Alice Mwihaki

Principles of Management

• Conducted comprehensive market research and forged strategic partnerships, resulting in revenue growth
• Proactively identified and pursued new business opportunities, consistently expanding customer base
• Developed and executed strategic plans, consistently exceeding targets and expanding market share
• Utilized CRM tools to maintain strong customer relationships and deliver exceptional experiences
• Spearheaded successful B2B sales initiatives, securing key accounts and increasing revenue
• Led cross-functional teams to implement business plans and achieve objectives ahead of schedule.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
• Evaluated client needs and developed tailored solutions to increase positive customer ratings.
• Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Informed customers of promotions to increase sales productivity and volume.

• Prepared over 30 proposals for event participations.
• Staffed more than 20 events by maintaining roster of available personnel and reliable service providers
• Supervised over 15 staff during events and maintained efficient performance
• Coordinated efficient set-up and clean-up for each event for quick facilities turnarounds
• Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns
• Developed site-specific operations plans governing aspects such as traffic and waste management for events
• Negotiated favorable agreements with vendors and facilities to keep costs low and fulfill contract budget requirements
• Arranged project timelines to avoid critical shortages in staff, resources or events spaces
• Managed administrative logistics of events planning, event booking, and event promotions
• Acquired contracts and agreements to finalize negotiations and obtain approval signatures
• Developed post-event reports to determine effectiveness of each event
• Created and maintained event expenditures, budgets and timelines in job-related software

• Achieved 7% quarterly sales growth through effective sales and marketing initiatives
• Utilized CRM to improve customer satisfaction by 28% and reduce complaints by 42% within first 90 days
• Successfully launched new branch, contributing to 3% monthly increase in company profits
• Managed all sales processes, operations, and staff
• Planned and executed marketing campaigns to increase brand awareness and drive sales.
• Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
• Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
• Trained and developed new employees for ease of transition into team.
• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.

• Strengthened client relationships, achieving 30% increase in client retention rates
• Implemented effective sales strategies, resulting in 20% increase in revenue and 15% increase in market share within first year
• Utilized data-driven insights to identify business opportunities, optimize sales performance, and drive 25% increase in revenue.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.

• Promoted to Company Trainer for effective training and education of team of 30, achieving 90% employee satisfaction
• Increased sales by 19% within a year by improving product knowledge of retail staff
• Developed and implemented training programs and resources to enhance employee and customer knowledge.
• Monitored participant workflow and behaviors throughout training process.
• Mentored new hires, resulting in stronger staff development and increased productivity.
• Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
• Identified and recommended staff for key positions and departments.
• Educated clients on proper use of products and systems.
• Analyzed team performance and identified opportunities for additional training.
• Implemented diverse instructional methods, optimizing trainee engagement.

• Successfully re-launched a dormant brand, increasing sales revenue by 8% within 6 months
• Expanded brand reach and generated 25% increase in product demand by identifying and tapping into new markets.
• Understood each target customer's business model, mapped out organization, and identified unique needs.
• Communicated with clients and customers to gather, provide and share updated information on products and services.
• Generated reports and provided feedback to management on trade show turnouts to inform decision-making on future involvement in events.
• Coordinated and managed vendor relations to secure access to resources and services needed to promote business at events.
• Built relationships with industry stakeholders to stay informed on industry trends and developments.
• Learned and utilized upselling techniques to encourage customers to make additional purchases and increase sales.
• Planned and executed company participation in trade shows and conferences to initiate relationships with potential clients and promote products and services.
• Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
• Developed advanced understanding of products and services to react to customer objections, competitive questions, and other FAQs.

• Introduced new skin care and nutraceutical products in independent and chain pharmacies, resulting in 10% increase in sales revenue within the first year. Main role was to increase distribution of Skin care products like Neutrogena, Aveeno, Johnsons and Johnsons Face Care, Clean and Clear, ACM, NNO vitamin E capsules and Enat Vitamin E face cream.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Managed accounts to retain existing relationships and grow share of business.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Built relationships with customers and community to establish long-term business growth.
• Monitored inventory levels to inform pharmacists of shortages and facilitate resupply