AGNES KAMATU MUCUHA
Chief Executive Officer
amucuha@gmail.com,Kenya
Summary
Innovative, curious technology driven business leader building a progressive career spanning operations, sales and marketing, business management and distribution in international markets. Excellent business acumen and strategic planning skills to drive profitability and margins year over year. Known for strong leadership and communication skills with ability to build and maintain profitable relationships while exceeding sales and revenue goals.
Overview
7
7
Certifications
5
5
years of post-secondary education
17
17
years of professional experience
Work History
Chief Executive Officer
Kenya Association of Travel Agents
Nairobi, Kenya
01.2020 - Current
- Built productive relationships with industry partners and stakeholders i.e. Airlines, Government, IATA and Academia that contributed to collaborative approach to opportunities and challenges.
- Met dynamic needs at onset of Covid19 crisis management that led to appointment into National Tourism Crisis Committee as member, to provide thought leadership during Covid19 pandemic.
- Active member in Kenya Private Sector transport board, and provided strategic contributions in agenda on aviation sector economic recovery with focus on creating strategic positioning for Kenya's aviation industry.
- Devised new promotional approaches to boost member recruitment and KATA brand visibility while enhancing engagement and driving growth.
- Maintained effective staff and resource utilization rates to balance financial and operational obligations in response to Covid19 pandemic business realities.
- Managed partnerships and strategic business relationships, including negotiating contract terms and handling conflicts between members and regulatory bodies.
- Cultivated forward-thinking, performance-oriented business culture to lead industry in adoption of data, technology and research as key strategic drivers.
- Spearheaded strategic recovery plan for travel industry through collaborative engagement with Airlines, Government, Academic institutions and IATA that led to nomination as Tourism Hero and member of International Hall of Tourism Heroes.
Commercial Director
Urban Coffee Limited
Nairobi, Kenya
07.2015 - 12.2019
- Implemented procurement and supplies management procedures and practices while maintaining clear control and review mechanisms for efficiencies, thereby saving company 15% on operating costs.
- Helped to achieve sustainable sourcing with direct social impact, by establishing network of local women farmers who are key suppliers for direct goods and services, hence creating employment and income growth for women.
- Enforced new accounting reporting and control standards, leading to improvement in business efficiencies, and focus on growth of business top-line performance.
- Led in achievement of 40% sales volume from Online food distribution platforms in partnership with Yum Foods, Jumia Foods and Mama Meals on Wheels.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
Director of Sales
Alliance Capital Partners
Nairobi, Kenya
06.2014 - 06.2015
- Identified and attracted new customers for company and achieving 15% growth in revenues.
- Connected with prospects through multi-pronged approaches, including trade shows, cold calling and local-area networking.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.Coached Employees in successful selling methods and encouraged cross-selling to drive revenue.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
Sales Manager
Qatar Airways, Kenya
Nairobi, Kenya
03.2013 - 05.2014
- Entrenched relationships with CEOs, created business-to-business opportunities, and consistently added value while maintaining regular contacts with travel industry, Government, Embassies, Corporate organisations.
- Directly led and managed team of 7 account managers including Reservations department with 13 agents, supervisors and officers.
- Grew load factor for airline year on year leading to successful growth from single daily operating frequency into triple daily operating frequency, on aA320 aircraft.
- Managed $39MM budget while growing sales targets by sustaining existing business, exploiting new sale opportunities.
- Crisis management and business continuity execution during JKIA Arrivals terminal fire incident.
- Launched Mobile Payment solution for air tickets booked online and settled via mobile platforms.
- Introduced MICE tourism as new business frontier for Qatar Airways in Africa.
Acting Commercial Manager
Qatar Airways
Nairobi, Kenya
06.2012 - 02.2013
- Managed country organization and team against USD 35M revenue budgets and acted as HR owner with responsibility for recruitment, training, coaching, development and performance management.
- Played key role in establishing operations in Uganda and Rwanda including hiring personnel, setting up operations and developing sales channels.
- Developed market capacity to cater for roll-out of thrice daily flights from Doha, Qatar to Nairobi in line with operating growth strategies and milestones of airline.
- Created Mombasa route, developed new market segment supporting over 2,000 passengers, within 3 years.
- Supported product development, identified new business opportunities, executed marketing strategies and increased online sales revenue contribution to 9% through “Book online, pay offline” platform on airline web site.
- Formulated and implemented sales and marketing strategies to maximize short long-term revenue opportunities, thereby reducing cost of sales and aligning business to most appropriate channels.
Sales Manager
Qatar Airways, Kenya
Nairobi, Kenya
06.2008 - 05.2012
- Managed relationships with over 120 travel agencies, 45 corporate accounts, 12 active QBIZ accounts and direct customers through town office.
