Alice Adhiambo Otieno
Sales & Marketing Professional
Narok
Summary
Professional with strong expertise in orchestrating successful activations and driving impactful initiatives. Highly skilled in project management, strategic planning, and stakeholder engagement. Adept at fostering team collaboration and adapting to evolving requirements while maintaining focus on delivering measurable results. Known for dependability, excellent communication, and problem-solving abilities.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Acting Digital, Diaspora Sales and Activation Officer
Housing Finance
- Understand diaspora market needs and tailor sales pitches to meet those expectations.
- Develop and maintain a comprehensive events and active activation calendar aligned with project, marketing goals, and overall organizational strategy.
- Monitor, allocation and assess leads using crm, providing data-driven recommendations for improvement and better R.O.I
- Support and ensure availability of marketing collateral to the team
- Maintain a centralized repository for all approved digital content.
- Assist in the circulation for approvals for campaigns, events or activations
- Allocate and follow up on the leads generated through different campaigns and how they are being actioned on crm.
- Manage the distribution and storage of merchandise, ensuring easy access for relevant teams on and during activations.
- Serve as the primary liaison between project teams, sales, and marketing, streamlining content requests, approvals.
- Foster strong working relationships with internal and external partners.
- Track and analyze the performance of different campaigns on crm.
- Prepare regular reports on campaign and activation performance, highlighting key metrics, trends, and actionable insights to improve future campaigns, activation and execution.
- Follow up on diaspora leads generated through digital platforms, referrals, and events.
- Assist in Planning Diaspora tours and sales campaigns
- Ensure setups and set downs are done for respective activations
- Identify and pursue business development opportunities within diaspora communities
Sales and Service
Housing Finance
05.2021 - 11.2024
- Offering excellent customer service through quick resolution in order to ensure customer retention.
- Selling All consumer products within the whole bank
- Ensuring that all clients engagements from prospecting to closure are on CRM.
- Building and Maintaining relationships with clients by providing support, information and guidance through the entire customer journey.
- Ensure customer payment plans are followed up and collections done on time.
- Ensure all mortgage clients are identified early, their mortgage applications created and tracked.
- Act with high levels of professionalism in all client engagements.
- Provide periodic sales and customer service reports for proper guidance.
- Participate in internal and external trainings
- Support the handover of properties to the buyers.
Property Advisor
Housing Finance
11.2019 - 04.2021
- Generated leads through various channels, qualified prospects, and converted leads into sales.
- Prepared proposals, exceeded sales targets and managed accounts receivable.
- Drove brand growth, executed marketing plans, managed budgets, and enhanced brand visibility.
- Built strong customer relationships, mined data for sales opportunities, and achieved customer retention goals.
- Managed events calendar, and ensured successful event execution.
- Generated revenue-generating ideas, implemented successful concepts, and contributed to business growth
- Key Deliverables
Relationship Manager
Diamond Property Merchants Limited
01.2017 - 11.2019
- Building and maintaining positive clients’ relationship
- Understanding customer needs and develop plans to address them.
- Promoting high- quality sales and customer service processes.
- Assisting with generating new business e.g. cold calling potential customers
- Resolving customer complaints quickly and effectively.
- Schedule regular meetings with customers to ensure they are satisfied.
- Responsibilities:
Artist
Kenya Broadcasting Corporation (K.B.C)
08.2015 - 09.2017
- Actress (Stringed)
- Content creator
- Editing
- Responsibilities:
Customer service
Maish Boutique (Narok)
01.2012 - 06.2014
- Stock taking
- Daily sales
- Handling Customers complain
- Pricing
- Responsibilities:
Education
Bachelor of Arts - Mass Media and Communication, Communication and Public relation
MOUNT KENYA UNIVERSITY
01.2015 - 01.2018
Diploma - Journalism and Mass communication
MOUNT KENYA UNIVERSITY
01.2013 - 01.2015
Skills
- Lead Generation
- Account Management
- Event Management
- Content Development
- Media Relations
- Crisis Management
- Budget Management
- Data Analysis
- Digital Management
Product launches
Campaign execution
Promotional planning
Brand activation
Marketing strategy
Content marketing
Accomplishments
- Exceeded Sales Targets Achieved a record increase in sales revenue by implementing targeted marketing strategies and effectively managing client relationships at HF Group.
- Successful Marketing Campaigns and Activations Development and execution of innovative marketing campaigns and activations at housing Finance, resulting in increased brand visibility and market penetration.
- Enhanced Media Relations Established and nurtured strong media relationships, resulting in increased positive media coverage and improved brand perception across various platforms.
- Event Management Excellence Successfully managed and executed numerous events, contributing to enhanced brand reputation and increased customer engagement.
- Crisis Management Success Effectively managed and mitigated crisis situations, maintaining brand integrity and ensuring minimal impact on business operation
Timeline
Sales and Service
Housing Finance
05.2021 - 11.2024
Property Advisor
Housing Finance
11.2019 - 04.2021
Relationship Manager
Diamond Property Merchants Limited
01.2017 - 11.2019
Artist
Kenya Broadcasting Corporation (K.B.C)
08.2015 - 09.2017
Bachelor of Arts - Mass Media and Communication, Communication and Public relation
MOUNT KENYA UNIVERSITY
01.2015 - 01.2018
Diploma - Journalism and Mass communication
MOUNT KENYA UNIVERSITY
01.2013 - 01.2015
Customer service
Maish Boutique (Narok)
01.2012 - 06.2014
Acting Digital, Diaspora Sales and Activation Officer
Housing Finance
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