ALVINA GACHUGU

• Developing and maintaining an engaging social media presence to interact with viewers, building community, and promoting new content across multiple platforms.
• Managing end-to-end video production, including conceptualizing, filming, editing, and post-production, ensuring consistently high-quality output that aligns with audience preferences and brand standards.
• Analyzing viewer engagement metrics and feedback to refine content strategies and optimize performance.
• Collaborating with other creators and brands to expand reach, diversifying content, and increasing audience growth.

• Enhanced internal communication efficiency by 25%.
• Managed media relations and identified strategic media opportunities to elevate brand presence.
• Developed compelling content for various platforms, driving audience growth and engagement levels.
• Supported executive leadership with strategic counsel on communication matters impacting the business.
• Streamlined internal communications for enhanced collaboration and productivity within the organization.
• Developed crisis management plans, preparing the organization to effectively handle unexpected events or issues affecting public perception.
• Enhanced employee engagement through targeted internal messaging and recognition programs.
• Directed the creation of promotional materials, supporting sales efforts and product launches.
• Managed public relations initiatives, fostering a positive corporate image among stakeholders.
• Created and managed social media campaigns to increase brand engagement.
• Continually maintained and improved company's reputation and positive image in markets served.

• Taught French, German and Spanish across primary schools, reaching over 200 students.
• Determined learning needs and styles of students to target lesson plans using the MI Theory.
• Designed interactive activities that catered to various learning modalities, boosting overall class engagement and comprehension levels.
• Mentored new teachers in the department by sharing best practices and offering guidance on effective instructional techniques.
• Fostered an inclusive classroom environment where diverse perspectives were valued and respected.
• Provided constructive feedback on assignments, fostering growth in students'' language skills.
• Developed worksheets, PowerPoint presentations and group activities from scratch.
• Collaborated with colleagues to develop interdisciplinary units for a richer learning experience.
• Developed engaging lesson plans that incorporated multimedia resources, improving student retention and participation.

Achievement: Promoted to head of communications due to excellent performance and contributions to media efforts.

• Handled 50+ daily customer inquiries, resolving 90% of issues on the first call.
• Expanded customer base through cold calling, networking, and relationship building.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
• Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
• Increased sales revenue by identifying and targeting high-potential accounts.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Generated additional sales opportunities with upselling and cross-selling techniques.
• Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
• Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
• Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
• Utilized CRM software to manage client information, track leads, and monitor sales progress.
• Assisted in hiring and onboarding over 20 new sales agents via LinkedIn.

• Cultivated brand relationships through targeted LinkedIn outreach, cold calling, and strategic email communication to foster meaningful partnerships.
• Successfully drove brand partnerships on TikTok, contributing to a 15% growth in advertising revenue.
• Conducted virtual and physical presentations to secure advertising collaborations.

• Delivered excellent customer service by greeting guests warmly, engaging in proactive listening, and addressing each parent, teacher, and student by name to create a welcoming environment.
• Managed the scheduling of music and dance classes, ensuring seamless coordination and customer satisfaction.
• Handled day-to-day sales operations at the music store, providing expert advice on music packages and instruments to drive sales.
• Efficiently processed payments for new students, dance trials, music books, and instrument purchases, ensuring smooth transactions.
• Used MindBody software to generate daily sales reports, track customer interactions, and maintain accurate records.
• Booked new students, coordinated their schedules, and arranged music and dance assessments to meet client needs.
• Ensured the upkeep and maintenance of musical instruments and facilities, maintaining high standards of care.
• Assisted guests with reservation modifications and special requests, demonstrating adaptability and customer-focused service.
• Handled sensitive customer information with confidentiality, adhering to data privacy regulations and company protocols.
• Contributed to a positive team environment by maintaining effective communication across departments, supporting a collaborative culture.

• Conducted research to identify and onboard over 50 new companies, expanding the client base by 25%.
• Shortlisted and contacted potential companies, securing 70% for collaboration.
• Managed 100+ client communications monthly, offering consultancy, resolving queries, and gathering feedback.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
• Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
• Compiled and presented daily and monthly performance reports with 95% accuracy, providing data-driven insights to management.

• Implemented creative incentive programs to motivate team members and drive exceptional sales results.
• Maximized revenue generation by proactively identifying upselling opportunities within existing accounts.
• Increased sales revenue by implementing targeted sales strategies and team training sessions.
• Cultivated a positive team culture by encouraging open communication channels, celebrating successes, and recognizing individual achievements.
• Supervised and mentored a team of agents, achieving company sales targets through comprehensive training, observation, and adherence to established protocols.
• Delivered targeted coaching during floor walks, ensuring consistent script compliance and performance improvements.
• Boosted team and company sales numbers by handling high-priority calls as needed.
• Generated and presented weekly performance reports and led leadership meetings to align on goals and strategies.
• Streamlined coordination between management and employees to optimize workflow efficiency.
• Maintained confidentiality of proprietary scripts and processes, contributing to the seamless progression from lead generation to sales closure.

Achievement: Promoted to "Closer" for exceptional performance in managing advanced sales pitches to American clients.

• Conducted 1,000–1,500 outbound cold calls daily during night shifts for a U.S.-based company in their Dubai branch, consistently exceeding sales targets while demonstrating strong communication, time management, and persistence.
• Coordinated with business owners to connect them with senior sales closers, streamlining the sales process and increasing conversion rates.
• Maintained confidentiality of proprietary scripts and company processes, ensuring compliance and safeguarding operational integrity.
• Effectively managed objections and engaged with challenging prospects during late hours, demonstrating resilience and successfully communicating the value of the product.
• Achieved and consistently exceeded sales targets through persistence, contributing to team performance and individual sales growth.
• Cultivated and secured new client relationships, driving a measurable increase in sales revenue and meeting service targets.
• Delivered exceptional customer service, leading to high levels of client retention, repeat business, and referrals.
• Demonstrated deep product knowledge in client interactions, confidently addressing concerns and offering tailored solutions.

Achievement: Promoted to Team Lead within six months due to outstanding performance, advanced language proficiency, and leadership potential.

• Secured high-profile interviews by leveraging industry connections and persuasive communication skills.
• Enhanced brand image by consistently maintaining a professional and engaging on-air presence.
• Improved social media presence through engaging directly with fans for real-time interaction.
• Hosted interactive shows, increasing audience engagement and client retention by 15%.
• Developed rapport with recurring guests, cultivating a sense of familiarity and trust among viewers.
• Utilized humor strategically throughout broadcasts to maintain viewer interest while discussing complex subjects effectively.
• Planned and executed creative segments, including interviews and music challenges.
• Hosted interactive karaoke shows, increasing audience participation and client retention by 15%.

• Acted in diverse roles, showcasing versatility and contributing to the shows’ success.
• Developed engaging content for high-rated TV shows, boosting audience ratings by 30%.
• Managed project execution, including budgeting and cast coordination.
• Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.

• Delivered powerful and authentic performances in traveling theater productions, captivating audiences in regions such as Kisii and Molo.
• Received critical acclaim and audience praise for exceptional acting talents showcased across diverse stage productions.
• Supported fellow actors during challenging scenes by offering constructive feedback and fostering a collaborative environment during rehearsals.
• Collaborated with directors, playwrights, and cast members to create impactful theatrical experiences that resonated with diverse audiences.
• Engaged communities through immersive storytelling, bringing culturally relevant narratives to life and leaving lasting impressions on viewers.