AHMED WANGARA

• Managed all social media accounts for ISM Africa and its affiliate companies, including Facebook, Twitter, YouTube, TikTok, Instagram, and websites
• Assisted the sales team by crafting persuasive pitch decks highlighting unique selling points of products or services.
• Developed and implemented social media strategies to reach target audiences, drive engagement, and generate leads
• Implemented email marketing campaigns that resulted in increased open rates and lead generation.
• Developed a comprehensive editorial calendar to streamline content creation and publication processes.
• Maintained thecompany's social media presence by posting messages, answering posts, and monitoring responses.

· Analyzed performance metrics, refining strategy based on data-driven insights.

· Monitored digital marketing trends and adapted strategies accordingly for enhanced results.

· Developed a comprehensive editorial calendar to streamline content creation and publication processes.

· Leveraged user-generated content when appropriate as part of an ongoing effort to diversify sources of engaging material.

· Collaborated with designers, copywriters, and developers, creating effective search marketing campaigns.

· Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.

• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.

• Masterminded highly successful digital strategies for various platforms to attract customer engagement.

• Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.

• Conducted cross-cultural interviews for the organization, seamlessly navigating diverse backgrounds. Elevating organizations through inclusive hiring practices that celebrated uniqueness and fostered innovation.

• Managed marketing campaigns to cultivate brand awareness and drive website traffic.

• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience.

• Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.

• Strong leadership skills demonstrated by managing and training a team of 10 social media specialists across different countries in Africa, including conducting performance evaluations and providing ongoing coaching and development
• Recognized as an entertainment website guru, resulting in an increase of daily website traffic from an average of 1000 to 10,000 in Kenya per day and a steady 80K–120K website visits in South Africa, averaging 3 to 4 million monthly website visits by using existing and new content
• Utilization of social media metrics and data-driven decisions to optimize content and strategies
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Developed a comprehensive editorial calendar to streamline content creation and publication processes.
• Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.

• Success in developing and executing digital marketing campaigns to drive website traffic and generate leads
• Experience in implementing and optimizing digital marketing campaigns across various channels, including email, social media, and paid advertising
• Conducted market and competitor research to inform marketing initiatives and optimize spend
• Strong background in driving business results and increasing online revenue through digital marketing campaigns
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Analyzed competitor pages to locate backlink and keyword opportunities.

• Developed and executed social media campaigns to increase brand awareness and engagement
• This involved creating targeted campaigns to reach specific audiences and using metrics to measure the success of each campaign
• Conducted daily updates to social media profiles to boost the company's online presence.
• Optimized email campaigns to increase open and click-through rates.
• Enhanced online community growth through consistent moderation and prompt responses to user feedback.
• Developed relationships with influencers to grow the reach of the company and create wider visibility.

• Assisted in the development and execution of social media strategies for various clients.
• Created and scheduled social media content using Hootsuite.
• Provided community management and customer service support.
• Assisted in the analysis of social media metrics and made recommendations for optimization.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed relationships with influencers to grow reach of company and create wider visibility.

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• Contributed to the growth of follower numbers by implementing effective hashtag strategies and engaging with influencers within the industry.
• Created engaging content to catch the attention of potential customers.
• Developed and deployed content marketing strategies to improve organic search traffic.
• I created informative and entertaining posts for the client's Twitter, Facebook, and Instagram pages.
• Balanced promotional posts with informative, value-added content that resonated with followers and fostered community building.