltd
01.2024 - Current
- Data Analytics - per client annual revenue and product units to develop annual revenue projections.
- Developing Go-to-Market Strategy for assigned sectors.
- Technical Services Partnerships: Negotiating contracts and product prices by introduction and signing of Annual Contracts.
- ICM: Introduction of Integrated Crop Management service to specific farms (paid consulting via technical visits).
- Built relationships with clients to establish new contracts (cross-selling and up-selling).
- Key Account Management: Strengthening client relationships (Account Managers, Technical Sales Officer assigned, scheduled visits).
- One-Page CRM: Establishing a robust sales pipeline by cultivating leads through targeted prospecting efforts.
- Achieved 25% growth targets by in my 2 key sectors (Floriculture & Horticulture).
Business Development Manager-East Africa
Crop Nutrition Laboratory Services
01.2023 - Current
- Negotiated and closed over 50 long-term agreements with new clients in assigned territory
- Led 5 Business Development team members across various Business value chains in Kenya and Tanzania
- Supported business partners in Rwanda, Uganda and Ethiopia and led key account management to top customers in East Africa and Zambia
- Generated new business with marketing initiatives and strategic plans leading to growth of monthly sales to 30 million
- Established relationships with key decision-makers within customer's organization in Agriculture industry to promote growth and retention
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Monitored market trends and competitor activities to identify areas of potential opportunity
Business Development Manager - Kenya
Crop Nutrition Laboratory Services
07.2021 - 12.2022
- Led 5 sales teams across various business value chains in Kenya, Tanzania, and Zambia
- Increased sales through acquisition of over 30 new clients and agencies in African
- Spearheaded successful branding initiatives, sales strategies and cross-selling activities to boost sales pipeline to monthly sales revenue projections
- Developed company sales dashboard to improve sales visibility and provide insightful business updates and reporting to the board
- Managed 5 direct reports through performance tracking performance
- Delivered presentations and sales pitches to over 100 clients to explain company service features to create healthy sales pipeline
- Established and cultivated solid business relationships with new or existing customers
Business Development Manager - Food Safety
Crop Nutrition Laboratory Services
03.2020 - 07.2020
- Pioneered food safety laboratory operations by generating new business line initiatives and strategic plan to grow food safety business
- Led food safety team to create food safety packages, pricing and pricing
- Developed accreditation roadmap for current and future new areas of scope expansion
- Negotiated and closed long-term agreements with new clients hence growing monthly company revenue with 5 million
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Increased profit margins by 20% by effectively controlling budget and overhead and optimizing service turns
Customer Success Manager
Crop Nutrition Laboratory Services
12.2016 - 07.2020
- Supported field teams, local and international agents/business partners
- Conducted front-desk sales through conversion of leads/inquiries to sales
- Supported logistics of laboratory samples locally and internationally through application of permits and developed guidelines to create process efficiency
- Managed email-based customer support/helpdesk through Help Scout system
- Automated responses to frequently asked questions (FAQs) through triggers & saved replies
- Developed Company Customer Service Process using X mind
- Attained customer happiness score of above 95%
Sales Agronomist
Relab Den Haan
01.2013 - 09.2014
- Achieved steady business growth (sales volumes) by over 60% by the end of 2014
- Devised sales and marketing for laboratory services and farm inputs hence surpassing sales revenue with 30%
- Supported customer care and support services and linked up clients with the laboratory in Holland
- Coordinated day to day management of activities like sampling schedules, logistics, and client visits
Research Assistant/Efficacy Trials Supervisor
University Of Nairobi
01.2012 - 01.2013
- Conducted efficacy trials on plant protection products including insecticides and fungicides for registration by Pest Control Products Board
- Developed budgets for research projects/trials, field experiment
- Coordinated preparation of field experiment protocols & general crop agronomy for the experiments
Education
Master of Science - Agriculture
Kagawa University
Japan09-2016
Bachelor of Science - Agriculture
University of Nairobi
08-2012
Skills
- Insight-based Sales & Business Development
- Key Account Management
- Marketing Strategy development
- Partnership Management
- People Management
- Pricing Strategies
- Customer Portfolio Management
- Business Strategy Development
- Revenue Forecasting
- Customer relationship management
- Pipeline management
- Statistical forecasting
Certification
Strategic Management, African Management Institute, 2023
Accomplishments
- Developed volume-based pricing strategy and improved company revenue streams through hence achieving 30% growth in 2022-2023 financial year
- Developed soil suitability packages for tree crop cultivation
- Conducted agronomy training on fertility management to 5 leading coffee clients in Kenya
- Conducted onboarding training for company subsidiary in Nigeria & new Business Partners/Agencies in multiple countries
- Led and implemented Objective Key Results (OKRs) for export market (Floriculture & Commercial Horticulture) achieving 30% in company revenue
- Lead Senior Management team to Develop Key Account Management Strategy
Timeline
Commercial Manager, East Africa
Crop Nutrition Lab. Services Ltd
01.2024 - Current
Business Development Manager-East Africa
Crop Nutrition Laboratory Services
01.2023 - Current
Business Development Manager - Kenya
Crop Nutrition Laboratory Services
07.2021 - 12.2022
Business Development Manager - Food Safety
Crop Nutrition Laboratory Services
03.2020 - 07.2020
Customer Success Manager
Crop Nutrition Laboratory Services
12.2016 - 07.2020
Sales Agronomist
Relab Den Haan
01.2013 - 09.2014
Research Assistant/Efficacy Trials Supervisor
University Of Nairobi
01.2012 - 01.2013
Master of Science - Agriculture
Kagawa University
Bachelor of Science - Agriculture
University of Nairobi
Similar Profiles
Russell KendelRussell Kendel
Warehouse Manager at Agracity Crop & NutritionWarehouse Manager at Agracity Crop & Nutrition
Thi PhanThi Phan
Smoothie Barista at Nutrition LabSmoothie Barista at Nutrition Lab
Davide MasiDavide Masi
Visiting Research Scientist at Nutrition Et Obésités : Approches Systémiques, Nutriomics, K. Clément Lab, Sorbonne UniversitéVisiting Research Scientist at Nutrition Et Obésités : Approches Systémiques, Nutriomics, K. Clément Lab, Sorbonne Université