- Managed $28MM budget while exceeding sales targets by sustaining existing business, exploiting new sales opportunities.
- Grew Qatar Airways’ market share by 45% doubling route capacity from 7 flights per week to 14x flights per week.
- Achieved 125% sales growth for online sales through airline’s website over two years and increased Corporate travel market share overall by 65%, in relevant markets.
- Implemented E-Ticketing direct solution for Non- IATA agents in addition to offline Rwanda and Burundi resulting to average revenue contribution of USD55K per month.
Senior Sales Executive
Qatar Airways
Nairobi, Kenya
01.2008 - 06.2008
- Managed 30 active travel agencies who contributed to 30% of sales for Qatar Airways in Kenya.
- Implemented social media strategy in Kenya market leading to overall revenue increase of online sales as second largest distribution channel for station.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
Catering Sales Manager
Fairmont Hotels and Resorts (K) Ltd
Nairobi, Kenya
06.2006 - 12.2007
- Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
- Exceeded sales goals by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships. Grew corporate events from 10 to 40 events per month.
- Increased annual sales volume within four months by from $15K monthly to $36K.
Sales Account Manager
Sarova Panafric Hotel
Nairobi, Kenya
02.2004 - 05.2006
- Contributed to growth of room occupancy from 56% to 75% average room occupancy per week.
- Negotiated for and implemented free Fiber Optic cable launch for Sarova Panafric during annual Kenya Data Networks forum in 2005.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
Banqueting Coordinator
Sarova Panafric Hotel
Nairobi, Kenya
02.2003 - 01.2004
- Developed sales mix criteria that ensured conference space value optimization by attracting resident conference guests leading to average incremental revenue of $ 12,000 per month.
- Entrenched strong relations with corporate bookers resulting to 25% revenue growth month on month.
- Resolved problems, improved operations and provided exceptional service in events operations and planning.
Education
Developed Growth Plan For Urban Coffee Limited. - Entrepreneurship
Growth Africa
Nairobi, Kenya 01.2018 - 01.2019
Certificate - Entrepreneurship
Goldman Sachs 10,000 Women Program
United States International University - Africa 01.2016 - 01.2017
BSc - Hotel & Restaurant Management
United States International University
Nairobi,Kenya 09.1999 - 02.2003
Skills
MS Excel,MS PowerPoint,MS Word,Digital marketing
undefinedCertification
Various Dates
Affiliations
- Meeting Planner International
- American Chamber of Commerce
- SKAL International
- USIU – Alumini Forum
- Local Advisory Committee – New Life Home Trust
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Referees
Ihab Sorial
Former - Vice President Africa, Qatar Airways
Email: ihab.sorial@yahoo.com
Mobile: + 968 9142 9648
.................................................................
James Kaniaru
CEO - Founder, Alliance Capital Partners,
Email: jkaniaru@acp-africa.com
Mobile: +254 722 988 991
..................................................................
James Maitho
Group Human Resource Director, Britam
Email: jmaitho@gmail.com
Mobile: +254 728 787 425
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Chief Executive Officer
Kenya Association of Travel Agents
01.2020 - Current
Developed Growth Plan For Urban Coffee Limited. - Entrepreneurship
Growth Africa
01.2018 - 01.2019
Certificate - Entrepreneurship
Goldman Sachs 10,000 Women Program
01.2016 - 01.2017
Commercial Director
Urban Coffee Limited
07.2015 - 12.2019
Director of Sales
Alliance Capital Partners
06.2014 - 06.2015
Sales Manager
Qatar Airways, Kenya
03.2013 - 05.2014
Acting Commercial Manager
Qatar Airways
06.2012 - 02.2013
Sales Manager
Qatar Airways, Kenya
06.2008 - 05.2012
Senior Sales Executive
Qatar Airways
01.2008 - 06.2008
Catering Sales Manager
Fairmont Hotels and Resorts (K) Ltd
06.2006 - 12.2007
Sales Account Manager
Sarova Panafric Hotel
02.2004 - 05.2006
Banqueting Coordinator
Sarova Panafric Hotel
02.2003 - 01.2004
BSc - Hotel & Restaurant Management
United States International University
09.1999 - 02.2003
Understanding Revenue Management - Qatar Airways - Certificate
Airline Marketing – Qatar Airways - Certificate
Corporate Selling – Qatar Airways – Certificate
Problem Solving & Decision Making – Qatar Airways - Certificate
Five Star Selling – Qatar Airways - Certificate
Five Star Leadership Program – Qatar Airways - Certificate
Various Dates
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