MAY ASHAAKI
Content Marketer
Nairobi,Nairobi
Summary
Experienced and driven Content Marketing Specialist with over six years of experience creating compelling content across multiple media platforms. A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. Accustomed to high level of responsibilities including creating content for a company's websites, white papers, infographics, webinars, videos, and articles. Passionate about delivering entertaining and captivating content with an unobstructed path toward achievement.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Content Manager
Monarchy Media LLC
Florida , Miami
12.2020 - Current
- Revamped email marketing strategies to increase open and click through rates from an average of 7% to an average of 30%.
- Conducted regular content audits to identify gaps and redundancies of content.
- Conducted regular content audits to identify gaps and redundancies of content.
- Utilized excellent communication and writing skills to develop topical and interesting stories and outreach initiatives for different clients.
- Managed content distribution to online channels and social media platforms.
- Utilized analytics and site metrics to determine areas of improvement.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Increased the company's clients' sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Oversaw preparation and creation of marketing copy, images, videos, emails and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Content Marketer/Content Writer
Threadbasket
07.2020 - Current
- Created original blog content and drove compelling storytelling to improve engagement with prospects, partners and customers.
- Used SEO to improve blog posts web ranking. Currently 90% of blogs created are within the first five searches on Google SERPS.
- Established workflow for requesting, creating, editing, publishing and retiring content.
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
Marketing Project Manager
Common Thread Collective
Orange County, California
06.2020 - 11.2020
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Advocated for client requirements and objectives to internal and external stakeholders.
- Submitted professional proposals and project scopes in response to Requests for Proposals.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Achieved project deadlines by coordinating with the team to manage performance.
- Maintained open communication by presenting regular updates on project status to clients.
- Reported regularly to managers on project progress and technical problems.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Copywriter
Reedsy
London, United Kingdom
05.2020 - 08.2020
- Wrote social media outreach posts on both informational and promotional topics.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Incorporated SEO keywords into copy to increase search results rankings.
- Authored online display ads, providing click conversion rates of 25%.
- Presented clients with unique copy options based on overall marketing objectives.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
Market Researcher
AskWonder
New York, New York
01.2017 - 01.2020
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Met with supervisor to determine project scope, outline deliverables or timelines and create action plan.
- Analyzed and consolidated data from different sources to generate campaign performance reports.
- Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Wrote engaging and successful marketing, advertising and website copy.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Social Researcher
Mzalendo Trust
Nairobi, Nairobi
03.2019 - 11.2020
- Used Python to enter data into project database and provided regular updates.
- Digitized and organized numerical data to streamline research procedures.
- Disseminated research findings to personnel as white papers, presentations and spreadsheets.
- Performed in-depth interviews with research subjects and compiled data and analyses into reports for review by group leader.
- Took active role in departmental meetings, engaging with all parties and transcribing detailed notes of plans, decisions and options discussed.
- Created and implemented procedures to obtain required information and support research goals.
- Collected and recorded data at various field sites for later assessment and data analysis.
Education
Bachelor of Arts - Anthropology
University of Nairobi
Nairobi 02.2014 - 08.2018
Content Marketing , Hubspot -
Hubspot
Online 10.2020 - 10.2020
Skills
SEO best practices
Content editing
Blogging
Research
MailChimp
Wordpress
Social Media administration
Google Analytics
Strategic content planning
Content sourcing
Timeline
Content Manager
Monarchy Media LLC
12.2020 - Current
Content Marketing , Hubspot -
Hubspot
10.2020 - 10.2020
Content Marketer/Content Writer
Threadbasket
07.2020 - Current
Marketing Project Manager
Common Thread Collective
06.2020 - 11.2020
Copywriter
Reedsy
05.2020 - 08.2020
Social Researcher
Mzalendo Trust
03.2019 - 11.2020
Market Researcher
AskWonder
01.2017 - 01.2020
Bachelor of Arts - Anthropology
University of Nairobi
02.2014 - 08.2018